June, 2022

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

article thumbnail

2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

A/B split tests are helpful for uncovering the most effective posts or ads in a scientific way. Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. This process allows you to test variables like targeting, optimization, and creative in a scientific way, showing variations to random groups without overlap.

article thumbnail

How Influencer Marketing Managers Can Stay Efficient in a Competitive Space

The Social Media Hat

From Processes & Tools, to Delivering ROI. The post How Influencer Marketing Managers Can Stay Efficient in a Competitive Space appeared first on The Social Media Hat.

article thumbnail

Google Expands Requirements for Ads Relating to Financial Products and Services

Social Media Today

The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.

Products 213
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Bringing wellness to the masses: Health brands shaking up the FMCG sector

Audiense

It’s a fast-moving world for fast-moving consumer goods, aka FMCG. If you work in the sector you probably know that FMCG is a hugely diverse and innovative industry, selling everything from milk and gum to candles and the hottest skincare serum. Essentially, if it’s sold quickly at a relatively low cost, you’ve got yourself an FMCG.

Brands 170
article thumbnail

Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. And how we’re seeing it at Ignite , it looks like it’s here to stay to the new normal — pandemic or post-pandemic.

Eventful 161

More Trending

article thumbnail

How Lead Filtering Can Improve the Quality of Meta Lead Ads

Jon Loomer

Meta announced several new features to improve Lead Ads back in May. One of those features is Lead Filtering, which can improve the quality of your leads. Not everyone has the feature yet, but I do. So, let’s walk through what Lead Filtering is and how you might use it. What is Lead Filtering? One of the biggest issues advertisers have with Meta Lead Ads is the quality of leads.

Questions 210
article thumbnail

How To Plan A Virtual Event Successfully

The Social Media Hat

Where to start with your virtual event plan so that you achieve your goals. The post How To Plan A Virtual Event Successfully appeared first on The Social Media Hat.

Eventful 214
article thumbnail

Twitter Announces the Re-Launch of its 'Chirp' Developer Conference

Social Media Today

The conference will bring together developers and members of Twitter's team to discuss the latest developments and answer technical queries.

article thumbnail

How to use audience insights to create a winning YouTube marketing strategy

Audiense

As one of the most visited sites on the internet , YouTube is incredibly popular among users. They spend an average of 50 minutes per day browsing videos, watching how-to guides, and catching up with their favorite online personalities.

YouTube 164
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

The Man Who Broke Capitalism

WebInKnow

David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.

article thumbnail

11 Ways to Boost Engagement with Twitter Polls

Hootsuite

No matter how many followers you have , encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. They’re super interactive, easy to create, and fun to take part in. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. And the more you know about your audience, the easier it is to determine what you should be doing for your brand.

article thumbnail

How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B 133
article thumbnail

How to Maintain Audience Engagement after a Successful Virtual Event

The Social Media Hat

Keep the buzz around your virtual event, and your brand, going! The post How to Maintain Audience Engagement after a Successful Virtual Event appeared first on The Social Media Hat.

Eventful 203
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Twitter Announces Coming Removal of Separate TweetDeck App for Mac

Social Media Today

Twitter's canceling the separate app in order to focus on the development of the new version of TweetDeck.

Tweetdeck 216
article thumbnail

Carousels: The One-Way Ticket to Higher Engagement?

Oktopost

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Episode Summary. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.

article thumbnail

How to Use Social Media to Build Connections and Grow Your Career

Buffer Social

Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded.

article thumbnail

How consumer insights helped a CBD ecommerce platform identify and engage micro-influencers

Audiense

Recommendations and endorsements from real people come off as more authentic and reliable.

Platform 148
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

How to make a TikTok: The beginner’s guide

Sprout Social

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok.

How To 130
article thumbnail

Maintain Mental Health While Planning Virtual Events

The Social Media Hat

Season 01 Episode 06 of the Virtual Event Strategist Podcast. The post Maintain Mental Health While Planning Virtual Events appeared first on The Social Media Hat.

Eventful 209
article thumbnail

Twitter Adds New Feed Sorting Options to Communities

Social Media Today

The option could help to improve Communities engagement, by highlighting the most relevant discussions for each user.

article thumbnail

Why Product Marketing Should Own Twitter

Oktopost

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Arguably, one of the most important traits of a product marketer is being a good listener. Makes sense.

Products 127
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

10 Best Social Media Scheduling Tools to Save Time in 2022

Hootsuite

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because the best social media scheduling tools can save you time, streamline your work, and help you grow your social media presence.

article thumbnail

What the Heck is the Metaverse? And Should You Care?

WebInKnow

The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “ cyberspace ” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s the metaverse.

Company 113
article thumbnail

How to edit TikTok videos: 20 tips for success

Sprout Social

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.

Video 127
article thumbnail

How Do You Determine Virtual Event ROI

The Social Media Hat

Season 01 Episode 08 of the Virtual Event Strategist Podcast. The post How Do You Determine Virtual Event ROI appeared first on The Social Media Hat.

ROI 206
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Instagram Expands Sensitive Content Control Options

Social Media Today

The new control options will provide more ways to avoid potentially harmful and/or offensive content in the app.

Content 207
article thumbnail

The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

Dr. Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from famous B2B marketing leaders? Catch all episodes here. Episode Summary. Being authentic has become the key to creating meaningful social media content and building a loyal audience.

article thumbnail

#471: 6 Tactical Strategies To Keep Your Evergreen Students Engaged From Start To Finish

Amy Porterfield

When your students fall off the horse, use these strategies to get them back on If you have an evergreen course, then this episode is for you, sweet friend, because I’m diving deep into an issue that most evergreen course creators face — and that’s losing the attention and engagement of your students. And even […]. The post #471: 6 Tactical Strategies To Keep Your Evergreen Students Engaged From Start To Finish appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

Elon Musk’s Twitter Deal Has Become A Multibillion-Dollar Game Of Chicken

Forbes Social Media

It doesn't matter whether the billionaire is actually right about bots on Twitter. He nonetheless probably has enough leverage now to force the company to renegotiate its sale price.

Twitter 102
article thumbnail

Why lifecycle marketing matters for your social team

Sprout Social

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration.

Team 113