Jon Loomer
SEPTEMBER 11, 2023
Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. They combine machine learning and automation to get your ads in front of the audience most likely to buy. And now there’s a scheduling enhancement. Let’s talk more about what this update is and why it matters. Schedule Ads The typical schedule is set at the ad set level.
The Social Media Hat
SEPTEMBER 11, 2023
Partnership Unpacked, Episode 38, with Mitch Joel The post How CMOs and Partnership Leaders Should Approach New Technologies Like AI w/ Mitch Joel appeared first on The Social Media Hat.
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Ignite Social Media
SEPTEMBER 11, 2023
No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. The reality is that a robust social media strategy requires a lot of resources and specialized team members to keep up with the speed and complexity of the constant updates and changes on social.
Social Media Strategies Summit
SEPTEMBER 14, 2023
Marketers spend up to 20 hours a month on content ideation. That’s a massive chunk of their workload. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. Some days, ideation feels especially tough. To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the m
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
SEPTEMBER 13, 2023
The Meta ads algorithm is powerful. It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. If you go into this blindly, you will be misled by results. You will get results that seem too good to be true (because they are).
Social Media Today
SEPTEMBER 12, 2023
Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
SEPTEMBER 12, 2023
Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.
Jon Loomer
SEPTEMBER 10, 2023
Here’s a quick tip to improve video quality… You keep your phone in your pocket most of the day. For the rest of the day, it’s in your hand. That means your phone is dirty. Most importantly, your camera lens is covered in oils, grease, and who knows what else. Clean your lens! It could be why your video comes out cloudy. Every time I’m going to record, I break out a lens-cleaning wipe.
Social Media Today
SEPTEMBER 15, 2023
In-stream gifting provides another way for creators to make money from their Reels clips.
Forbes Social Media
SEPTEMBER 9, 2023
#onechipchallenge on TikTok has gotten over two billion views. Over the past year, there had already been reports of kids being hospitalized after trying the challenge.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.
Jon Loomer
SEPTEMBER 12, 2023
A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. In most cases, you’re throwing money away. The link click will be the algorithm’s entire focus. Meta is trying to get you the most link clicks at the lowest cost. Many of these clicks will come from people who click everything. They can also come from bots and click fraud that haven’t been detected yet.
Social Media Today
SEPTEMBER 12, 2023
Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.
The Realtime Report
SEPTEMBER 12, 2023
Research Group Makes Music with ETs LightNet researches the edge of the possible. Their latest experiment involved making music with extraterrestrials. The team used electronic devices such as ham radios, theremins, MIDI triggers, Plant Wave devices, specially designed phone apps, electrodes, old tube TV’s and even lie detectors. The group of eight musicians, scientists and artists listened for eight weeks creating one of the first ever musical collaborations between ET’s and humans.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
SEPTEMBER 12, 2023
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.
Jon Loomer
SEPTEMBER 11, 2023
Advertisers love to manually select placements instead of using Advantage+ Placements. If you’re optimizing for a conversion when you do this, you’re likely increasing your costs. Let me explain… You’ve chosen a conversion as your performance goal, so that’s Meta’s entire focus. Meta will use a mix of placements based on costs and effectiveness to help you get as many of those conversions as possible.
Social Media Today
SEPTEMBER 12, 2023
The latest Sprout Social “Social Index” report covers a heap of key elements.
Forbes Social Media
SEPTEMBER 15, 2023
European regulators have dealt a blow to TikTok over its handling of children’s data, the largest fine the company has faced to date.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Ignite Social Media
SEPTEMBER 12, 2023
Have you spent hours building great TikTok or Reels content, only to have key parts hidden under words or icons? The key is making sure that all the important content you create is within the safe zone, which varies for each social network. Safe zones are the areas on the screen that will not be covered by handles, captions, music titles, descriptions or social reaction buttons.
Jon Loomer
SEPTEMBER 14, 2023
The biggest issue with ads optimization is that, unless you optimize for purchases, Meta doesn’t care about quality. Link clicks, landing page views, ThruPlay, even add-to-carts and initiate checkouts. Meta only cares about getting you as many of that thing as possible at the lowest cost. This would be fine if ad behavior was similar to organic behavior, but you often get these cheap actions due to weaknesses in the algorithm.
Social Media Today
SEPTEMBER 12, 2023
The latest Sprout Social “Social Index” report covers a heap of key elements.
Forbes Social Media
SEPTEMBER 9, 2023
TikTokers have been promoting the use of laxatives such as Miralax, Ex-Lax and Glycolax as a cheaper way of losing weight than the prescription medication Ozempic.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Audiense
SEPTEMBER 12, 2023
The box office has been booming this summer, with the Barbenheimer phenomenon driving major footfall to cinemas across the globe. Greta Gerwig’s long-awaited comedy Barbie is on track to become one of the highest grossing films of all time and Christopher Nolan’s Oppenheimer , released on the same day, has benefitted from the momentum as consumers attend a double bill of back-to-back cinema.
Jon Loomer
SEPTEMBER 13, 2023
Is this a bug? One strategy for leveraging high-performing ads is to publish them organically to your news feed. When they’re published, they’ll already have that social proof. But I’m noticing a problem… I created a link ad with a static image. When I went to Page Posts to publish this ad, it wasn’t on the list. Why? After some digging, I realized a trend.
Social Media Today
SEPTEMBER 13, 2023
The business messaging showcase event will be available to users in Asian markets.
Buffer Social
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.
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Forbes Social Media
SEPTEMBER 11, 2023
As Ukraine's counteroffensive has picked up steam and made success in recent weeks, the milbloggers have become increasingly critical of the war effort
Jon Loomer
SEPTEMBER 9, 2023
When you create an ad using manual upload, you may see a prompt under the Call to Action: “A/B test catalog versus manual upload. Run a 4-day test with your existing budget to see how using your catalog can impact performance.” Check that box to turn it on. And then you’ll see the A/B test details: – Test duration (four days) – The two versions (the original and the catalog ad) – Total budget – And your catalog ad settings The catalog ad version will automatically use med
Social Media Today
SEPTEMBER 14, 2023
The accreditation will provide additional assurance on LinkedIn's data insights.
Blog2Social
SEPTEMBER 12, 2023
Learn how important social media videos are and how they effect your video marketing. Der Beitrag Social Media Videos: A Must-Have in every Marketing Strategy! erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
Forbes Social Media
SEPTEMBER 10, 2023
The threat from AI-generated content is magnified due to the fact that so many Americans now rely on social media as a primary news source
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