Remove en brand-tracking
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Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

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Monday Roundup: Closing Out 2014

Waxing UnLyrical

Give Your Brand A New Year Makeover. Kitiya Palaskas offers some timeless tips to help get you on track. 13 Sizzling Blog Post Ideas to End the Year with a Bang. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. What’s PR En Route to in 2015? How to Start a WordPress Blog.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Then this is the blog post for you. What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. I recommend picking three solid metrics to track. Are you ready to add some “Why&# to your “How&# ? What’s Your One Thing?

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How To: Enjoy SXSW (Without Being at SXSW)

Almost Savvy

The festival has three primary tracks: Interactive (Tech/Social Media): March 12- 16 Film: March 12 – 20 Music: March 17 – 21 I’ll be attending Interactive events and will be blogging one of them (my blog posts will end up on the SXSW site, not here). Is it too noisy?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

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Why You're the Key to Social Media Success

Convince & Convert

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? You risk losing a lot of history and having to do a lot of work to get the program back on track.