Engagement Facebook Social CRM Training 
Convince & Convert
JULY 12, 2011
The end result is an increase in trust among all employees at every level; trust of employees and empowering them to engage externally; an increase in budget investments to social business initiatives, collaboration and more effective social organization models. Creating Processes that Create Organizational Consistency.
Koka Sexton
MARCH 2, 2011
After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. We have a video of the Social Selling Primer here. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2
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Webbiquity SMM
JANUARY 2, 2013
What is the source of the largest share of social traffic to websites? (It’s Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 25 Social Media Facts and Statistics.
Koka Sexton
JANUARY 14, 2013
I started connecting the dots between the early adopters of Twitter and my LinkedIn network and seeing that instead of just building a bunch of connections I was able to follow the real time activities of my friends and prospects/customers through their social streams. Another article asks Should your business invest in social CRM tools ?
Convince & Convert
JULY 6, 2010
The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.
Convince & Convert
FEBRUARY 24, 2010
Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. If a consumer emails a company, we’ve trained them to expect a response in a day or so. Who’s listening?
Convince & Convert
JUNE 22, 2010
The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.
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