Jon Loomer
NOVEMBER 15, 2023
If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). There are nearly limitless ways to set up the Conversions API. In some cases, it’s as easy as checking a box.
Social Media Today
NOVEMBER 17, 2023
Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.
The Social Media Hat
NOVEMBER 13, 2023
Partnership Unpacked, Episode 47, with Franz-Josef Schrepf The post How To Build A B2B SaaS Agency Partner Program w/ Franz-Josef Schrepf appeared first on The Social Media Hat.
Forbes Social Media
NOVEMBER 16, 2023
The videos, which praise a terrorist manifesto written by Osama Bin Laden justifying the 9/11 attacks on the U.S., amassed millions of views in just 12 hours.
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Jon Loomer
NOVEMBER 13, 2023
If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. Reminders posts and Reminders Ads have one very simple purpose: Remind people.
Social Media Today
NOVEMBER 14, 2023
Reminder: Meta doesn’t really want you to sign up to its ad-free subscription package
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
NOVEMBER 14, 2023
“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands.
Jon Loomer
NOVEMBER 14, 2023
There are two ways to run ads to promote Facebook groups. In both cases, the objective is Engagement. I covered the first version in a blog post recently. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group. But, there’s one more thing to check.
Social Media Today
NOVEMBER 16, 2023
X has added a new search tool to showcase the various roles posted by brands in the app.
Forbes Social Media
NOVEMBER 16, 2023
A small group of creators will get to test Dream Track, and generate short tracks in the style of nine famous singers.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
NOVEMBER 13, 2023
If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. Social media has democratized access to medical information and empowered patients to take charge of their health. But it also has negative consequences. Like increasing the spread of misinformation and excluding healthcare workers from vital conversations with their patients.
Jon Loomer
NOVEMBER 16, 2023
If you run Meta ads, you must set up the conversions API. It sends web events from a dedicated server, which is more dependable than the pixel alone. My favorite method for setting up the API is the API Gateway. The problem is that it ain’t cheap. You have to pay for your own Amazon server, and costs can run up to $100 or so per month. But you don’t need to pay for your own server if you set up the API Gateway using Stape instead.
Social Media Today
NOVEMBER 16, 2023
The study looked at how people physically respond when using different social apps.
Forbes Social Media
NOVEMBER 13, 2023
The uncanny valley refers to the feeling of unease humans get when looking at robots or images that appear human-like, but just slightly off.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
NOVEMBER 15, 2023
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.
Jon Loomer
NOVEMBER 11, 2023
Meta and Amazon announced that you’ll be able to buy from Amazon directly from ads on Facebook and Instagram without leaving the apps. For that to work, users will need to link their Facebook or Instagram profile to their Amazon account. Amazon says benefits include the ability to see real-time pricing, delivery estimates, product details, and checkout with Amazon without leaving Facebook or Instagram.
Social Media Today
NOVEMBER 14, 2023
For those times when you have many things that you would like to say, but you don’t know how.
Ignite Social Media
NOVEMBER 13, 2023
In today’s digital world, your social media strategy lives and dies by captivating visual content. With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans. We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Audiense
NOVEMBER 16, 2023
Post the pandemic, CPG companies are under more and more pressure to release new products to the shelves. So much so that Coca-Cola’s CEO James Quincey anticipates around a quarter of their growth this year will come from product innovation.
Jon Loomer
NOVEMBER 12, 2023
If you subscribe to an ad-free Facebook or Instagram in the EU, “Your ability to advertise and monetize with ads will be limited.” From “Understand how subscribing to use Meta Products without ads limits your ability to advertise and monetize with ads” , if you subscribe the following are no longer available to you: Running ads and boosting posts for an Instagram account Running ads and boosting posts for your Facebook profile (for example, boosting your own Marketplace listings) Run
Social Media Today
NOVEMBER 16, 2023
TikTok says that traditional ad measurement approaches fail to adequately credit the value of its ads.
The Realtime Report
NOVEMBER 14, 2023
How to Reduce Shipping Fees for Small Business Small businesses can save shipping costs by following some simple strategies. Understanding your shipping needs is crucial for reducing costs. Streamlining your packaging process can save money on materials and simplify the process. Choosing the right shipping partners based on services, pricing, and reliability can significantly impact fees.
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Bill Hartzer
NOVEMBER 17, 2023
In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms.
Jon Loomer
NOVEMBER 15, 2023
Now that Meta is rolling out the paid, ad-free subscription option in the EU, users are forced through a prompt to make a choice. 1. Pay for an ad-free Facebook or Instagram 2. Use them for free, but with ads Some users are looking for a third option: Deactivate my account. They seem to think that they are being forced to pay now. They’re not. And Meta likely doesn’t even want you to pay.
Social Media Today
NOVEMBER 17, 2023
The deal will see the Mercedes team post exclusive content in the messaging app.
Amy Porterfield
NOVEMBER 14, 2023
Listen on… You have two choices: Get up or stay down. Sometimes, all you need is an honest, tough love pep talk to get yourself back in […] The post #625: This Pep Talk Saved My Career appeared first on Amy Porterfield | Online Marketing Expert.
Bill Hartzer
NOVEMBER 15, 2023
In an exciting move for content creators worldwide, Planoly, the pioneering social media management tool created by creators for creators, has just unveiled a transformative brand relaunch. This marks a significant milestone in the company’s ongoing mission to empower content creators and streamline the social media management process. Navigating the intricate path from creative passion to financial success is a journey fraught with challenges for content creators.
Buffer Social
NOVEMBER 16, 2023
X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.
Social Media Today
NOVEMBER 16, 2023
X has added a new search tool to showcase the various roles posted by brands.
Forbes Social Media
NOVEMBER 17, 2023
Sam Altman, the head of OpenAI, has departed the artificial intelligence company, according to a press release published to the ChatGPT creator’s website.
Sprout Social
NOVEMBER 12, 2023
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.
Jon Loomer
NOVEMBER 13, 2023
Big lead ads updates for the holidays… Meta announced several new tools and features for lead ads, including WhatsApp… offering coupons… submit your info to multiple businesses at once… and phone calls. You can see the full announcement here. But I was most interested in a couple of these updates at the bottom. More AI capabilities for your lead generation campaigns.
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