Social Media Strategies Summit
NOVEMBER 2, 2023
Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel ? For social media managers, being “always on” has long been a challenge of the job. But the appeal of being glued to a screen 24/7 is clearly fading.
The Realtime Report
NOVEMBER 2, 2023
Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Derek Chew, CEO of Fullmoon Digital, explains how multicultural and inclusive marketing go hand-in-hand with DEIB to create winning commerce strategies. 2020 marked the official year that the generation of Americans aged 17 and under was a multicul
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Jon Loomer
OCTOBER 29, 2023
Just because you built it doesn’t mean they’re comin’… Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle. You should have your own website. You should own an email list. You should own as much as you can. But you will rely heavily on platforms you don’t own. Google sends you traffic organically until they don’t.
Social Media Today
NOVEMBER 1, 2023
Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Forbes Social Media
NOVEMBER 3, 2023
Rumored to be in the works for the past year, the initiative appears to have begun rolling out recently, with email solicitations being sent to potential buyers.
The Realtime Report
NOVEMBER 1, 2023
Unlocking Value in the Creator Economy with Web3 By Ketan Rahangdale The creator economy, built of independent social media sensations, influencers, content streamers, and more, evidently has not yet reached its full potential as Goldman Sachs recently projected an industry valuation of half a trillion dollars by 2027. With the explosive growth of platforms like Twitch, TikTok, and YouTube, and partnership contracts reaching the $100 million dollar mark for top creators , it’s hard to argue that
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 31, 2023
The integration will make it easier for Salesforce users to manage their TikTok campaigns.
Oktopost
OCTOBER 30, 2023
In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.
The Social Media Hat
OCTOBER 30, 2023
Partnership Unpacked, Episode 45, with Greg Karelitz The post How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz appeared first on The Social Media Hat.
Jon Loomer
OCTOBER 28, 2023
Be wary of strategies that are easy to agree with. Ask yourself WHY people agree. Here’s an example… “You can’t be everywhere. Focus on one platform and be great there.” People love that advice. Those who are focusing on one platform now will agree. It doesn’t matter whether they’re having success with it or not yet. It validates their approach.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
NOVEMBER 1, 2023
Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.
Sprout Social
NOVEMBER 2, 2023
Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.
The Realtime Report
NOVEMBER 2, 2023
Jira Service Management vs Zendesk: Which Software Do You Need? Two significant names consistently emerge in the ticket management solution market: Jira Service Management vs Zendesk. However, directly comparing Jira and Zendesk isn’t entirely straightforward due to their unique strengths and focuses. Zendesk excels in providing a user-friendly ticketing system, making it an ideal choice for customer support teams.
Jon Loomer
NOVEMBER 2, 2023
Check it out, Meta is rolling out Budget Scheduling… When you set a daily budget in the ad set or while using Advantage Campaign Budget, you may see this option for Budget Scheduling: “You can now schedule budget increases in advance based on certain days or times when you anticipate higher sales opportunities, peak traffic or other promotional time periods.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
OCTOBER 31, 2023
YouTube could be set to spark a new pushback against ad blocking software.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing retur
Audiense
NOVEMBER 2, 2023
Greetings, update enthusiasts! We've emerged from our autumnal hibernation with our latest product update. Brace yourselves for a fresh batch of what's new, what's improved, and what's brewing on the horizon!
Jon Loomer
NOVEMBER 3, 2023
We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. It sounds scary, and maybe there’s reason for concern. But it’s really tough to say for sure because it also feels like we aren’t getting all of the info.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
OCTOBER 31, 2023
Some new additions to streamline your posting via social management platforms.
Sprout Social
OCTOBER 31, 2023
As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.
The Realtime Report
OCTOBER 30, 2023
wordstream.com/blog/ws/2019/07/12/video-scripts blog.hubspot.com/marketing/how-to-write-a-video-script-ht blog.celtx.com/screenwriting-tips/ masterclass.com/articles/how-to-write-a-script indeed.com/career-advice/career-development/how-to-be-a-good-script-writer oneproductions.
Jon Loomer
NOVEMBER 1, 2023
Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good. When you create a custom ad report, either click Format on the right… …or click the triangle arrow for a specific column and select Format there. Conditional formatting allows you to assign colors or color scales to your column formatting based on your results.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
NOVEMBER 2, 2023
The Threads team continues to roll out new updates.
Forbes Social Media
OCTOBER 29, 2023
Users on X who spread information that’s later corrected by Community Notes won’t be paid for engagement on those tweets, according to Elon Musk.
Hootsuite
OCTOBER 30, 2023
We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right?
Jon Loomer
OCTOBER 30, 2023
There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. Click the Engagement Type dropdown menu and select “Reminders Set.” The performance goal will be “Maximize reminders set” and it cannot be changed. The only placements that will apply to Reminders are Instagram feed, Instagram profile feed, and Instagram Stories.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
OCTOBER 30, 2023
Meta's developing a new process that would enable users to create a custom AI chatbot.
Ignite Social Media
OCTOBER 30, 2023
The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this video from Ignite Social Media, Paid Media Manager Victoria Rogers, Content Producer Parker Mitchell, and Senior Strategist Taylor Glymph discuss the new features of TikTok that will benefit brand engagement.
Sprout Social
NOVEMBER 1, 2023
If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships.
Forbes Social Media
OCTOBER 30, 2023
It’s time to admit that most social media companies have not been able to solve their peskiest problem. Namely, how to rely less on advertisers for revenue.
Social Media Today
NOVEMBER 2, 2023
A heap of new testing and insight options for Facebook Reels.
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