Sat.May 09, 2020 - Fri.May 15, 2020

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How to lead and inspire others

Sherrilynne Starkie

I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators? I’m a past president of IABC Ottawa and am just about to step up as Chair of IABC Canada East Region.

How To 300
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Working through a pandemic #mindfulsocial with @nextpivotpoint

Janet Fouts

On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. We talked at length on what it’s like to live and work through this pandemic while having smart conversations about how we want to be now and going forward. How can we be in the driver’s seat deciding the path we take through and beyond the crisis?

LinkedIn 227
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Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up

The Realtime Report

Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up. As governors begin to make decisions about reopening the economy, Americans are left to wonder whether they should follow their state government’s lead – or make their own decisions about when to return to normal. Image by marian anbu juwan from Pixabay. One problem for the average person: How to decipher the multitudes of data about COVID-19 and evaluate whether the country or any particular state is – or is not – flatt

Data 212
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Facebook Publishes Latest Update on Content Removals, Fake Accounts, Government Requests and More

Social Media Today

Facebook has published its latest Community Enforcement Update, providing insight into how many fake accounts are on the platform, how many content appeals its seeing, government requests for information are more.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Want to own Google Page One?

Sherrilynne Starkie

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets on digital ads for promotion and yet, they continue to be disappointed with the results.

Google 221
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3 Phases of Digital Transformation: Mindset, Skillset, Toolset

Oktopost

Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs

B2B 170

More Trending

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Twitter Officially Launches New 'Retweets with Comments' Listings on iOS

Social Media Today

After testing the option over the past few weeks, Twitter is now officially releasing its new, integrated retweet display, which includes a separate list for 'Retweets with Comments'

Comments 216
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Social Media Experiments: What You Can Learn by Testing Messaging, Imagery, and More

Meltwater

It’s easy to get tunnel vision as a marketer or business owner.You’ve got lots of things on your plate, and only so many hours in the day to get everything… Read More >>>.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers.

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Highest Valued Internet Influencer

The Realtime Report

Highest Valued Internet Influencer. According to D’Marie Analytics, David Dobrik’s current ad equivalent value hit $537,000 per post across all his social media platforms, making him the 9th most influential person across all social media platforms and the first internet-based content creator to enter D’Marie’s global ranking of Top 10 Most Valuable Influencers across all influencer categories including models, actors, athletes, musicians, celebrities and internet influencers.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Adds New Anti-Bullying Measures, Including Bulk Comment Actions and Mention Controls

Social Media Today

Instagram has added some new anti-bullying measures, including the capacity to delete multiple comments at once and new controls on who can @mention your account.

Comments 218
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COVID-19 Social Media Re-Opening Checklist

Ignite Social Media

As a social media agency , we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took into account the tough decisions of closings, furloughs, and those staying open for essential customer needs.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be a tricky. Much of the software that’s used to automate Instagram activity defies network guidelines. Worse, it can be spammy and ineffective, as our experiment shows. However, there are ethical and effective ways to incorporate Instagram automation software into your work.

Software 145
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How to improve your social media engagement

Sprout Social

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Invests $1 Billion into New Sea Cable to Improve Internet Access in Africa

Social Media Today

Facebook is looking to further its mission to connect the world, with the development of a new, billion-dollar sea cable to improve connectivity in Africa.

Facebook 218
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Andreessen Horowitz Wins VC Sweepstakes To Back Clubhouse, Voice App Still In Beta, At $100 Million Valuation

Forbes Social Media

Clubhouse has picked Andreessen Horowitz over Benchmark in one of Silicon Valley's fiercest startup funding races, valuing the still-in-beta app at $100 million.

Startup 143
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#315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

Amy Porterfield

We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me. But I wanted to know more. So, I turned to Instagram educator and […]. The post #315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma appeared first on Amy Porterfield | Online Marketing Expert.

