Social Media Strategies Summit
APRIL 8, 2021
Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source. So you might think the team at Instagram would be pretty content with how things are going.
Jon Loomer
APRIL 5, 2021
Back in February, I covered the challenges facing different types of businesses when it comes to domain verification, the 8-event limit, and conversion optimization. It looks like there may be a glimmer of hope for some e-comm businesses, particularly those using Shopify. Understand that this entire situation is fluid. Facebook established Aggregated Event Measurement, the 8-event limit, and other protocols in response to iOS 14 and privacy rules related to tracking.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Today
APRIL 9, 2021
The team at Animoto recently surveyed 580 consumers to find out where they're browsing, and what's impacting their purchase decisions on social media.
Ignite Social Media
APRIL 7, 2021
How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
APRIL 6, 2021
You put work into making sure your products are of the highest quality. But if you sell hot dogs and your marketing campaigns only reach vegetarians, it doesn’t matter how amazing the product is. Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that.
The Realtime Report
APRIL 5, 2021
Why Marketing is Crucial. to the Success of a Business. Whether you are an existing and established company or are just setting out on your entrepreneurial journey, there are numerous components that need to be considered when going through this start-up process. With so many variables working together and contributing to a business’s success, it can often feel overwhelming.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Awario
APRIL 5, 2021
Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting.
Audiense
APRIL 6, 2021
Last week saw the beginning of an insightful new series of workshops by Contagious, exploring advertising creativity and innovation across a wide range of industries from automotive and entertainment to FMCG and financial services.
The Realtime Report
APRIL 8, 2021
Important Tips for. Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing. Today, businesses are using multiple platforms for their digital marketing activities. Ranging from online stores to Google search optimization and Facebook ads, the possibilities with digital marketing are endless.
Social Media Today
APRIL 9, 2021
With political stances becoming more divisive, hiring managers are now factoring political posts on social media into their decision making.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Awario
APRIL 8, 2021
In this article, we explain how to monitor the news and media outlets with Awario. We go through reputation management, PR activities, and audience analysis and give tips to boost your PR strategy.
Hootsuite
APRIL 8, 2021
More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Updates of new business tools, features and tips in the app have become pretty much routine.
Sprout Social
APRIL 7, 2021
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk , making no visible contribution at all.
Social Media Today
APRIL 9, 2021
Facebook's latest 'Social Skills' video looks at how to learn from your audience in order to adapt your social marketing strategy.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Socialmedia.biz
APRIL 7, 2021
Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. Today, your clients want one thing above anything else: a great customer experience, powered by fantastic service and support. One of the best tools you have for offering that support, is your social media strategy. Although the concept of responding to customer concerns on social media used to be a.
Hootsuite
APRIL 8, 2021
Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members.
Forbes Social Media
APRIL 3, 2021
The personally identifying information of more than half a billion Facebook users leaked online Saturday, made available for free on a hacking forum Saturday. Full names, phone numbers, email addresses, and locations were exposed in the leak.
Social Media Today
APRIL 6, 2021
Google's adding a new video experiments element in Google Ads which will enable brands to test and compare different approaches.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Socialmedia.biz
APRIL 9, 2021
Stay on top of Social Media news! Shared tips to streamline your usage of the app To go back to the top of your main feed tap on the Home icon. To begin a keyword search press and hold on the search icon instead of tapping through to the Explore tab. To quickly switch between accounts double-tap on the profile tab. Tap and hold to pause Stories. Press and hold thumbnail image to look at the posts.
Hootsuite
APRIL 7, 2021
When’s the best time to post on Instagram to make sure a post gets seen? And what about the best time to get the most likes? The most comments? We’re here to tell you that—sigh—there’s no one single “best time” to post. The time is different for every single Instagram account. And your Instagram account alone might have a few different answers, depending on your marketing goals.
The Realtime Report
APRIL 7, 2021
How To Build A Strong. Career In The CFD Market. Millions of investors are participating in the CFD trading industry. Sadly, very few traders survive in the long run. It has been found that more than 90% of people exit the market after a few months. This industry is deceiving as it looks easy on the outside but is actually hard. When traders deposit money, they have no idea of what they are getting into.
Social Media Today
APRIL 7, 2021
Twitter has recategorized its ad options to make it easier for marketers to identify the right options for their promotions.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Socialmedia.biz
APRIL 8, 2021
Welcome to this week’s social media tip. Today I want you to show you how to use Facebook Collections to curate and organize saved content for easy access and sharing. Ever come across a piece of content on Facebook but don’t have time to read it in the moment? Did you know you can save that content to view later? Facebook lets you save content (posts, events, pages, and photos) directly from your.
Hootsuite
APRIL 7, 2021
The Clubhouse app has been making headlines as the next big social platform. Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse is so new that brands also have to figure out how to join in. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective.
Oktopost
APRIL 8, 2021
Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost.
Social Media Today
APRIL 6, 2021
TikTok has formed a new partnership with IPG Mediabrands, which will see TikTok working with Mediabrands to boost ad sales.
Advertisement
Discover just how easy it is to boost SEO with social media.
Socialmedia.biz
APRIL 7, 2021
In the wake of the pandemic, more importance has been placed on the digital storefront than ever before. Shopping online has become commonplace for most consumers. In fact, two-thirds of consumers are shopping online more frequently now than pre-COVID and 43% of shoppers now feel more positive about this digital shift. Since it appears the online marketplace is here to stay, agile brands are hyper.
Hootsuite
APRIL 5, 2021
What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. In Clubhouse’s defense, this whiplash of public opinion is par for the course.
Amy Porterfield
APRIL 8, 2021
An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams — one where everyone feels seen, heard, and understood. Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and […].
Social Media Today
APRIL 8, 2021
Google has announced a new search algorithm update in relation to product reviews, which is worth noting for marketers.
Sprout Social
APRIL 8, 2021
I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! We are honored to be included at no. 12 in the small and medium category this year and are grateful for the feedback our team shared to make our placement on this list possible. . To determine the winners of Fortune’s Best Workplaces in Technology, Great Place to Work® analyzed anonymous survey feedback representing nearly 122,000 employees working in the tech industry in the United States.
Expert insights. Personalized for you.
233 
Let's personalize your content