Later
OCTOBER 9, 2018
October 10th is #WorldMentalHealthDay, which is a cause that is close to our hearts here at Later, because of you ! Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.
agora pulse
OCTOBER 9, 2018
Want to save time and improve customer experience? Using saved replies can help you do just that. A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. Or even worse– spammy. They don’t have to. If you use them well and make them a part of your communication strategy, saved replies can speed things up without sacrificing post quality.
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Audiense
OCTOBER 11, 2018
Social is part of all our lives and is key to the success of businesses. The data extracted from social networks and the insights derived from them should be vital in the decision-making processes of companies, resulting in a more customer-centric approach. PR has certainly been impacted by social data. If we look at the key performance metrics for a successful PR campaign, such as reach, brand awareness and share of voice which are directly influenced by social networks.
Dave Fleet
OCTOBER 10, 2018
This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer. As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time.
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Sherrilynne Starkie
OCTOBER 12, 2018
After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. 1.
Social Media Today
OCTOBER 9, 2018
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Dave Fleet
OCTOBER 10, 2018
This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer. As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time.
Meltwater
OCTOBER 7, 2018
While PR is experiencing a bit of a renaissance as the value of earned media and backlinks seems to be at the top of many brands’ list of digital marketing… Read More >>>.
Social Media Today
OCTOBER 12, 2018
In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.
agora pulse
OCTOBER 11, 2018
There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
OCTOBER 8, 2018
Google has officially announced the end of Google+, and the end of an era. Read more.
Meltwater
OCTOBER 11, 2018
In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>.
Social Media Today
OCTOBER 9, 2018
Social media offers leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes. In turn, this has the potential to help create organizational transparency and build trust.
Oktopost
OCTOBER 9, 2018
Being a social media manager can be overwhelming. In a few hours, you’re expected to write compelling messages, brief your designer on the right visual direction, as well as identify powerful hashtags for driving engagement. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […].
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Janet Fouts
OCTOBER 9, 2018
The older we are, the more we are likely to become a caregiver for family and friends or need care for ourselves. In fact, a survey of family caregivers from Caregiver Action and AARP tells us that 29% of the U.S. population provides care for a chronically ill, disabled, or aged family member or friend during any given year and spend an average of 20 hours per week providing care for their loved one).
Unmetric
OCTOBER 11, 2018
It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” Truth be told, we weren’t even sure if it was a compliment. To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. In this wide ranging discussion, Larry talks about how he helps CMOs talk the vernacular of the CFOs (dollars!
Social Media Today
OCTOBER 10, 2018
Pinterest is a conversion machine. Here are a few ways businesses can optimize their websites to promote shares on Pinterest and expose their brand to Pinterest's massive audience of buyers.
Amy Porterfield
OCTOBER 11, 2018
Today we’re going to talk about making money and actually being profitable in your business. Believe it or not, most entrepreneurs never really show a consistent profit in their business. The reason for this is because any extra money they have coming in ends up going back into the business. Reinvesting back in your business […]. The post #232: How to Track Your Financials Using ‘Profit First’ with Amber Dugger appeared first on Amy Porterfield | Online Marketing Expert.
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Meltwater
OCTOBER 11, 2018
From the conference’s opening remarks on the importance of ethics, diversity, and inclusion, PRSA ICON 2018 focused on one overarching theme: PR leadership. As Del Galloway, APR, Fellow PRSA, and… Read More >>>.
The Realtime Report
OCTOBER 12, 2018
Majority of Drivers Admit to Texting While Driving. DriversEd.com , the leading online driving school, released its 2018 Distracted Driving in America Report. An inaugural initiative, the report examines drivers’ behind-the-wheel behaviors, habits and decisions, providing insight into how Americans, while driving, engage in a number of activities, from texting to drinking to YouTube to Snapchat to marijuana and more.
Social Media Today
OCTOBER 11, 2018
If you aren't measuring the success of your marketing efforts, you aren't doing your job right. Here's what you need to know about digital marketing analytics.
Forbes Social Media
OCTOBER 11, 2018
The auto industry can be seen as fragmented and male-focused. Now a new model is disrupting the auto industry and changing the face of the blockchain.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Later
OCTOBER 12, 2018
New apps for Instagram Stories are popping up every day, which means stories are getting more and more creative, interactive, and engaging! . It makes sense; with 400 million daily active users, brands want to level-up their Instagram Stories to connect with their followers, drive traffic to their profile, and take back control of their reach. Luckily, it’s now easier than ever to create high-quality Instagram Stories content – you just need to step outside the Instagram app for some extr
Buffer Social
OCTOBER 9, 2018
Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. The problem is a large percentage of websites don’t really support visitors in helping them to find what they want.
Social Media Today
OCTOBER 9, 2018
While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communications.
Forbes Social Media
OCTOBER 8, 2018
Standing between a safe and privacy-first web and an Orwellian online dystopia is the empathy and ethics of those creating our digital world - what would happen if technical curriculums prioritized those two concepts with the same intensity they emphasize technical understanding?
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Discover just how easy it is to boost SEO with social media.
WebInKnow
OCTOBER 9, 2018
Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years.
The Realtime Report
OCTOBER 8, 2018
How Your New Self-Storage Facility Will Stand Above The Competition. The self-storage industry is a popular one and whether you have a facility already or you are in the market to open one, there are some amenities that you need to consider helping you stand out above your competition. While this industry is booming, there are many options out there for consumers and you want your local customer to choose you over someone else, so how can you do that?
Social Media Today
OCTOBER 9, 2018
This inflographic provides facts and examples to show you the benefits of live streaming as well as help you implement this into your social media strategy.
Forbes Social Media
OCTOBER 11, 2018
I spoke with Get Engaged founders Cameron Fordham, Ben Hiott and Alex Dermer about the vision behind their company and their secrets to staying ahead in an evolving global industry.
Sprout Social
OCTOBER 8, 2018
Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? It takes a mix of constant posting endurance, flexible strategy and tenacity to reach new heights in the fitness world. Let’s take a look at how five fitness brands are winning at social media.
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