Sat.Oct 28, 2023 - Fri.Nov 03, 2023

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The Four Most Effective Types of Social Media Content [Infographic]

Social Media Today

Some handy pointers for your content approach.

Types 214
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Updates to Meta Ads Budgeting

Jon Loomer

Meta has made some updates to ads budgeting that could be very useful as we head into the holidays and beyond. You may not have these yet, but they are actively rolling out and you should get access soon. In this post, we’ll cover the following updates: Daily Budget Flexibility Recommended Budget Increases Daily Budget Scheduling Let’s take a look… Daily Budget Flexibility Up until now, when you set a daily budget you might notice a message with a caveat… That message rea

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Derek Chew, CEO of Fullmoon Digital, explains how multicultural and inclusive marketing go hand-in-hand with DEIB to create winning commerce strategies. 2020 marked the official year that the generation of Americans aged 17 and under was a multicul

Retail 178
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6 Ways to Avoid Burnout as a Social Media Manager

Social Media Strategies Summit

Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel ? For social media managers, being “always on” has long been a challenge of the job. But the appeal of being glued to a screen 24/7 is clearly fading.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Reddit Publishes New Playbook for Gaming Advertisers

Social Media Today

Some new tips from the Reddit ads team.

Reddit 210
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What You Own

Jon Loomer

Just because you built it doesn’t mean they’re comin’… Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle. You should have your own website. You should own an email list. You should own as much as you can. But you will rely heavily on platforms you don’t own. Google sends you traffic organically until they don’t.

Privacy 152

More Trending

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Elon Musk’s X Has Started Selling Off Old Twitter Handles For Upwards Of $50,000

Forbes Social Media

Rumored to be in the works for the past year, the initiative appears to have begun rolling out recently, with email solicitations being sent to potential buyers.

Twitter 145
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The Four Most Effective Types of Content for Social Media [Infographic]

Social Media Today

Some handy pointers for your content approach.

Types 210
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Attribution Setting Deep Dive

Jon Loomer

This is a deep dive into Meta’s Attribution Setting. Here are some notes… WHAT IS THE ATTRIBUTION SETTING? This comes into play when using the Website conversion location (found when using the Sales, Leads, or Engagement objectives). It utilizes your pixel and a conversion event. By default, the Attribution Setting is 7-day click and 1-day view.

Eventful 151
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How customer relationship marketing on social media drives revenue

Sprout Social

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive and personal, not ignoring their messages while spamming their feed with posts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.

Data 126
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X is Reportedly Looking to Charge $50k for Dormant Handles in the App

Social Media Today

You better really want that cool @handle

Report 209
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Should You Focus on One Platform?

Jon Loomer

Be wary of strategies that are easy to agree with. Ask yourself WHY people agree. Here’s an example… “You can’t be everywhere. Focus on one platform and be great there.” People love that advice. Those who are focusing on one platform now will agree. It doesn’t matter whether they’re having success with it or not yet. It validates their approach.

Platform 152
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Examples 123
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Elon Musk Says X Users Spreading Lies Won’t Get Paid For Those Tweets

Forbes Social Media

Users on X who spread information that’s later corrected by Community Notes won’t be paid for engagement on those tweets, according to Elon Musk.

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Threads Rolls Out New Updates, Including Improved Web Posting Options

Social Media Today

The Threads team continues to roll out new updates.

Team 206
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Budget Scheduling

Jon Loomer

Check it out, Meta is rolling out Budget Scheduling… When you set a daily budget in the ad set or while using Advantage Campaign Budget, you may see this option for Budget Scheduling: “You can now schedule budget increases in advance based on certain days or times when you anticipate higher sales opportunities, peak traffic or other promotional time periods.

Campaign 150
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing retur

ROI 121
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right?

Hashtag 119
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Instagram Adds Song Lyrics Display in Reels Clips

Social Media Today

Now, you can display song lyrics in your Reels clips.

Instagram 199
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Behavioral Targeting Ban in EU

Jon Loomer

We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. It sounds scary, and maybe there’s reason for concern. But it’s really tough to say for sure because it also feels like we aren’t getting all of the info.

Privacy 147
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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 119
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz

The Social Media Hat

Partnership Unpacked, Episode 45, with Greg Karelitz The post How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz appeared first on The Social Media Hat.

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Reddit Shares an Overview of the Key Events to Plan for in 2024 [Infographic]

Social Media Today

Some handy planning tips from the Reddit team.

Reddit 198
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Conditional Formatting is Back

Jon Loomer

Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good. When you create a custom ad report, either click Format on the right… …or click the triangle arrow for a specific column and select Format there. Conditional formatting allows you to assign colors or color scales to your column formatting based on your results.

Metrics 141
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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts.

Team 116
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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14 Social Media Calendar Tools for a More Organized 2024

Hootsuite

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right?) A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place.

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Meta Adds New Tools for Reels Creators, Including A/B Testing, Reach-Based Incentives and More

Social Media Today

A heap of new testing and insight options for Facebook Reels.

Tools 197
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Reminders Ads for Instagram Placements

Jon Loomer

There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. Click the Engagement Type dropdown menu and select “Reminders Set.” The performance goal will be “Maximize reminders set” and it cannot be changed. The only placements that will apply to Reminders are Instagram feed, Instagram profile feed, and Instagram Stories.

Instagram 139
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5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

Buffer Social

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018.

LinkedIn 114
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!