Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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How to Create Reminders Ads for Instagram

Jon Loomer

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. Reminders posts and Reminders Ads have one very simple purpose: Remind people.

Instagram 176
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Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App

Social Media Today

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

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How To Build A B2B SaaS Agency Partner Program w/ Franz-Josef Schrepf

The Social Media Hat

Partnership Unpacked, Episode 47, with Franz-Josef Schrepf The post How To Build A B2B SaaS Agency Partner Program w/ Franz-Josef Schrepf appeared first on The Social Media Hat.

B2B 122
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TikTok Videos Praising 9/11 Have Exploded, But The Company Denies They’re Trending

Forbes Social Media

The videos, which praise a terrorist manifesto written by Osama Bin Laden justifying the 9/11 attacks on the U.S., amassed millions of views in just 12 hours.

Video 132
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Two Ways to Promote Facebook Groups

Jon Loomer

There are two ways to run ads to promote Facebook groups. In both cases, the objective is Engagement. I covered the first version in a blog post recently. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group. But, there’s one more thing to check.

Groups 143
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TikTok Adds More Metrics to Provide Further Insight into How TikTok Ads Drive Conversion

Social Media Today

TikTok says that traditional ad measurement approaches fail to adequately credit the value of its ads.

Metrics 183

More Trending

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3 analog skills every social media manager needs, from one who’s been in the field 12+ years

Sprout Social

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

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Streamlined Purchase Through Amazon

Jon Loomer

Meta and Amazon announced that you’ll be able to buy from Amazon directly from ads on Facebook and Instagram without leaving the apps. For that to work, users will need to link their Facebook or Instagram profile to their Amazon account. Amazon says benefits include the ability to see real-time pricing, delivery estimates, product details, and checkout with Amazon without leaving Facebook or Instagram.

Price 141
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Instagram’s Experimenting With a New Notes ‘Wonder Wall’ For User Profiles

Social Media Today

For those times when you have many things that you would like to say, but you don’t know how.

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Social Media Stunners: We’re Breaking Down 4 Pieces We Love (+bonus)

Ignite Social Media

In today’s digital world, your social media strategy lives and dies by captivating visual content. With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans. We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube’s Trial AI Tool Creates Voice Clones Of John Legend, Troye Sivan, Charli XCX And Sia

Forbes Social Media

A small group of creators will get to test Dream Track, and generate short tracks in the style of nine famous singers.

Tools 137
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Ad Limitations on Subscribers

Jon Loomer

If you subscribe to an ad-free Facebook or Instagram in the EU, “Your ability to advertise and monetize with ads will be limited.” From “Understand how subscribing to use Meta Products without ads limits your ability to advertise and monetize with ads” , if you subscribe the following are no longer available to you: Running ads and boosting posts for an Instagram account Running ads and boosting posts for your Facebook profile (for example, boosting your own Marketplace listings) Run

Instagram 137
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X Adds New Job Search Element to Highlight Roles Posted by Companies in the App

Social Media Today

X has added a new search tool to showcase the various roles posted by brands in the app.

Company 193
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Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior

Bill Hartzer

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What Is The Uncanny Valley? The Theory Behind A Popular TikTok Makeup Trend.

Forbes Social Media

The uncanny valley refers to the feeling of unease humans get when looking at robots or images that appear human-like, but just slightly off.

Trends 124
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Meta Has a Problem in the EU

Jon Loomer

Now that Meta is rolling out the paid, ad-free subscription option in the EU, users are forced through a prompt to make a choice. 1. Pay for an ad-free Facebook or Instagram 2. Use them for free, but with ads Some users are looking for a third option: Deactivate my account. They seem to think that they are being forced to pay now. They’re not. And Meta likely doesn’t even want you to pay.

Instagram 123
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Meta’s New Ad-Free Subscription Package Also Restricts Your Capacity to Run Ads in its Apps

Social Media Today

Reminder: Meta doesn’t really want you to sign up to its ad-free subscription package

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5 steps to a successful product launch

Audiense

Post the pandemic, CPG companies are under more and more pressure to release new products to the shelves. So much so that Coca-Cola’s CEO James Quincey anticipates around a quarter of their growth this year will come from product innovation.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#625: This Pep Talk Saved My Career

Amy Porterfield

Listen on… You have two choices: Get up or stay down. Sometimes, all you need is an honest, tough love pep talk to get yourself back in […] The post #625: This Pep Talk Saved My Career appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 106
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Lead Ads Updates

Jon Loomer

Big lead ads updates for the holidays… Meta announced several new tools and features for lead ads, including WhatsApp… offering coupons… submit your info to multiple businesses at once… and phone calls. You can see the full announcement here. But I was most interested in a couple of these updates at the bottom. More AI capabilities for your lead generation campaigns.

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Snapchat Publishes New Data Which Shows that App Facilitates More Positive User Experiences

Social Media Today

The study looked at how people physically respond when using different social apps.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

Buffer Social

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.

Twitter 101
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The role of deep human insights in creative strategy

Audiense

Laura Simpson , a renowned expert in the intersection of deep human insights and creative strategy, shared invaluable perspectives in her presentation at AudienceCON. These perspectives reshape how we understand and engage audiences in today’s dynamic consumer landscape.

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WhatsApp Announces New Sponsorship Deal with Mercedes F1 Team

Social Media Today

The deal will see the Mercedes team post exclusive content in the messaging app.

Team 185
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Trump’s Truth Social Has Lost $73 Million Since Its Launch, Filing Shows

Forbes Social Media

Former President Donald Trump’s social media site, Truth Social, has lost $73 million since its launch last year, according to a regulatory filing made on Monday that raises concern about the platform’s financial condition.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Financial Advice and AI – FAAA Congress Adelaide Nov 2023 #faaacongress23

Laurel Papworth

I’m going to be on two panels at the FAAA Congress in November. The morning plenary is AI focussed, and I will address Artificial Intelligence strategy and the elephant in the room: system cards and datasheets for financial AI. In the afternoon (I’m the moderator) is on digital and emergent technology in fintech. If you are a financial advisor interested in AI and ChatGPT and other tools, why not join us?

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. Plus, I never liked the idea of monetizing an audience for the sake of doing so—I wanted to create something so meaningful that people wanted to support my work by paying for it.

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X Adds New Job Search Element To Highlight Roles Posted by Companies

Social Media Today

X has added a new search tool to showcase the various roles posted by brands.

Company 184
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Sam Altman Departs OpenAI As Board Alleges He Was ‘Not Consistently Candid’

Forbes Social Media

Sam Altman, the head of OpenAI, has departed the artificial intelligence company, according to a press release published to the ChatGPT creator’s website.

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6 Ways Writing a Case Study Helps Your Business

Writtent Blog

If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike. When you can demonstrate how your product or service creates actual results for your customers, new leads will flock to you , instead of your hunting for them.