Social Media Today
MAY 4, 2021
Twitter has acquired news content subscription platform Scroll, which includes Twitter analysis platform Nuzzel, as it continues to develop its new subscription tools.
Ignite Social Media
MAY 6, 2021
Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Will their changes be worth it and help leverage them into being a top-performing platform that marketers should use in their social media strategies – many signs point to yes, but we’ll let you be the judge.
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Audiense
MAY 6, 2021
Looking across industries, marketers are working harder than ever to create campaigns that resonate. Reaching new audiences and engaging existing customers are key to increasing long-term profits, but to target them effectively, we need to understand them on a deeper level.
Socialmedia.biz
MAY 2, 2021
Social media is a massive part of everyday life, and that can be helpful because it keeps us connected to others. Unfortunately, social media can become a slippery slope of negativity and quickly lead to depression or anxiety. The key is finding a healthy balance and knowing when enough social media is enough. The Trouble with Social Media. One of the biggest problems with social platforms is.
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Social Media Today
MAY 6, 2021
Snapchat has shared some new insights into the growing excitement around the return to physical school, and what that means for shopping trends.
Janet Fouts
MAY 3, 2021
My guest on the podcast this week is Brett Hill. Brett has such a delightful approach to teaching mindfulness and meditation. His degree in interpersonal communication and a fascination for technology lead to a career as a technical story-teller, author , blogger , and speaker for companies like Microsoft, Adobe and others. It was great fun chatting with Brett and I think you’re going to love listening too.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Socialmedia.biz
MAY 3, 2021
Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these stormy waters. There are a wide variety of strategies behind success in social media marketing.
Social Media Today
MAY 3, 2021
Facebook has added a new element to its iOS 14.5 prompts, which employ a form of scare tactic to encourage users not to switch off data tracking.
Oktopost
MAY 5, 2021
Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Across B2B organizations, forward-looking marketers are embracing artificial intelligence as an opportunity to become more efficient and effective at harnessing th
Audiense
MAY 5, 2021
Charge your glasses, this week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It’s been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone.
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A beginner's guide to social media automation tools and getting automation right.
Socialmedia.biz
MAY 4, 2021
Andrea had been struggling to find an eyeliner and mascara set for a long time. Relentless searching on ecommerce sites and Google confused her even more. It was then that her sister suggested that she follow Jkissa and check out her e.l.f. x Jkissa collection. Image via Instagram After browsing through JKissa’s Instagram profile and checking out her exclusive collection, Andrea made up her mind.
Social Media Today
MAY 6, 2021
Facebook has unveiled a raft of new messaging features across its apps, including new chat themes and read receipts on Instagram.
The Realtime Report
MAY 6, 2021
How To Make An. Email Marketing Campaign. Successful. Any business looking to find and maintain success needs to market itself. The opportunities for this are plentiful, whether you opt to go digital or explore a more traditional route. One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. It allows you to target thousands of customers on a personal level, thereby increasing credibility, brand recognition, and sales.
Hootsuite
MAY 3, 2021
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel. And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Socialmedia.biz
MAY 3, 2021
Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience. The main change, in accordance with Apple’s AppTrackingTransparency Framework, centers around requiring apps listed on the app store to get permission from users via an opt-in prompt to track certain personal data.
Social Media Today
MAY 3, 2021
Facebook has launched a new promotional push for its Portal smart speaker device, which has seen a big increase in sales of late.
Audiense
MAY 5, 2021
Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Sprout Social
MAY 4, 2021
Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses. Now executives are all in on digital transformation. . How can you strategically take advantage of this new revenue opportunity?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Socialmedia.biz
MAY 2, 2021
There are more than 3.6 billion people on social media as of 2020. By 2025, experts say that number will rocket even higher, to around 4.41 billion. So, what does that mean for your non-profit organization? It might be time to start leveraging social media content to your advantage. Through channels like Facebook, Instagram, and Pinterest, non-profits can engage their followers, build a community.
Social Media Today
MAY 4, 2021
TikTok has launched a new SMB push, and new ad tools and insights, to coincide with National Small Business Week.
Oktopost
MAY 2, 2021
For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Many people don’t realize that it is one of the highest searched websites overall. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. .
Sprout Social
MAY 6, 2021
Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV , it has now introduced yet another facet of its app. To learn more about what Instagram Reels are and how your brand can take advantage of this new feature, we’ve put together a comprehensive guide.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Socialmedia.biz
MAY 3, 2021
The end of the snowy season has social media platforms whipped up into a feeding frenzy. Following the success of Clubhouse — the popular invite-only audio social app, which quickly gained steam throughout the winter and recently celebrated more than 13 million downloads — all three social media giants are piloting their own audio-only features.
Social Media Today
MAY 3, 2021
Twitter has announced a big expansion of Twitter Spaces, marking the next stage of its audio social push.
Forbes Social Media
MAY 1, 2021
Templates and instructions to make such cards are appearing online. The FBI is warning that such activity could be breaking the law.
Sprout Social
MAY 3, 2021
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember to acknowledge it at all.
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Discover just how easy it is to boost SEO with social media.
Socialmedia.biz
MAY 4, 2021
Social media has long been one of the most effective business marketing tools to increase growth, improve customer retention and drive sales. However, marketers are now integrating their social media accounts with expert link building strategies – and with great success. Therefore, if you haven’t been using social media as part of your link building strategy, this article will help you get started.
Social Media Today
MAY 4, 2021
Twitter is launching a new podcast which will provide insights into how it utilizes audience insight.
Forbes Social Media
MAY 4, 2021
The findings challenge long-held assumptions used to craft policy and legislation governing teen tech use.
Sprout Social
MAY 5, 2021
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. With so many opportunities for leads today to lose interest or potentially bounce to a competitor, reps need all the help they can get to make meaningful impressions on their customers.
The Realtime Report
MAY 5, 2021
1 In 5 Data Breaches. Caused by Misconfigured Clouds. Over half of IT organizations. experience challenges with securing cloud data. To accommodate remote work and improve efficiency, 85% of IT organizations are considering or already using the public cloud. However, with some of their most crucial data still located within the corporate perimeter, NetOps must come up with new ways to achieve seamless integration.
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