September, 2017

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Lights, Camera, Facebook: Tips for Facebook Cover Videos

Harp Interactive

Leave cover photos in the stone age and embrace the future of Facebook: cover videos. Follow our Facebook cover video tips to ensure yours is a hit. The post Lights, Camera, Facebook: Tips for Facebook Cover Videos appeared first on Harp Interactive Blog.

Video 189
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#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning.

Strategy 209
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How to Use LinkedIn for Lead Generation

Webbiquity SMM

Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones.

LinkedIn 185
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When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media? The best policy is to respond to every comment that comes through. Sometimes all it takes to diffuse a situation on social media is to show you value this person’s opinion.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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This Lab Is Running Tests On Your Social Media And You Won’t Believe The Results

The Social Media Hat

With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When was the last time you handed your credit card to a logo?

Strategy 167

More Trending

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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. We were proud to feature the following special guests: Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors; Barbara Bassi , a PR measurement consultant at BBConsulting, AMEC Board Member, and AMEC European Chapter Chair; Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship a

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Facebook Ads Manager and Power Editor Combine Into One Tool

Jon Loomer

Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because Power Editor is overwhelming, don’t worry.

Tools 166
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The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

LinkedIn has more potential than most people realize. Whether it is their publishing platform , its ability to build your influence , or most commonly, to make connections , LinkedIn is the leader in business social media. Another way to reach your business goals through LinkedIn is Lead Ads. What Are LinkedIn Lead Ads? Whenever you collect email addresses in order to build your marketing funnel, you are faced with possible places that you can lose that lead.

LinkedIn 150
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16 Tried-and-True Ways to Grow & Engage Your Instagram Following

The Social Media Hat

In this article, we will help you grow your business on Instagram by giving you the tools you need to get more followers, boost engagement, and most importantly, turn followers into sales.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebo

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3 Simple Ways to Protect Your Content on Social Media

Convince & Convert

Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Think of that time you were in a brainstorming meeting, and your coworker spouted off an idea you shared with him in confidence, as if it were his own.

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Why Social Media Really Matters

Jenn's Trends

One of my biggest commitments with this blog is to always answer your questions. And sometimes I forget how even the simplest questions need to be answered. I spend so much time focusing on the how and why of various social media topics, that I often neglect the most basic of questions. One of those […]. The post Why Social Media Really Matters appeared first on Jenn's Trends.

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Facebook Conversion Optimization: Standard and Extended

Jon Loomer

You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. One of the many benefits of Facebook advertising is the ability to optimize for a particular action.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

Brands 165
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3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine

The Social Media Hat

Ever wondered how other sites are able to attract email subscribers and generate leads by offering content downloads? Here are the steps you can follow.

Sites 167
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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in a room and create, ideate, and develop your brand for the next year to 10 years.

Brands 164
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Get Ahead of the Holidays with Your Social Media Strategy

Ignite Social Media

I just saw a meme that said there are 15 Fridays until Christmas. Crazy, right? That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. This post will walk you through things to consider as you get to planning. Prioritize Your Holiday Focus & Messaging. Depending on your brand and your objectives, you should prioritize the upcoming holidays.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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3 Ways To Avoid Wasted Work Time and Increase Efficiency

The Realtime Report

3 Ways To Avoid Wasted Work Time and Increase Efficiency. Wasted work time is an expensive epidemic. The average working professional wastes 56 minutes a day using their smartphone for non-work tasks, and another 42 minutes a day on personal tasks. Altogether, this adds up to the average worker wasting over eight hours a week, costing their employees a full day of pay for nonproductive activity.

Meeting 130
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How to Edit Facebook Link Previews

Jon Loomer

Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else. Now, if you click that “x” at the top right of the image, it removes the preview entirely with no ability to replace the image.

Facebook 155
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Is Your e-Course Just an Online Bookstore?

Kikolani

This post examines the low completion rates for students taking an e-course. It also offers ideas and suggestions to shift your mindset for creating interactivity and for setting up “student outcomes” as a key objective to e-course success. After years of research, testing learning experiences, and participating in online learning, I’m finally following a path to bootstrapping success in the eLearning arena.

Course 134
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Using Facebook Tracking Pixels to Maximize Your Ads

The Social Media Hat

Facebook Pixels are an essential element to successful Facebook advertising, and overall marketing. Learn why, and how to set them up.

Facebook 167
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business?

Content 164
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Creating a Mutually-beneficial Relationship Between PR and Content Marketing

Meltwater

Content Marketing Institute (CMI) defines content marketing as “a strategic marketing approach focused on creating… Read More.

Content 152
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How to Build Good Facebook Retargeting Audiences on the Cheap

agora pulse

The cheapest way to generate leads and sales for your business using Facebook advertising is to use Facebook retargeting audiences to reignite your warm audiences to get them to opt-in for what you have to offer or purchase from your business. This is great if you have thousands of new people performing these actions on a regular basis. But, if these things aren’t happening very often for your business, then chances are your Facebook retargeting audiences aren’t going to be very big and yo

Facebook 130
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Facebook Ads: How to Create Offline Event Custom Audiences

Jon Loomer

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads.

Eventful 155
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The 12 Best Social Pros Podcast Episodes of All Time

Convince & Convert

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. 12.

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5 Outstanding Landing Page Benefits To Make Your Business Happy

The Social Media Hat

Learn not only why you should be using landing page, but how to set up landing pages to dramatically drive your business growth.

How To 168
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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website.

Content 162
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How Millennials (And Others) Use Social Media For Brand Accountability

Meltwater

Brand accountability is a growing trend with how consumers are using social media today.This means… Read More.

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Top 8 Reasons for Running Facebook Video Ads

agora pulse

Video is getting priority placement in the Facebook newsfeed these days. If done well, videos posted natively to Facebook can generate a lot of engagement, drive traffic to your website, and generate sales, making video a must inclusion in your Facebook marketing strategy. But if you are only relying on organic methods for getting your video content seen by your ideal customers, then you are missing out!

Video 128