Set Up Meta Conversions API Gateway Using Stape
NOVEMBER 15, 2023
If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). There are nearly limitless ways to set up the Conversions API. In some cases, it’s as easy as checking a box.