March, 2018

Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data.

8 Social Media Marketing Hacks to Ensure Success in 2018

SocialFish

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. This is especially true for business organizations that want to open social media accounts today in an already crowded marketplace.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

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In Search of Hiring Excellence: Choosing the Best from the Best

Dave Fleet

Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on which to base our decisions. At the beginning of this year we set out to fill a senior role on our Digital team.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Guest Post by Laurel Kennedy. Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate.

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Everything You Need to Know About the New Instagram Algorithm

Jenn's Trends

There’s really only one way to say this: THERE IS NO NEW INSTAGRAM ALGORITHM Seriously. What happened in January 2018 was an update to the Facebook algorithm. In case you weren’t aware of this obviously true statement: Instagram and Facebook are NOT the same thing. Yes, Facebook owns Instagram.

More Trending

Social Media Content: Post Now, Schedule, or Queue?

agora pulse

Are there only two types of social media managers? You might imagine one type, the managers who post everything in the moment. They are always on, have their phone ready in their back pocket to whip out at any moment.

Improve Your Facebook Sales With These 10 Tips

Webbiquity SMM

Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network.

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Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

Interested in this topic? Join the Review Society to dig into it more. . The stars of the social media world are all corporate B2C brands: businesses like Airbnb and GoPro are killing it with user-generated content.

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Why Strong Writing Skills Matter More than Ever For Today’s PR Pro

Meltwater

Strong writing skills are more crucial than ever in public relations.Why?As As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Explaining Social Media Marketing To My Mom

Firebelly

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. Deep breath…serenity now…patience is a profound gesture of kindness. We started small.

Top Five: social networks push new shopping features

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: social networks push new shopping features. Listly by Sherrilynne Starkie. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Follow List. Embed List.

Facebook Responds: No More Partner Categories Targeting

Jon Loomer

The first shoe drops. In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rate

Rebekah Radice

Social media is one of the most powerful lead generation tools available today. Problem is, time and effort on social media doesn’t always translate into real leads.

5 of the Best University Social Feeds

Meltwater

It's no secret that social media has become younger generations' primary form of communication. From communicating with friends and family to keeping up with the latest news, social platforms serve… Read More >>>.

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Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

yMarketingMatters

Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. The information, text, phone number or image is cut off and does not look professional. On desktop, it looks ok, but on mobile, not.

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Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign, and a smart social media strategy promoted to great effect.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Two Strategies to Scale Your Facebook Ads

Jon Loomer

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. Scaling effectively doesn’t follow an easy-to-follow recipe.

17 Stellar Stats and Facts for Facebook Fans

Webbiquity SMM

Facebook is, for marketers of all types, the social network that can’t be ignored.

Are you free online?

SocialFish

It’s a question many of us wouldn’t hesitate to answer to. The rapid growth of the internet, as well as its proliferation across devices and throughout our lives, often gives way to the idea that the online world is largely a free one.

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How to Use Facebook’s New Placement Asset Customization Feature

agora pulse

Facebook is constantly improving the functionality of its Ads Manager to increase the effectiveness of the ad platform. After all, the more we marketers like what we see with our ads, the more we’ll keep advertising on Facebook!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Ins-And-Outs of LinkedIn Influence

Meltwater

LinkedIn has a reputation as a digital Rolodex, a.k.a. the place where you connect with coworkers or industry colleagues. If you were on the platform a decade ago, you might… Read More >>>.

Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. It provides the confidence (and credentials!) to promote a message, product or service by understanding who, when and how to connect – strategically and effectively. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional.

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Marketing for Business Owners: Reach Your Income Goals With Five SEO Rules

The Realtime Report

Marketing for Business Owners: Reach Your Income Goals With Five SEO Rules. Making money while sleeping is every business owner’s dream. But is it attainable?

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[Answered] How Do I Download My Facebook Data After The Cambridge Analytica Hack?

SocMed Sean

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. Some folks are threatening to quit Facebook completely, while other (myself included) are just working to remind people that on Facebook, we are the product.

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Buh bye Facebook “Explore Feed”

Janet Fouts

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Facebook Ad Bid Strategies: Lowest Cost and Target Cost

Jon Loomer

Advertisers often complain about cost stability and an inability to scale. There are Facebook ad bid strategies that may improve these results. Are you not getting the cost per event that you’d like? Are you having trouble maintaining a stable cost when raising your budget?

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Infographic: Taking the Pulse of PR and Social Media Jobs

Meltwater

We've always been fans of being informed and prepared, whether for your next media outreach initiative, competitive analysis, or potential brand crisis and, of course, we regularly cover the importance… Read More >>>.

The secret to creating magnetic, high-traffic blog content

Kikolani

It’s not easy to write a viral post on a blog. And competitors are continually complicating this task with their The post The secret to creating magnetic, high-traffic blog content appeared first on Kikolani.

Top Five: Google and women led businesses

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Google and women led businesses. Listly by Sherrilynne Starkie. This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Follow List. Embed List.

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How Do I See Who Is Following Me On Facebook – And Why You Shouldn’t Be Asking This Question

SocMed Sean

In light of the recent news about Facebook security hacks, there has been a lot of focus on how to ensure that your Facebook data isn’t compromised.