Sprout Social

SEPTEMBER 21, 2020

Knowing that 70% of consumers say it’s important for brands to take a stand on social and political issues, furthering the conversations around the BLM movement will attract an audience that shares the company’s values. These numbers showcase the very real, tangible need for the work #BlackJoyMatters aims to engage in.

Issues 136

Issues Survey Campaign Authentication 136

Social Media Strategies Summit

MAY 25, 2021

Since 2016, Facebook has increased the level of transparency around Pages and ads about social issues, elections, and politics. To run a political or social issue ad, agencies must go through Facebook’s authorization process, which includes proving who you are and where you are located. Test Creative. Think Mobile First.

Communities 130

Communities Engagement Facebook Authentication 130

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

Engagement 136

Engagement Brands Review Influencer 136

Social Media Strategies Summit

JANUARY 28, 2021

Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Here are some practical tips for crafting powerful Instagram captions to boost your engagement. Clarify Your Brand Voice.

Instagram 130

Instagram Engagement Brands How To 130

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What are the components of an engaging post?

Engagement 144

Engagement Social Media How To Metrics 144

Social Media Strategies Summit

JUNE 3, 2021

With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in unique formats. Engagement is a two-way street.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

AUGUST 23, 2022

But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. Fostering more equitable engagement. If your dream workspace is a beach, you might run into issues with sand getting into your keyboard. The metaverse may have the answers. But that isn’t always practical.

Engagement 120

Engagement Transportation Hotels Collaboration 120

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Of course, this does not mean Chanel is not engaging with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Engaging your customer means a lot more than just getting them to watch or like your video. This example from luxury watch brand Shinola is engaging in many dimensions. This example from luxury watch brand Shinola is engaging in many dimensions.

Engagement 104

Engagement Video Social Media Issues 104

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. So, how do they manage to maintain this delightful steam? million Indonesia: 1.7

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

AUGUST 11, 2020

Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident. million tweets during its finale episode.

Sports 135

Sports Engagement Social Media How To 135

Buffer Social

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more."

Instagram 96

Instagram Engagement Notification Small Business 96

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

SocMed Sean

MAY 1, 2012

I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Once an undesirable remark is made about your company the first thing to do is to set about issuing a sincere apology. Still wondering whether engaging is worth it? Leave a comment! –Sean.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers. Facebook is also rolling out three new metrics related to page engagement.

Metrics 160

Metrics Engagement Facebook Advertising 160

Bill Hartzer

JANUARY 16, 2024

That photo/image was reported because of “copyright” or a “trademark” issue. It’s not an issue, that one happens to have been created using Canva.com. It’s not a TM or copyright issue. Report Bugs: If you believe the flagging is due to a technical issue or bug, report it to Facebook.

Facebook 172

Facebook Notification Privacy Issues 172

Jon Loomer

MARCH 2, 2024

This is most likely an issue when optimizing for actions other than purchases since the algorithm would otherwise adjust. So if it’s conversions > purchases, that shouldn’t be an issue. The algorithm will always try to get you more of the action you set as the performance goal. For anything else, it could be.

Issues 117

Issues Conversation Advertising Engagement 117

Dave Fleet

SEPTEMBER 24, 2010

Start Engaging – when he offered to send me an advance version. I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing.

Engagement 387

Engagement Review Marketing Small Business 387

Jon Loomer

FEBRUARY 26, 2024

Of course, that could be an issue in specific circumstances. You can’t set gender or maximum age as an Audience Control when using Advantage+ Audience, but that shouldn’t be an issue when optimizing for most conversions (again, especially purchases). This is a potential issue , regardless of your approach.

Construction 181

Construction Cost Issues Conversation 181

Oktopost

NOVEMBER 18, 2020

Let’s be honest, sales teams don’t want to receive leads from marketing that are not the right fit, have wrong or no contact information, or zero to no insight into the business prospects’ interests or engagement activity. Get as much engagement insight as possible. Email engagement. Social engagement. Online behaviour.

Engagement 89

Engagement Social Media B2B Team 89

Oktopost

JULY 3, 2018

For many B2B companies, increasing employee engagement can feel like an ongoing battle. If your people aren’t engaged, they’re less happy, less productive, and less likely to stay at your company.

