Sat.Apr 06, 2019 - Fri.Apr 12, 2019

Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

Does Organic or Paid Social Media Work Better for Small Businesses? By Kirsten Herhold. Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement.

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

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How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Firebelly Marketing Selected As A 2019 Shorty Awards Finalist

Firebelly

We are excited to announced that Firebelly Marketing has been selected as a Shorty Awards finalist in the Best in Restaurants category for our work with Noble Roman’s Craft Pizza & Pub. What are the Shorty Awards?

Top Five: The news Facebook tributes tool

Sherrilynne Starkie

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to.

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More Trending

Pinterest is Now Up to 265 Million Users, Added 51 Million Within the Last Year

Social Media Today

Pinterest has released updated usage figures ahead of its IPO, showing solid, steady growth

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How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment.

Buy 153

Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Advanced Social Media Marketing Tips to Help Boost Your Campaigns

Social Media Today

It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game

How Small Businesses Are Using Social Media for Online Reputation Monitoring

agora pulse

How are small businesses monitoring their online reputations? By using a mix of digital and human resources to scour social media and Google search mostly. That fact is among the key findings from a recent report from Clutch.

This is How Much Instagram Influencers Really Cost

Later

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult.

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Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

YouTube Continues to Explore New Ways to Take on TV

Social Media Today

Online providers are still trying to work out how to steal TV ad dollars away, with YouTube being the latest to test out a new approach

When is it Time to Upgrade Your POS?

The Realtime Report

When is it Time to Upgrade Your POS? Most people believe that the products and services a business sells are what makes that business successful. Others will tell you that a company’s customer service will make or break a business.

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Brief is the new black: Why brands are tweeting just one or two words

Unmetric

Gone are the days where tweets with perfect grammar and full sentences were the ones that got all the attention. Nowadays, brands have jumped onto a new social media bandwagon: tweeting single words or even seemingly random words. We decided to dig deeper into these brand tweets to see what exactly they were doing. Were the words actually making sense? Did these tweets get them higher engagement? Here’s what we found.

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Who sets the beat in the electronic music industry?

Audiense

The music industry generates an increasingly fruitful business, partly thanks to technology.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Adds New Tools to Assist in Managing the Profiles of Deceased Users

Social Media Today

Facebook is adding new tools to help families and friends manage the accounts of deceased users and related notifications

Making Your Employees Feel Appreciated Is Good for Business

The Realtime Report

Making Your Employees Feel Appreciated Is Good for Business. By David Neagle. Some companies believe bringing in morning donuts, having a catered lunch or celebrating birthdays will make their employees feel appreciated.

How to Track Conversions from Social Media

Oktopost

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives.

The Pros and Cons of Taking Social Media In-House

Likeable

Nearly 91 percent of U.S. businesses use social media marketing. There are so many components needed to build a successful social media campaign that it can be hard to determine where to start. Some companies hire a team of specialists who handle social media as a smaller part of their larger role.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Tools to Help Analyze and Improve Your Instagram Stories Performance

Social Media Today

Looking to maximize your Instagram Stories efforts? Check out these helpful analytics and data tools

Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Study Finds Advertisers Get a Boost from “Media Multitasking”.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content.

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Europe's Quest For Ethics In Artificial Intelligence

Forbes Social Media

A group of EU experts just published Ethics Guidelines for AI. The European Commission aims to make them a standard for Europe and the whole world. What will this mean for the future of the industry? And what impact will the guidelines have on global competition for digital technology

The 10 Best WordPress Plugins for Your Website in 2019

Social Media Today

If you're using a WordPress site, there's a range of helpful plugins that can help you optimize its performance

8 Unexpected Marketing Lessons from History’s Most Influential Leaders

Buffer Social

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways.

Pioneers of Artificial Intelligence: Slovenia to Set Up International AI Research Centre with UNESCO

Forbes Social Media

Slovenia- one of the unsung pioneers and largest contributors to artificial intelligence (AI), has announced plans to set up Europe’s first international AI research centre with the help of UNESCO

How Brands Can Connect with Gen Z through Social Media Marketing

Social Media Today

Gen Z is the next frontier for marketers, with new behaviors and traits to tap into, and new expectations to meet

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business.