Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media 114

Social Media Marketing Sentiment Influencer 114

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Is Twitter Still A Good Marketing Platform? While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106

Keyhole.co

MARCH 18, 2024

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. Plus, it uses a host of other clever marketing and content strategies.This blog will go into the details of how.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 123

Examples Social Media Sentiment Influencer 123

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

MARCH 27, 2019

Today’s marketers are rightfully obsessed with metrics. Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? How to conduct sentiment analysis yourself.

Sentiment 110

Sentiment Analysis Social Media How To 110

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? Knowing where you stand exposes market gaps and opportunities.

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Social Media Strategies Summit

SEPTEMBER 22, 2021

Upgrade to $5 per social channel per month to access publishing, analytics & engagement tools for social media geeks. Buffer makes it simple to track down the most important conversations your customers are engaging in online. Measure audience behavior and engagement through analytics and reporting tools. Key Features.

Social Media 175

Social Media Tools Sentiment Price 175

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Clear data. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. Let’s hit it. Let’s Talk Money.

Survey 185

Survey Industry Newsletter Press Release 185

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. In other words, they’re an ideal market for a brand like Tylenol. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? View how many impressions and engagements your tweets get at specific times of the day and week. SocialBearing. Twitonomy.

Directory 145

Directory Tools HootSuite Twitter 145

Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. You should measure these engagement metrics: 5.

Metrics 130

Metrics Social Media Sentiment ROI 130

Sprout Social

APRIL 27, 2020

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. and 1–2 p.m. with 9 a.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. They want a personalized interaction that’s authentic and engaged.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Koka Sexton

JANUARY 9, 2023

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible. Identify the goals and objectives of the target market.

Patterns 98

Patterns Marketing Focus Group Survey 98

Hootsuite

JANUARY 27, 2022

Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. Bonus: Use our free engagement rate calculato r to find out your engagement rate 4 ways fast. Hypothesis: Adding links to Stories reduces your engagement rate. But is this true?

Engagement 102

Engagement Instagram URL HootSuite 102

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. Industries pivot. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Customers change.

Sentiment 135

Sentiment How To Marketing Analysis 135