Education 117
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Industry benchmarks to inform your social media presence

Sprout Social

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

Industry 119
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Launches New Support Tools for SMBs in Both Facebook and Instagram

Social Media Today

Facebook has released a new set of features to support SMBs impacted by COVID-19, including a new 'Support Small Business' sticker for Instagram.

Instagram 218
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This Is Huge: Twitter CEO Says Employees Can Work From Home ‘Forever’

Forbes Social Media

There’s no way to spin this news other than to say it’s a troubling sign when the CEO of a massively popular company is telling employees they can stay home forever.

Twitter 120
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Thinking of Re-Entering a Store

Ari Herzog

I haven’t entered a grocery store in nearly two months. Days before the Governor’s stay-at-home advisory here in Massachusetts, when the coronavirus was beginning to spread around the country, I remember feeling a heightened sense of awareness inside Target when a young child coughed several aisles away. I thought the worst: that the droplets emanating from the kid’s exhaled coughs would travel in my direction.

Travel 91
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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public.

Journal 119
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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YouTube's New Audience Activity Insights Are Now Available to All Creators, Video Chapters Now Opt-In

Social Media Today

YouTube's new audience insights tools are now available to all users, while its video chapters option is also in the process of being rolled out.

YouTube 218
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How to Handle a High Volume of Business Calls Without Getting Overwhelmed

The Realtime Report

How to Handle a High Volume of Business Calls. Without Getting Overwhelmed. It’s the best thing that’s ever happened to your business. But it also seems like the worst thing that’s ever happened to your business. What are we talking about? That’s right, you guessed it: receiving a ton of different business calls. Image by Tumisu from Pixabay.

How To 91
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Why Facebook Breeds Voyeurism

Ari Herzog

Rachel Jonat joined Facebook in 2006. She spent several hours a day on the site to see what her “friends” were sharing and to share her own updates. Over time, she recognized the time suck. Everyone does. She did what few of us have the guts to do. In 2011, she quit the site and wrote about her decision : “I want more from my friends than status updates.

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Facebook Offers $50K For AI That Can Detect Hateful Memes

Forbes Social Media

Facebook's created a dataset of 10,000 ‘hateful’ memes and is offering prizes totaling $100,000 for developers who can use it to detect hate speech in memes.

Meme 113
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Instagram Officially Launches Option to Share Instagram Live Broadcasts to IGTV

Social Media Today

Instagram has added a new option which enables users to save their Instagram Live broadcasts to IGTV, making them available for viewing for longer.

Instagram 218
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#314b: From Rejection to a 1.2 Billion Dollar Entrepreneur with Jamie Kern Lima

Amy Porterfield

A lot of people look at a billion-dollar company with starstruck eyes and forget that, in most cases, it took someone a lot of persistence, resilience, and tenacity to get there. And, yes, I have a specific company in mind. I’m referring to IT Cosmetics, a billion-dollar makeup company. In this episode, I sit down […]. The post #314b: From Rejection to a 1.2 Billion Dollar Entrepreneur with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

Company 101
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Printed Books Only, Please

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote 10 years ago. I feel the same today. I’m not alone. “The book lover loves to have a record of what they’ve read, and it’s about signaling to the rest of the world. It’s about decorating your home, it’s about collecting, I guess, because people are completists aren’t they, they want to have that to indicate about themselves.” Meryl Halls, managing director of the U

News 91
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Trojan Finds Social Media Masturbation On The Rise During COVID-19

Forbes Social Media

Trojan Brand Condoms finds that 36% of young adults between the ages of 18 to 24 are masturbating more since the COVID-19 outbreak and the start of social distancing. Still, they’re not doing so all alone because many use social media to interact with a partner while enjoying themselves.

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LinkedIn Now Factors 'Dwell Time' Into Content Distribution Algorithm, Which Could Be Bad News for 'Broetry'

Social Media Today

LinkedIn is now factoring 'dwell time' on content into its feed algorithm, which could see it reducing the reach of less engaging posts.

LinkedIn 218