Sat.May 09, 2020 - Fri.May 15, 2020

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How to lead and inspire others

Sherrilynne Starkie

I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators? I’m a past president of IABC Ottawa and am just about to step up as Chair of IABC Canada East Region.

How To 300
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Working through a pandemic #mindfulsocial with @nextpivotpoint

Janet Fouts

On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. We talked at length on what it’s like to live and work through this pandemic while having smart conversations about how we want to be now and going forward. How can we be in the driver’s seat deciding the path we take through and beyond the crisis?

LinkedIn 227
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Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up

The Realtime Report

Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up. As governors begin to make decisions about reopening the economy, Americans are left to wonder whether they should follow their state government’s lead – or make their own decisions about when to return to normal. Image by marian anbu juwan from Pixabay. One problem for the average person: How to decipher the multitudes of data about COVID-19 and evaluate whether the country or any particular state is – or is not – flatt

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Virtual Events and the Future of Business Gatherings in the Post COVID-19 Era [Infographic]

Social Media Today

With physical events set to remain on hold for some time yet, more businesses are looking to virtual meet-ups - will that lead to a more significant shift even after the COVID-19 lockdowns are over?

Eventful 218
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Want to own Google Page One?

Sherrilynne Starkie

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets on digital ads for promotion and yet, they continue to be disappointed with the results.

Google 221
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10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Want to get the most out of your Instagram marketing? These tools can help you grow your business and get more out of this popular social media platform. With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry.

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Facebook Publishes Latest Update on Content Removals, Fake Accounts, Government Requests and More

Social Media Today

Facebook has published its latest Community Enforcement Update, providing insight into how many fake accounts are on the platform, how many content appeals its seeing, government requests for information are more.

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3 Phases of Digital Transformation: Mindset, Skillset, Toolset

Oktopost

Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs

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How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

Want to respond to Facebook dark post comments? We’ll show the best ways to do this, so you can get started today ! If you’re a seasoned Facebook admin and have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. But how quick are you to respond to comments on your unpublished posts (i.e., dark posts)?

Comments 185
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How To Eliminate Frustration and Find A Better Internet Provider

The Realtime Report

How To Eliminate Frustration and Find A Better Internet Provider. We’ve all been the victim of frustration at the hands of our ISP. Changing rates, unclear terms, malfunctioning equipment, and poor customer service are just a few complaints that ISPs seem to have under their belts. There’s no sense in getting your blood pressure up over it, though; especially when there are so many other options available out there.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Officially Launches New 'Retweets with Comments' Listings on iOS

Social Media Today

After testing the option over the past few weeks, Twitter is now officially releasing its new, integrated retweet display, which includes a separate list for 'Retweets with Comments'

Comments 215
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Social Media Experiments: What You Can Learn by Testing Messaging, Imagery, and More

Meltwater

It’s easy to get tunnel vision as a marketer or business owner.You’ve got lots of things on your plate, and only so many hours in the day to get everything… Read More >>>.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers.

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Highest Valued Internet Influencer

The Realtime Report

Highest Valued Internet Influencer. According to D’Marie Analytics, David Dobrik’s current ad equivalent value hit $537,000 per post across all his social media platforms, making him the 9th most influential person across all social media platforms and the first internet-based content creator to enter D’Marie’s global ranking of Top 10 Most Valuable Influencers across all influencer categories including models, actors, athletes, musicians, celebrities and internet influencers.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Expert Tips on Key Social Media Management Skills [Infographic]

Social Media Today

The team from SocialInsider recently interviewed a range of leading social media marketing experts to learn what it takes to be an effective social media manager.

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You Again? Avoid Spamming Your Followers on Social Media

agora pulse

You think you portray enthusiasm and energy when you send a flurry of posts. But your followers may have another word to describe what you’re sharing: spam. . As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns out authentic content and engagement.

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How to Post on Instagram from Your Desktop (PC or Mac)

Hootsuite

While Instagram offers a lot of features for creators, it still doesn’t offer an official way to post pictures and videos from your desktop. But there are ways to post to Instagram from your computer if you get a little creative. Doing so gives you more flexibility in what you can upload such as edited videos and pictures. And you can do it without having to upload them onto your phone first.

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What to Do (And Not to Do) After an Accident In The  Workplace

The Realtime Report

What to Do (And Not to Do) After an Accident In The Workplace. Compared to historical standards, going to work today is incredibly safe. Even still, the International Labour Organization (ILO) believes that there are 340 million occupational accidents around the world every single year. Image by Pexels from Pixabay. Although workers have protections that aid them if they get injured in the workplace, they must still tread carefully.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Adds New Anti-Bullying Measures, Including Bulk Comment Actions and Mention Controls

Social Media Today

Instagram has added some new anti-bullying measures, including the capacity to delete multiple comments at once and new controls on who can @mention your account.

Comments 218
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COVID-19 Social Media Re-Opening Checklist

Ignite Social Media

As a social media agency , we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took into account the tough decisions of closings, furloughs, and those staying open for essential customer needs.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be a tricky. Much of the software that’s used to automate Instagram activity defies network guidelines. Worse, it can be spammy and ineffective, as our experiment shows. However, there are ethical and effective ways to incorporate Instagram automation software into your work.

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How to improve your social media engagement

Sprout Social

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

Social Media Today

Facebook has published a new report into evolving video consumption behaviors, and how the mobile shift is changing what people are seeking from video content.

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Andreessen Horowitz Wins VC Sweepstakes To Back Clubhouse, Voice App Still In Beta, At $100 Million Valuation

Forbes Social Media

Clubhouse has picked Andreessen Horowitz over Benchmark in one of Silicon Valley's fiercest startup funding races, valuing the still-in-beta app at $100 million.

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How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!).

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Industry benchmarks to inform your social media presence

Sprout Social

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Invests $1 Billion into New Sea Cable to Improve Internet Access in Africa

Social Media Today

Facebook is looking to further its mission to connect the world, with the development of a new, billion-dollar sea cable to improve connectivity in Africa.

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5 Business Agility Lessons Hard-Learned Amid the COVID-19 Catastrophe

The Realtime Report

5 Business Agility Lessons Hard-Learned Amid the COVID-19 Catastrophe. By. Hari Abburi. If there’s one thing the global business community has learned from the COVID-19 pandemic that continues to ebb, flow and unfold on the daily, wreaking having on bottom lines in every corner of the world in its wake, it’s the outright imperative for companies to be agile “from top to bottom.

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#315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

Amy Porterfield

We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me. But I wanted to know more. So, I turned to Instagram educator and […]. The post #315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma appeared first on Amy Porterfield | Online Marketing Expert.

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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public.

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Facebook Launches New Support Tools for SMBs in Both Facebook and Instagram

Social Media Today

Facebook has released a new set of features to support SMBs impacted by COVID-19, including a new 'Support Small Business' sticker for Instagram.

Instagram 218