March, 2018

article thumbnail

In Search of Hiring Excellence: Choosing the Best from the Best

Dave Fleet

Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on which to base our decisions. At the beginning of this year we set out to fill a senior role on our Digital team.

Skills 290
article thumbnail

Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. Of course, this wasn’t exactly a data breach, because users have willingly agreed to allow Facebook to access and sell their data.

article thumbnail

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

article thumbnail

How Do I See Who Is Following Me On Facebook – And Why You Shouldn’t Be Asking This Question

SocMed Sean

In light of the recent news about Facebook security hacks, there has been a lot of focus on how to ensure that your Facebook data isn’t compromised. Some of the most frequent questions I hear from people concerned about their Facebook security, include: How do I find out what my Facebook privacy settings are? How can I “lock down” my Facebook to make it more secure?

Questions 213
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Everything You Need to Know About the New Instagram Algorithm

Jenn's Trends

There’s really only one way to say this: THERE IS NO NEW INSTAGRAM ALGORITHM Seriously. What happened in January 2018 was an update to the Facebook algorithm. In case you weren’t aware of this obviously true statement: Instagram and Facebook are NOT the same thing. Yes, Facebook owns Instagram. No, they don’t do the same […]. The post Everything You Need to Know About the New Instagram Algorithm appeared first on Jenn's Trends.

Instagram 197
article thumbnail

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Guest Post by Laurel Kennedy. Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops.

Badge 175

More Trending

article thumbnail

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Special Tricks. Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 1: Be specific when setting goals. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions.

article thumbnail

Improve Your Facebook Sales With These 10 Tips

Webbiquity SMM

Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook. Gather Those Early “Likes” The more “likes” your page has, the easier it will be to get sales.

Tips 189
article thumbnail

[Answered] How Do I Download My Facebook Data After The Cambridge Analytica Hack?

SocMed Sean

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. Some folks are threatening to quit Facebook completely, while other (myself included) are just working to remind people that on Facebook, we are the product. In exchange for a free social media platform where we can share photos, connecting with friends and family, and watch cute videos of pandas playing in the snow, we give up our personal behavior data as our payment.

Data 168
article thumbnail

Facebook Responds: No More Partner Categories Targeting

Jon Loomer

The first shoe drops. In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Let’s take a closer look at what Partner Categories are/were, what this means for advertisers, and why this is happening now… What Are/Were Partner Categories?

Facebook 168
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Facebook And Fallout From The 2016 Presidential Election

The Social Media Hat

In 2014, millions of Facebook user profiles were sold to Cambridge Analytica and used to help create detailed profiles on American voters. How did this happen, and what's next for Facebook?

Facebook 168
article thumbnail

Why Strong Writing Skills Matter More than Ever For Today’s PR Pro

Meltwater

Strong writing skills are more crucial than ever in public relations.Why?As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>.

Skills 167
article thumbnail

Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. It provides the confidence (and credentials!) to promote a message, product or service by understanding who, when and how to connect – strategically and effectively. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional.

Badge 191
article thumbnail

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. It’s what you tweet, post, pin, +1, Instagram and offer as a call to action.

Brands 167
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Explaining Social Media Marketing To My Mom

Firebelly

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. Deep breath…serenity now…patience is a profound gesture of kindness. We started small. I gave mom a general overview of “The Facebook,” its ability to deliver current events and relevant news stories, to be a resource, and to connect with friends far and wide.

article thumbnail

Two Strategies to Scale Your Facebook Ads

Jon Loomer

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. Scaling effectively doesn’t follow an easy-to-follow recipe. But if you’re someone who enjoys multivariate testing, monitoring campaigns closely, and moving potential customers along your sales funnel in creative ways, scaling will be very rewarding.

Strategy 167
article thumbnail

Want To Use Instagram for Business? Buy This Book!

The Social Media Hat

If you’re interested in seeing real value from Instagram for your business, pick up a copy of Jenn Herman’s book, Instagram for Business for dummies, today!

Instagram 168
article thumbnail

Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

yMarketingMatters

Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. The information, text, phone number or image is cut off and does not look professional. On desktop, it looks ok, but on mobile, not. Did you know: 95.1% of active users access Facebook via smartphone!

Mobile 133
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Top Five: social networks push new shopping features

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: social networks push new shopping features. Listly by Sherrilynne Starkie. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Follow List. Embed List. 1. LinkedIn now lets you ask for a referral.

article thumbnail

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience.

Feed 165
article thumbnail

5 of the Best University Social Feeds

Meltwater

It's no secret that social media has become younger generations' primary form of communication. From communicating with friends and family to keeping up with the latest news, social platforms serve… Read More >>>.

Feed 151
article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 149
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Does Your Social Media Content Serve Your Whole Audience?

Jenn's Trends

Sometimes things happen in weird ways. I think we can all agree with that! So, let me tell you a little story… A while ago, I wrote a post about effective social media captions. I preach this repeatedly to almost anyone that will listen. Especially on Instagram, but on any platform, I believe the caption […]. The post Does Your Social Media Content Serve Your Whole Audience?

article thumbnail

The secret to creating magnetic, high-traffic blog content

Kikolani

It’s not easy to write a viral post on a blog. And competitors are continually complicating this task with their The post The secret to creating magnetic, high-traffic blog content appeared first on Kikolani.

Content 141
article thumbnail

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills.

Campaign 170
article thumbnail

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rate

Rebekah Radice

Social media is one of the most powerful lead generation tools available today. Problem is, time and effort on social media doesn’t always translate into real leads. But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. If you’ve been using the same strategies and frustrated that your social media content isn’t converting, listen in to the latest episode of the

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

The Ins-And-Outs of LinkedIn Influence

Meltwater

LinkedIn has a reputation as a digital Rolodex, a.k.a. the place where you connect with coworkers or industry colleagues. If you were on the platform a decade ago, you might… Read More >>>.

LinkedIn 141
article thumbnail

Buh bye Facebook “Explore Feed”

Janet Fouts

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. It wasn’t a popular move, to say the least, publishers and brands were screaming about lower organic engagement rates.

Feed 117
article thumbnail

Key Takeaways from MarkeTech 2018

Jenn's Trends

While I genuinely love to speak at various social media conferences, I also love to geek out as an attendee. I love to learn from others and garner as much knowledge as possible on topics I’m not super familiar with. Plus, I take copious notes on everything so that I can recap it all in […]. The post Key Takeaways from MarkeTech 2018 appeared first on Jenn's Trends.

article thumbnail

Solve for “X” but, take your brand to why

Kikolani

Standing out in today’s digital space means making a real connection with your audience, allowing them to fall in branded The post Solve for “X” but, take your brand to why appeared first on Kikolani.

Brands 137
article thumbnail

Top Five: Google and women led businesses

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 2. views. Top Five: Google and women led businesses. Listly by Sherrilynne Starkie. This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Follow List. Embed List. 1. Facebook tops YouTube for branded video. Mar 09, 2018. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology comp

Google 123