Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) It is simple, fast, easy to use etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Sales has the benefit of engagement. Sales comprises of three simple things: Access, Influence and Delivery. It must help them influence those they get access to, if you have access, yet can't influence you're dead. If you get access, wield great influence, but can't deliver, it will be a one time sale.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JUNE 27, 2008

And who may be able to influence those actors in their decision-making? It can be easy to forget, in our passion for a cause, that others may not start out with the same level of engagement or the background information needed to grasp a complex message. How web masters and administrators can do more with less. Accessibility.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MAY 18, 2010

You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly In general, there are no visible calls to action to engage with social channels and little if any interactive assets.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Highlight Others Do you ever read the tweets of Chris Brogan?

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

“I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. Reply Arthur Charles Van Wyk October 8, 2010 at 2:27 am Does the consistency part mean that if I have a Facebook profile where I am just me.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Consumers are actively looking for and want to engage with most businesses that fall into the following categories. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. Even better it can be measured.

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Strategery

OCTOBER 27, 2009

You have to take part in the conversation if you ever hope to influence it. Be active within the social media and Gov 2.0 Stay on top of current Gov 2.0 events and demonstrate your knowledge through consistent engagement. After all, government gets to have its own “2.0” communities, both online AND offline.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can a social media program go viral? Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

MAY 24, 2010

The system also supports mobile applications and integrates public social media sites, such as Twitter and Facebook, as well as sophisticated geospatial systems, such as Open Street, to create detailed maps of damaged areas. Facebook firewall gov20 government government 2.0 FASTForward FedScoop Governing People Government 2.0

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Techipedia: Tamar Weinberg

MARCH 12, 2009

Perhaps this is a “take heed&# call to community participants who engage on the social web, but while ExpertCruiser warns its readers that this is a scummy practice, in reality, scouring social sites for mentions of your product, service, and even your competitors is nothing new.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

NOVEMBER 23, 2008

The influencers are no longer restricted to just mainstream media like the Times or CBS News. What if he’s one of the readers of the blog that you’ve engaged? best practices , change management , influencers , Twitter This post was written by: sradick - who has written 82 posts on Social Media Strategery.

Gov 2.0 62

Gov 2.0 Social Media Sports Web 2.0 62

Social Media Strategery

FEBRUARY 9, 2010

“…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put ourselves right in the middle of that?&# What social media or Government 2.0

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. For the most part, you can’t buy Twitter followers or Facebook fans.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

JANUARY 10, 2009

Because inevitably, the next level brings more pay, more power, more respect, and more influence. Social media gives employees an unprecedented ability to use their voice to gain credibility, influence, and power within the organization – for better or for worse. I’m one of the leads for our social media/Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Socialized

OCTOBER 24, 2009

Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, adding, “I don’t get it.”. Why do you have a Facebook Fan Page?

Facebook 199

Facebook Tips Web 2.0 Retail 199

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 In my heart I know I can only truly engage with 200 bloggers and yet… I am subscribed [.]. New Definitions of ‘Productivity’ in the Age of Enterprise 2.0 Let’s see how.

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

We have all engaged in debates over the past few years about social media. Simply put, the new mass media helped organize, and influence, large numbers of consumers. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy. If so, how? This isn’t for the faint of heart.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

So you tweet and facebook for a living! So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Who are the influencers? Follow him on Twitter. But the response doesn’t vary enough. Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Diva Marketing Blog

JUNE 22, 2009

Can tools like blogs, Twitter, Facebook, etc., As silly as this might sound, you would be amazed how often companies get sidetracked with “all they can do” with Web 2.0 Employees are also who you are - perhaps even more so, if they're engaging customers. the infamous "conversation."

Conversation 40

Conversation Marketing Health Care Web 2.0 40

Social Media Strategery

JANUARY 7, 2010

Write something that more than the 20 people on your team will be interested in if you’re looking to get greater engagement. Go find other posts and wiki pages related to your topic and engage there. Will I get an opportunity to influence future policy? Email is still king. Give people an action.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

agora pulse

AUGUST 21, 2018

Engaging with followers of your personal brand isn’t like any other form of advertising or PR– it’s an ongoing conversation that you can’t politely walk away from. The journey of building influence across social media in order to make an impact in people’s lives. “It’s We kinda missed Web 2.0

Web 2.0 68

Web 2.0 Notification Journal ROI 68

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Engagement. Engagement requires regular interaction between you and others. Thought I was going to say “Facebook?&# Effective use means more business. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca If nobody talks, nobody remembers, and nobody sticks around.

Digg 100

Digg Social Media Upcoming Ustream 100

Bare Feet Studios

MARCH 1, 2009

Even if you don’t know about Twitter, this translates as follows: These people carry influence and are well known in the smart, hip, savvy circles of San Francisco. I do mean to suggest that this campaign is completely unfriendly to social media influencers. Exactly the kind of people this campaign wants.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The Online Consumer Engagement Value report idea is a good one.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). Facebook Pages do not allow background images like Twitter, Myspace, and other services. This applies to Pages as well.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services. Social media success is about being engaged. People do not want to hear from companies as represented by marketers, they want to hear from other people.

Social Media 163

Social Media Marketing Consultant Communities 163

Diva Marketing Blog

MAY 8, 2009

Public Relations and the Social Web: How to Use Social Media and Web 2.0 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan and Calvin Jones - Feb 28, 2009 9. The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin and Geoffrey A.

Social Media 94

Social Media Web 2.0 GPS Social Networking 94

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The only investment in the act of marketing on the social web is time and energy. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. If you have a Facebook Fan page, look at what people are saying. Subscribe to service-specific alerts (e.g.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Monica Liming-Hu. MonicaLimingHu.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Facebook Ads: Will They Work for You? Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144