Sat.Apr 06, 2019 - Fri.Apr 12, 2019

Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

Does Organic or Paid Social Media Work Better for Small Businesses? By Kirsten Herhold. Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement.

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Updated in April, 2019. When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since.

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How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top Five: The news Facebook tributes tool

Sherrilynne Starkie

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to.

News 195

15 Ways to Fail at Social Media Marketing [Infographic]

Social Media Today

Building an effective social media presence is difficult, and there are some surefire ways you can turn people off. Check out this list

List 171

More Trending

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment.

Buy 137

How Small Businesses Are Using Social Media for Online Reputation Monitoring

agora pulse

How are small businesses monitoring their online reputations? By using a mix of digital and human resources to scour social media and Google search mostly. That fact is among the key findings from a recent report from Clutch.

Why is Digital Marketing so Important for Business in 2019? [Infographic]

Social Media Today

Why is digital marketing important for business? Check out this huge list of stats and data points

Data 170

Who sets the beat in the electronic music industry?

Audiense

The music industry generates an increasingly fruitful business, partly thanks to technology.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Brief is the new black: Why brands are tweeting just one or two words

Unmetric

Gone are the days where tweets with perfect grammar and full sentences were the ones that got all the attention. Nowadays, brands have jumped onto a new social media bandwagon: tweeting single words or even seemingly random words. We decided to dig deeper into these brand tweets to see what exactly they were doing. Were the words actually making sense? Did these tweets get them higher engagement? Here’s what we found.

Brands 106

How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

How Brands Can Connect with Gen Z through Social Media Marketing

Social Media Today

Gen Z is the next frontier for marketers, with new behaviors and traits to tap into, and new expectations to meet

When is it Time to Upgrade Your POS?

The Realtime Report

When is it Time to Upgrade Your POS? Most people believe that the products and services a business sells are what makes that business successful. Others will tell you that a company’s customer service will make or break a business.

System 108

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

This is How Much Instagram Influencers Really Cost

Later

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult.

Cost 102

?? The audience insights machine never rests

Audiense

Our ever efficient product and development team have been hard at work over the last few weeks to bring YOU an even better user experience and deeper insights.

Team 90

Social Media Statistics That Matter for Your Business in 2019 [Infographic]

Social Media Today

How significant a part of our daily lives has social media become? Check out these stats

Making Your Employees Feel Appreciated Is Good for Business

The Realtime Report

Making Your Employees Feel Appreciated Is Good for Business. By David Neagle. Some companies believe bringing in morning donuts, having a catered lunch or celebrating birthdays will make their employees feel appreciated.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

[Product Update] ?? The audience insights machine never rests

Audiense

Our ever efficient product and development team have been hard at work over the last few weeks to bring YOU an even better user experience and deeper insights.

5 Tools to Help Analyze and Improve Your Instagram Stories Performance

Social Media Today

Looking to maximize your Instagram Stories efforts? Check out these helpful analytics and data tools

Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Study Finds Advertisers Get a Boost from “Media Multitasking”.

Study 99

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Europe's Quest For Ethics In Artificial Intelligence

Forbes Social Media

A group of EU experts just published Ethics Guidelines for AI. The European Commission aims to make them a standard for Europe and the whole world. What will this mean for the future of the industry? And what impact will the guidelines have on global competition for digital technology

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.

UGC 83

Facebook Adds New Tools to Assist in Managing the Profiles of Deceased Users

Social Media Today

Facebook is adding new tools to help families and friends manage the accounts of deceased users and related notifications

How to Track Conversions from Social Media

Oktopost

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives.

Pioneers of Artificial Intelligence: Slovenia to Set Up International AI Research Centre with UNESCO

Forbes Social Media

Slovenia- one of the unsung pioneers and largest contributors to artificial intelligence (AI), has announced plans to set up Europe’s first international AI research centre with the help of UNESCO

The Key to Creating GIFs That Explode Your Content

Cortex

I’ll just get this out of the way quickly- according to the creator of the GIF, it’s pronounced with a soft g (like jiffy) not a hard g (like great). GIF Business Implementation of Content Intelligence

Pinterest is Now Up to 265 Million Users, Added 51 Million Within the Last Year

Social Media Today

Pinterest has released updated usage figures ahead of its IPO, showing solid, steady growth

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8 Unexpected Marketing Lessons from History’s Most Influential Leaders

Buffer Social

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.

BUNZ Pays Users For Their Personal Data - Google and Facebook Be Warned - This Is The Future

Forbes Social Media

Social media and digital platforms like Google and Facebook be warned. Bunz pays users for their personal data and attention with a cryptocurrency called BTZ. This is one of the first ripples of a much larger consumer wave that is coming

Data 100

How to Impress Your Clients with Proper Social Media Reports

Oktopost

Updated in April, 2019. As a marketing agency, you know your clients need results.