B2B 90

B2B Engagement Marketing Issues 90

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

agora pulse

APRIL 12, 2017

But have you tried to target people who have engaged with your content on Facebook? . With engagement options with Facebook Custom Audiences, you can target those who have responded to your: Video. With engagement options with Facebook Custom Audiences, you can target those who have responded to your: Video. Video Engagement.

Engagement 120

Engagement Facebook Advertising Instagram 120

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 114

Social Media Marketing Sentiment Influencer 114

Webbiquity SMM

JANUARY 23, 2024

Not all customers will reach out to you with their issues. It enables you to identify the issues your customers are facing, address them promptly, and avoid customer churn. For that, you must remove the obstacles on their journey through enhanced offerings, minimizing friction , and prompt issue resolution.

Sentiment 142

Sentiment How To Analysis Trends 142

Jon Loomer

JANUARY 25, 2024

If you optimize for post engagement and target women only, Meta can show your ads to men, too. It doesn’t matter if it’s creepy engagement or they’ll never buy. It’s taken as an indicator that men will engage with your ads, so your ads will be shown to more men. This is a major issue and Meta needs to fix it.

Buy 131

Buy Issues Campaign Engagement 131

Ignite Social Media

JULY 19, 2018

However, with the launch of new tools on Facebook and Instagram aimed to help influencers grow their audiences and get more business, many are wondering if YouTube will be able to keep influencers engaged. The post Will YouTube Be Able to Keep Influencers Engaged?

Influencer 99

Influencer YouTube Engagement Patterns 99

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. The Importance of Social Engagement Insight. Why Does Sales Need Lead Insights?

Engagement 87

Engagement Social Media B2B Team 87

Jon Loomer

JANUARY 22, 2024

But that’s part of the issue here. That’s just not a wide-spread and predictable issue. It’s not on par with purchases because the quality of that conversion can be an issue when the algorithm expands your audience and goes for anyone within the targeting pool. That is also because optimization is literal.

Embedding 163

Embedding Eventful Cost Issues 163

SocMed Sean

MARCH 22, 2022

While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies. In addition, some businesses may join Twitter without the intent to engage with customers. Twitter engagement can also help you find new customers.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Jon Loomer

JUNE 19, 2023

As of this post, campaign objectives are limited to the following six options: Awareness Traffic Engagement Leads App Promotion Sales How the Objective Influences Optimization The objective impacts optimization, but not in the way many advertisers think. But the issue with targeting a small audience is that frequency can get out of control.

Campaign 210

Campaign Eventful Conversation Instagram 210

Jon Loomer

MARCH 31, 2016

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. Is it possible for a Facebook ad to get ‘too much’ engagement? Immediately, that over 1:1 ratio is fantastic engagement.

Engagement 119

Engagement Facebook Organization Report 119

Jon Loomer

FEBRUARY 2, 2024

The results we see in Ads Manager are incomplete, and not just because of issues related to attribution. This makes sense, of course, but it doesn’t reflect the full impact of your ads — especially if you have an ad that’s engaging or even goes viral. But let’s focus on the organic engagement with ads for now.

Organization 144

Organization URL Course Analytics 144

Jon Loomer

MARCH 3, 2024

You may also run into optimization and learning phase issues if you are already on the edge of 50 conversions per week. I would not advise using manual bidding when using a performance goal for any top-of-funnel action (link clicks, landing page views, post engagement, ThruPlay, etc.) or possibly even leads.

Cost 131

Cost Conversation Strategy Issues 131

Direct Marketing Observations

FEBRUARY 3, 2010

Last week, Todd Defren , who is taking a unique approach towards the social media space by discussing the ethical side of engagement, blogged about ghost tweeting and ghost blogging. It happens because people that write and talk and engage for a living are a lot better at it than people who don’t do it for a living.

Engagement 164

Engagement Meeting Social Media Issues 164

Bill Hartzer

JANUARY 25, 2024

.” The appeal lies in the easily digestible content disseminated across digital platforms, particularly on TikTok, YouTube, and Instagram, reshaping the very fabric of how this generation engages with financial concepts. However, the report uncovers a critical issue – a lack of sufficient disclosures in finfluencer content.

Policies 95

Policies Influencer Guidelines Proposal 95