September, 2017

Permission to Be Human

Waxing UnLyrical

Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

Peer-to-Peer World Virtual Conference 9.27.17

SocialFish

After the popular online events in 2016, five companies that serve the nonprofit sector are coming together to offer a third edition of It’s a Peer-to-Peer World: Virtual Conference on September 27, 2017. Nonprofits can register for any or all of the five complimentary sessions at [link].

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When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media?

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

Brands 171

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What (and When) to Post on Facebook

agora pulse

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. You need to engage your fans, grow new ones, generate leads, increase web traffic , and manage your online customer service. All this involves posting the right content at the right times.

More Trending

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.

Making a Case for More PR Budget

Meltwater

You’ve just finished up a PR campaign that was a success. The client was happy.… … Read More.

How to Use LinkedIn for Lead Generation

Webbiquity SMM

Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. What do these numbers mean for you?

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

LinkedIn has more potential than most people realize. Whether it is their publishing platform , its ability to build your influence , or most commonly, to make connections , LinkedIn is the leader in business social media. Another way to reach your business goals through LinkedIn is Lead Ads.

Facebook Conversion Optimization: Standard and Extended

Jon Loomer

You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works.

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati.

Data 174

How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

Brands 169

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Lights, Camera, Facebook: Tips for Facebook Cover Videos

Harp Interactive

Leave cover photos in the stone age and embrace the future of Facebook: cover videos. Follow our Facebook cover video tips to ensure yours is a hit. The post Lights, Camera, Facebook: Tips for Facebook Cover Videos appeared first on Harp Interactive Blog. Social Media Marketing Video Marketing

Video 228

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions.

Brands 168

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance.

How to Edit Facebook Link Previews

Jon Loomer

Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed.

How To 159

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

People Forgive (and it’s Wonderful)

Waxing UnLyrical

More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” ” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!”

Groups 158

How Millennials (And Others) Use Social Media For Brand Accountability

Meltwater

Brand accountability is a growing trend with how consumers are using social media today.This means… Read More.

Trends 167

Get Ahead of the Holidays with Your Social Media Strategy

Ignite Social Media

I just saw a meme that said there are 15 Fridays until Christmas. Crazy, right? That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. This post will walk you through things to consider as you get to planning.

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Build Good Facebook Retargeting Audiences on the Cheap

agora pulse

The cheapest way to generate leads and sales for your business using Facebook advertising is to use Facebook retargeting audiences to reignite your warm audiences to get them to opt-in for what you have to offer or purchase from your business.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird.

Facebook Ads: How to Create Offline Event Custom Audiences

Jon Loomer

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences.

Creating a Mutually-beneficial Relationship Between PR and Content Marketing

Meltwater

Content Marketing Institute (CMI) defines content marketing as “a strategic marketing approach focused on creating… Read More.

3 Ways To Avoid Wasted Work Time and Increase Efficiency

The Realtime Report

3 Ways To Avoid Wasted Work Time and Increase Efficiency. Wasted work time is an expensive epidemic. The average working professional wastes 56 minutes a day using their smartphone for non-work tasks, and another 42 minutes a day on personal tasks.