Sat.Apr 03, 2021 - Fri.Apr 09, 2021

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source. So you might think the team at Instagram would be pretty content with how things are going.

Instagram 240
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New Data Reveals the Latest Social Media Usage Trends, Including the Rise of Reddit, TikTok and Snapchat

Social Media Today

The latest data from Pew Research shows that Facebook remains the key social app of choice, while younger users are flocking to Snapchat and TikTok.

Data 213
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What is Audience Analysis & Why is it Important?

Audiense

You put work into making sure your products are of the highest quality. But if you sell hot dogs and your marketing campaigns only reach vegetarians, it doesn’t matter how amazing the product is. Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that.

Analysis 173
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Why Marketing is Crucial to the Success of a Business

The Realtime Report

Why Marketing is Crucial. to the Success of a Business. Whether you are an existing and established company or are just setting out on your entrepreneurial journey, there are numerous components that need to be considered when going through this start-up process. With so many variables working together and contributing to a business’s success, it can often feel overwhelming.

Marketing 143
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter analytics tools to set up a marketing strategy

Awario

Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting.

Analytics 144
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Facebook Provides Audience Connection Tips in Latest 'Social Skills' Video

Social Media Today

Facebook's latest 'Social Skills' video looks at how to learn from your audience in order to adapt your social marketing strategy.

Skills 211

More Trending

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How to come up with social media content using feedback from your silent fans

Sprout Social

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk , making no visible contribution at all.

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How to do news and media montoring: the complete guide

Awario

In this article, we explain how to monitor the news and media outlets with Awario. We go through reputation management, PR activities, and audience analysis and give tips to boost your PR strategy.

News 132
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Google Launches Video Ad Experiments to Help Refine Marketing Approaches

Social Media Today

Google's adding a new video experiments element in Google Ads which will enable brands to test and compare different approaches.

Google 214
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Best Practices for Social Media Customer Service

Socialmedia.biz

Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. Today, your clients want one thing above anything else: a great customer experience, powered by fantastic service and support. One of the best tools you have for offering that support, is your social media strategy. Although the concept of responding to customer concerns on social media used to be a.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Personal Data Of 533 Million Facebook Users Leaks Online

Forbes Social Media

The personally identifying information of more than half a billion Facebook users leaked online Saturday, made available for free on a hacking forum Saturday. Full names, phone numbers, email addresses, and locations were exposed in the leak.

Data 115
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How To Build A Strong Career In The CFD Market

The Realtime Report

How To Build A Strong. Career In The CFD Market. Millions of investors are participating in the CFD trading industry. Sadly, very few traders survive in the long run. It has been found that more than 90% of people exit the market after a few months. This industry is deceiving as it looks easy on the outside but is actually hard. When traders deposit money, they have no idea of what they are getting into.

How To 91
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Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings

Social Media Today

Twitter has recategorized its ad options to make it easier for marketers to identify the right options for their promotions.

Twitter 218
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Social Media Updates this week [Apr 3- Apr 9, 2021]

Socialmedia.biz

Stay on top of Social Media news! Shared tips to streamline your usage of the app To go back to the top of your main feed tap on the Home icon. To begin a keyword search press and hold on the search icon instead of tapping through to the Explore tab. To quickly switch between accounts double-tap on the profile tab. Tap and hold to pause Stories. Press and hold thumbnail image to look at the posts.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost.

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#371: The 30,000 Foot View: Crafting Your 4-Part Customer Journey

Amy Porterfield

An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams — one where everyone feels seen, heard, and understood. Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and […].

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TikTok Announces New Partnership with IPG Mediabrands, Expanding Brand Opportunities

Social Media Today

TikTok has formed a new partnership with IPG Mediabrands, which will see TikTok working with Mediabrands to boost ad sales.

Brands 217
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How To Create Facebook Collections With Saved Content

Socialmedia.biz

Welcome to this week’s social media tip. Today I want you to show you how to use Facebook Collections to curate and organize saved content for easy access and sharing. Ever come across a piece of content on Facebook but don’t have time to read it in the moment? Did you know you can save that content to view later? Facebook lets you save content (posts, events, pages, and photos) directly from your.

