Sat.Sep 09, 2023 - Fri.Sep 15, 2023

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A Guide to Meta Ads Optimization for Delivery

Jon Loomer

The Meta ads algorithm is powerful. It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. If you go into this blindly, you will be misled by results. You will get results that seem too good to be true (because they are).

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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. The reality is that a robust social media strategy requires a lot of resources and specialized team members to keep up with the speed and complexity of the constant updates and changes on social.

Team 168
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How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel

The Social Media Hat

Partnership Unpacked, Episode 38, with Mitch Joel The post How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel appeared first on The Social Media Hat.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. That’s a massive chunk of their workload. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. Some days, ideation feels especially tough. To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the m

Content 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Clean Your Lens!

Jon Loomer

Here’s a quick tip to improve video quality… You keep your phone in your pocket most of the day. For the rest of the day, it’s in your hand. That means your phone is dirty. Most importantly, your camera lens is covered in oils, grease, and who knows what else. Clean your lens! It could be why your video comes out cloudy. Every time I’m going to record, I break out a lens-cleaning wipe.

Video 167
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New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Social Media Today

The latest Sprout Social “Social Index” report covers a heap of key elements.

Report 198

More Trending

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124
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Don’t Optimize for Clicks!

Jon Loomer

A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. In most cases, you’re throwing money away. The link click will be the algorithm’s entire focus. Meta is trying to get you the most link clicks at the lowest cost. Many of these clicks will come from people who click everything. They can also come from bots and click fraud that haven’t been detected yet.

Embedding 160
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New Report Looks at the Key Challenges that Social Media Marketers Face in 2023

Social Media Today

Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.

HootSuite 184
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14-Year-Old Dies After Trying The Paqui ‘One Chip Challenge’

Forbes Social Media

#onechipchallenge on TikTok has gotten over two billion views. Over the past year, there had already been reports of kids being hospitalized after trying the challenge.

Report 132
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Research Group Makes Music with ETs

The Realtime Report

Research Group Makes Music with ETs LightNet researches the edge of the possible. Their latest experiment involved making music with extraterrestrials. The team used electronic devices such as ham radios, theremins, MIDI triggers, Plant Wave devices, specially designed phone apps, electrodes, old tube TV’s and even lie detectors. The group of eight musicians, scientists and artists listened for eight weeks creating one of the first ever musical collaborations between ET’s and humans.

Research 103
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Secondary Performance Goals?

Jon Loomer

The biggest issue with ads optimization is that, unless you optimize for purchases, Meta doesn’t care about quality. Link clicks, landing page views, ThruPlay, even add-to-carts and initiate checkouts. Meta only cares about getting you as many of that thing as possible at the lowest cost. This would be fine if ad behavior was similar to organic behavior, but you often get these cheap actions due to weaknesses in the algorithm.

Cost 147
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Instagram Expands Reels Gifts to Creators in More Regions

Social Media Today

In-stream gifting provides another way for creators to make money from their Reels clips.

Instagram 191
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TikTok Hit With $370M Fine In Europe Over Children’s Privacy Missteps

Forbes Social Media

European regulators have dealt a blow to TikTok over its handling of children’s data, the largest fine the company has faced to date.

Privacy 138
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Strategy 116
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Page Posts Bug

Jon Loomer

Is this a bug? One strategy for leveraging high-performing ads is to publish them organically to your news feed. When they’re published, they’ll already have that social proof. But I’m noticing a problem… I created a link ad with a static image. When I went to Page Posts to publish this ad, it wasn’t on the list. Why? After some digging, I realized a trend.

Feed 145
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New Report Looks at the Key Challenges that Social Media Marketers Face in 2023

Social Media Today

Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.

HootSuite 176
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What are the “Safe Zones” for TikToks and Instagram Reels?

Ignite Social Media

Have you spent hours building great TikTok or Reels content, only to have key parts hidden under words or icons? The key is making sure that all the important content you create is within the safe zone, which varies for each social network. Safe zones are the areas on the screen that will not be covered by handles, captions, music titles, descriptions or social reaction buttons.

Diagrams 103
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Movie magic: How agencies & entertainment brands are lighting up the silver screen

Audiense

The box office has been booming this summer, with the Barbenheimer phenomenon driving major footfall to cinemas across the globe. Greta Gerwig’s long-awaited comedy Barbie is on track to become one of the highest grossing films of all time and Christopher Nolan’s Oppenheimer , released on the same day, has benefitted from the momentum as consumers attend a double bill of back-to-back cinema.

Film 102
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Meta Wants You to Test Catalog Ads

Jon Loomer

When you create an ad using manual upload, you may see a prompt under the Call to Action: “A/B test catalog versus manual upload. Run a 4-day test with your existing budget to see how using your catalog can impact performance.” Check that box to turn it on. And then you’ll see the A/B test details: – Test duration (four days) – The two versions (the original and the catalog ad) – Total budget – And your catalog ad settings The catalog ad version will automatically use med

Course 146
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New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Social Media Today

The latest Sprout Social “Social Index” report covers a heap of key elements.

Report 181
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‘Budget Ozempic’ TikTok Trend: How It’s Contributing To The Laxative Shortage

Forbes Social Media

TikTokers have been promoting the use of laxatives such as Miralax, Ex-Lax and Glycolax as a cheaper way of losing weight than the prescription medication Ozempic.

Trends 120
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The CMO’s social media marketing agenda for 2024

Sprout Social

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113
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Google Adds New AI Tool to Help Maximize Video Ad Performance

Social Media Today

The tool will can your uploads to ensure all the key elements are present.

Tools 190
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Russia's Social Media Propagandists Turning On The War—We Should Expect A Crackdown

Forbes Social Media

As Ukraine's counteroffensive has picked up steam and made success in recent weeks, the milbloggers have become increasingly critical of the war effort

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media Videos: A Must-Have in every Marketing Strategy!

Blog2Social

Learn how important social media videos are and how they effect your video marketing. Der Beitrag Social Media Videos: A Must-Have in every Marketing Strategy! erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

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How to Generate More Direct Messages on Instagram

Jenn's Trends

A few months ago, Adam Mosseri, the head of Instagram, shared that direct messages on Instagram were now a key metric in algorithmic preference.

Instagram 103
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Instagram Adds ‘Following’ Filter in the Reels Tab

Social Media Today

Now, you can hone your Reels to only posts from the accounts that you follow.

Instagram 186
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Rise Of The Machine Learning—Deep Fakes Could Threaten Our Democracy

Forbes Social Media

The threat from AI-generated content is magnified due to the fact that so many Americans now rely on social media as a primary news source

News 127
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools.

Process 103