Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 9, 2022

And since College Decision Day is one of the happiest days of the year, 98% of those Tweets had a positive sentiment. While most marketers might not think of Reddit as a traditional social marketing platform, students regularly turn to its forums to ask questions and compare notes on prospective colleges.

Education 85

Education Marketing Reddit Class 85

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Reddit. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook.

B2B 206

B2B Engagement Marketing Sentiment 206

Hootsuite

FEBRUARY 7, 2024

You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Synapview Source: Synaptive Synapview allows you to monitor posting frequency of hashtags on Instagram, Reddit, Pinterest, YouTube, and blogs. Sentiment analysis: This one is particularly important for branded hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Managing your brand’s online presence and reach can be a challenging task.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Their surges are often linked to a social event, like a Reddit post or Tweet. Since the method rose to popularity in the mid-2000s, the market has become saturated with sellers using dropshipping to jumpstart their online businesses. But are marketers buying in? .

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Sentiment: Are the comments, posts etc. This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. million Reddit: 18K Discord: 36K This success did not happen overnight. This was coupled with early slogans like ‘Quality is Our Recipe.’

Engagement 52

Engagement Social Media Strategy Meme 52

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. Musk wanted to put his own stamp on Twitter. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

B2B 225

B2B Platform Social Media Marketing 225

BeingOptimist

AUGUST 8, 2023

The term gained traction on platforms like Reddit, where users may respond to other users with the acronym should they spot an error, misconception, or statement they disagree with. They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out. One such acronym is FTFY.

Posterous 75

Posterous Sentiment Forums Trends 75

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Having a pulse on both is crucial to your marketing and positioning moving forward. Contacting them directly about your product is totally fair game, especially in the era of social selling and account-based marketing.

B2B 105

B2B How To Sentiment Reddit 105

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Platform 119

Platform Social Media Tumblr Reddit 119

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter. Share this on Reddit. Share this on FriendFeed. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. What are dark posts?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JUNE 27, 2023

Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics.

Review 128

Review Brands How To Analysis 128

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. Though Sprout doesn’t deal in video games or the stock market, our expertise lies in social media—which is where the GameStop saga began.

Content 130

Content Trends How To Exercises 130

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM are two separate branches of digital marketing with some significant differences. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. SEO and SMM work with content and can be effectively combined for content marketing.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

MARCH 8, 2019

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment.

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering.

Software 120

Software Training Energy Team 120

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

Authentication 103

Authentication Analysis Sentiment Tumblr 103