Sat.Oct 28, 2023 - Fri.Nov 03, 2023

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6 Ways to Avoid Burnout as a Social Media Manager

Social Media Strategies Summit

Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel ? For social media managers, being “always on” has long been a challenge of the job. But the appeal of being glued to a screen 24/7 is clearly fading.

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Derek Chew, CEO of Fullmoon Digital, explains how multicultural and inclusive marketing go hand-in-hand with DEIB to create winning commerce strategies. 2020 marked the official year that the generation of Americans aged 17 and under was a multicul

Retail 178
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What You Own

Jon Loomer

Just because you built it doesn’t mean they’re comin’… Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle. You should have your own website. You should own an email list. You should own as much as you can. But you will rely heavily on platforms you don’t own. Google sends you traffic organically until they don’t.

Privacy 144
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X Expands Third-Party ID Verification Program to UK X Premium Subscribers

Social Media Today

Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Elon Musk’s X Has Started Selling Off Old Twitter Handles For Upwards Of $50,000

Forbes Social Media

Rumored to be in the works for the past year, the initiative appears to have begun rolling out recently, with email solicitations being sent to potential buyers.

Twitter 145
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Unlocking Value in the Creator Economy with Web3

The Realtime Report

Unlocking Value in the Creator Economy with Web3 By Ketan Rahangdale The creator economy, built of independent social media sensations, influencers, content streamers, and more, evidently has not yet reached its full potential as Goldman Sachs recently projected an industry valuation of half a trillion dollars by 2027. With the explosive growth of platforms like Twitch, TikTok, and YouTube, and partnership contracts reaching the $100 million dollar mark for top creators , it’s hard to argue that

Proposal 170

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TikTok Announces New Integration with Salesforce Marketing Cloud

Social Media Today

The integration will make it easier for Salesforce users to manage their TikTok campaigns.

Marketing 185
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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.

Data 124
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How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz

The Social Media Hat

Partnership Unpacked, Episode 45, with Greg Karelitz The post How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz appeared first on The Social Media Hat.

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Should You Focus on One Platform?

Jon Loomer

Be wary of strategies that are easy to agree with. Ask yourself WHY people agree. Here’s an example… “You can’t be everywhere. Focus on one platform and be great there.” People love that advice. Those who are focusing on one platform now will agree. It doesn’t matter whether they’re having success with it or not yet. It validates their approach.

Platform 143
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Steps Up Fight Against Ad Blockers In Order to Maximize Revenue Intake

Social Media Today

YouTube could be set to spark a new pushback against ad blocking software.

YouTube 184
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Jira Service Management vs Zendesk: Which Software Do You Need?

The Realtime Report

Jira Service Management vs Zendesk: Which Software Do You Need? Two significant names consistently emerge in the ticket management solution market: Jira Service Management vs Zendesk. However, directly comparing Jira and Zendesk isn’t entirely straightforward due to their unique strengths and focuses. Zendesk excels in providing a user-friendly ticketing system, making it an ideal choice for customer support teams.

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Elon Musk Says X Users Spreading Lies Won’t Get Paid For Those Tweets

Forbes Social Media

Users on X who spread information that’s later corrected by Community Notes won’t be paid for engagement on those tweets, according to Elon Musk.

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Budget Scheduling

Jon Loomer

Check it out, Meta is rolling out Budget Scheduling… When you set a daily budget in the ad set or while using Advantage Campaign Budget, you may see this option for Budget Scheduling: “You can now schedule budget increases in advance based on certain days or times when you anticipate higher sales opportunities, peak traffic or other promotional time periods.

Campaign 141
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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X Expands Third-Party ID Verification Program to UK Premium Subscribers

Social Media Today

Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.

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Scriptwriting Tips for Powerful Videos

The Realtime Report

wordstream.com/blog/ws/2019/07/12/video-scripts blog.hubspot.com/marketing/how-to-write-a-video-script-ht blog.celtx.com/screenwriting-tips/ masterclass.com/articles/how-to-write-a-script indeed.com/career-advice/career-development/how-to-be-a-good-script-writer oneproductions.

Video 91
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[Product Update] Merge segments, customized reports, Meta targeting and much more!

Audiense

Greetings, update enthusiasts! We've emerged from our autumnal hibernation with our latest product update. Brace yourselves for a fresh batch of what's new, what's improved, and what's brewing on the horizon!

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Behavioral Targeting Ban in EU

Jon Loomer

We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. It sounds scary, and maybe there’s reason for concern. But it’s really tough to say for sure because it also feels like we aren’t getting all of the info.

Privacy 139
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Threads Rolls Out New Updates, Including Improved Web Posting Options

Social Media Today

The Threads team continues to roll out new updates.

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New TikTok Features that Brands Should Know About

Ignite Social Media

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this video from Ignite Social Media, Paid Media Manager Victoria Rogers, Content Producer Parker Mitchell, and Senior Strategist Taylor Glymph discuss the new features of TikTok that will benefit brand engagement.

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right?

Hashtag 106
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Conditional Formatting is Back

Jon Loomer

Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good. When you create a custom ad report, either click Format on the right… …or click the triangle arrow for a specific column and select Format there. Conditional formatting allows you to assign colors or color scales to your column formatting based on your results.

Metrics 133
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meta Adds New API Elements to Provide Expanded Posting Capacity in Third Party Management Apps

Social Media Today

Some new additions to streamline your posting via social management platforms.

API 175
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing retur

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Why Social Media Subscriptions Can Become The New Normal

Forbes Social Media

It’s time to admit that most social media companies have not been able to solve their peskiest problem. Namely, how to rely less on advertisers for revenue.

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Reminders Ads for Instagram Placements

Jon Loomer

There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. Click the Engagement Type dropdown menu and select “Reminders Set.” The performance goal will be “Maximize reminders set” and it cannot be changed. The only placements that will apply to Reminders are Instagram feed, Instagram profile feed, and Instagram Stories.

Instagram 130
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Adds New Tools for Reels Creators, Including A/B Testing, Reach-Based Incentives and More

Social Media Today

A heap of new testing and insight options for Facebook Reels.

Tools 187
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts.

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B2B PR guide: 14 metrics to measure success

Audiense

So much of marketing is about making the case for why your business and products are worth choosing. But the things you say about yourself are never quite as powerful as when a third-party talks about you. That’s part of why PR (public relations) is so important for B2B (business-to-business) companies. Anytime your business gets mentioned in an industry publication or media outlet, it raises your profile and makes you look that much more trustworthy to potential customers.

B2B 78
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New Report Shows More Users Are Spending Money on TikTok

Social Media Today

TikTok's eCommerce puch may still have some life in it yet.

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