Content 95
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Sprout Social recognized by Fortune as one of the 2021 Best Workplaces in Technology

Sprout Social

I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! We are honored to be included at no. 12 in the small and medium category this year and are grateful for the feedback our team shared to make our placement on this list possible. . To determine the winners of Fortune’s Best Workplaces in Technology, Great Place to Work® analyzed anonymous survey feedback representing nearly 122,000 employees working in the tech industry in the United States.

Team 99
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How A Group Of Volunteers Are Transforming The Face Of The Los Angeles Mission

Forbes Social Media

Eli Graham, who worked in marketing in Los Angeles, wanted more purpose. He started volunteering for the LA Mission, eventually creating the LA Mission Arts Council. The group of volunteers has helped the mission improve fundraising efforts and awareness.

Groups 98
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Building Brand Reputation on Social Audio Apps like Clubhouse

Social Media Today

While the rise of Clubhouse presents new opportunities for brands to reach new audiences, it doesn't come without challenges.

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Create a User Generated Content Strategy That Improves Your E-Commerce Experience

Socialmedia.biz

In the wake of the pandemic, more importance has been placed on the digital storefront than ever before. Shopping online has become commonplace for most consumers. In fact, two-thirds of consumers are shopping online more frequently now than pre-COVID and 43% of shoppers now feel more positive about this digital shift. Since it appears the online marketplace is here to stay, agile brands are hyper.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Nobody Cares About Your Products (Except You)

WebInKnow

The biggest mistake I see with marketing (and I see it all the time) is when companies focus their communications way too much on their own products and services. It’s much better to start from an understanding of your buyers and their problems. Long-time readers of this blog have heard me say this before.

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Vaccine Passports Are The Latest Great Divide On Social Media

Forbes Social Media

If you needed any proof at all that certain topics could be a catalyst in widening our great political divide, look no further than "vaccine passports." This past weekend there were clear battle lines on social media.

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Reddit Launches New 'Ads Formula' Education Platform for Marketers

Social Media Today

Reddit has launched a new advertiser education platform to help businesses make the most of their on-platform campaigns.

Reddit 216
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6 Things Your Non-profit Can Do To Step Up Its Social Media Game

Socialmedia.biz

There are more than 3.6 billion people on social media as of 2020. By 2025, experts say that number will rocket even higher, to around 4.41 billion. So, what does that mean for your non-profit organization? It might be time to start leveraging social media content to your advantage. Through channels like Facebook, Instagram, and Pinterest, non-profits can engage their followers, build a community.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Can You Spy on Spouse's Cell Phone without Letting Them Know?

Social Media Marketing

You and your spouse have taken vows to love, respect, and trust each other forever. Probably, you look forward to leading a happy life with your partner. This is what you see in all those romantic movies. However, in reality, everything is not as picture-perfect as it may seem. It is never impossible for a person to cheat on their spouse whatsoever.

FAQ 84
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New in Awario: age analytics for target audience research

Awario

In this blog post, we tell you all about our new feature — age analytics! We explain where to find it in the tool, how to use age insights in your strategy, and how Awario analyzes the age of your audience.

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Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information

Social Media Today

Google has announced a new search algorithm update in relation to product reviews, which is worth noting for marketers.

Review 217
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20 Funny Cat Memes That Will Brighten Anyone’s Day

Socialmedia.biz

The ways of the “Cat meme” are as mysterious as the titular felines themselves. It is hard to know what combination of “cat in a weird pose with text printed around the photo” will appeal to audiences on a particular day. But there is something compelling enough about the arrangement to make cat memeing its own little cottage industry on the internet.

Meme 87
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5 Myths About Working with Influencers

Later

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Ready to separate facts from fiction? We’re debunking 5 common myths about working with influencers: Why Brands Should Work with Influencers.