August, 2017

Working with Empathy

Janet Fouts

While it’s general policy to train your team in the technical elements of their job, you may be leaving out a crucial component; empathy. You probably already know empathy is not something that comes naturally to everyone, yet this skill is essential to a modern, conscious business.

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Nonprofit Technology Conference Session Hot Picks! #18NTC

SocialFish

Are you going to the 2018 Nonprofit Technology Conference (#18ntc)? You may have heard that session voting is open. Here’s a quick roundup of some great sessions – please vote for these if you love them as much as I do! How did I choose them, you ask?

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Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

A Day in the Life of a Social Media Manager: How to Spend Time on Social Media in 2017

Buffer Social

One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? . Up until recently, I hadn’t really thought about it much.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Steps for Finding Work/Life Balance While You’re Trying to Save the World

SocialFish

By Meico Marquette Whitlock. ——-. You’re deeply committed to your organization and doing whatever it takes to make life just a little bit easier for your members and the community you serve.

Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you differentiate yourself from others in your practice area. What Is Content?

The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great! One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?

8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Dos and Don’ts of Influencer Marketing

Simply Measured

1024 512 Influencer marketing is becoming more and more popular by the day. The main reason behind this is that it strengthens the reach of companies while increasing brand awareness. Influencer marketing allows companies, big or small, to reach a highly relevant audience. Influencer marketing is now almost a household term for online marketers. However, most of them do not really know how to fully take advantage of this trend.

Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

The Social Media Hat

In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that

Culture Eats Association Innovation for Breakfast Too

SocialFish

I’m speaking at.orgCommunity’s “ Solutions Day ” in just a few weeks in Chicago, and I’ll be sharing some exclusive data around this innovation question and how associations are showing up in the data (and dealing with it in real life). You won’t want to miss it! Register here.

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Inman Connect San Francisco 2017 Top Take-Aways #ICSF

Katie Lance

Inman Connect San Francisco is always an incredible week for me. It’s a family reunion to reconnect with some of my dearest friends, it’s a place to meet. Love my annual #ICSF family reunion!

A World Gone Social

Learn how companies must adapt to survive.

A Day in the Life of a Social Media Manager: How to Spend Time on Social Media in 2017

Buffer Social

One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? . Up until recently, I hadn’t really thought about it much.

The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. And you want more clickthroughs. Because who doesn’t, am I right!?

Do You Speak Fluent Content Marketing?

Simply Measured

2560 1280 Buzzwords rule in marketing. From “gamification” to “emojification,” via the path of “thought leadership,” many marketers are locked in a competition to come up with the newest, most clickable word.

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Tips to Improve Your Business Online Presence with Social Media

Social Media Marketing

We all are well aware of the power of Social Media. In business, media is crucial for increasing the brand awareness; collect the information and suggestion about the products and services. It can help to promote right things at the right time.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Solutions Day 2017 – It’s All Here!

SocialFish

Digital business isn’t a sideline anymore.

Facebook Messenger Ads: A Guide

Jon Loomer

Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with customers and potential customers. However, advertisers are often confused about how to use these features.

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.

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10 Reasons Your Organization Needs an Internal Newsletter

Meltwater

Most communications pros are focused on getting the word out, not in. But, as we've… Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Create a Budget for Social Media Marketing

Simply Measured

2560 1340 With its ease of use and access to billions of active users, it’s no surprise that social media has become a powerful marketing venue. Businesses and marketers are spending more than ever on social media marketing , but that’s no guarantee of success. Don’t risk throwing money away. Spend wisely by creating a comprehensive social media marketing budget to ensure that you’re getting value out of every dollar. Here’s what you need to know to get started.

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The Modern Salesperson and the 6 Must-Have Sales Skills

Koka Sexton

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, The post The Modern Salesperson and the 6 Must-Have Sales Skills appeared first on Koka Sexton. Content Marketing Linkedin tips Social Selling Strategies

Hot Association Jobs – Week of August 9

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

How to Use Twitter for Business and Marketing

Social Media Marketing

Does Twitter still work? Would it be a good idea for us to put time into it? These are probably the most well-known inquiries we've run over on the Internet about the Twitter. With more than 200 million users and 1.6

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Buffer Social

As a social media manager , it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut.

Hating on Social Media – #NOTOK

Janet Fouts

Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. What I have read and heard the last few days sickens me, and I agree with many that it is important,–no, vital–that we stand up and say in a clear voice, “Hate is not OK!”

10 Questions to Answer Before Building Your Social Marketing Strategy

Simply Measured

2560 1280 Whether you are a marketing expert or taking your first steps in your social marketing journey, you’re probably running into some hurdles. A carefully planned social media strategy will help you achieve your goals, and also learn invaluable lessons that inform future marketing efforts. Introduction to Full-Funnel Social Analytics Download.

5 Tips to Keep Your Sales Prospects from Suddenly Going Dark

Koka Sexton

In sales, it is important to remember not to count your chickens before your eggs hatch. Or, in other words, The post 5 Tips to Keep Your Sales Prospects from Suddenly Going Dark appeared first on Koka Sexton. Blog Social Selling Strategies sales_tips selling_tips social selling

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.