September, 2017

Permission to Be Human

Waxing UnLyrical

Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

[Cool Infographic Friday] Everything You Need to Know about Social Entrepreneurship

SocialFish

Via Villanova. Photo by Becca Tapert on Unsplash. Cool Infographic Friday

Trending Sources

When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media?

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

Brands 171

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What (and When) to Post on Facebook

agora pulse

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. You need to engage your fans, grow new ones, generate leads, increase web traffic , and manage your online customer service. All this involves posting the right content at the right times.

How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

Brands 169

More Trending

Facebook Ads Manager and Power Editor Combine Into One Tool

Jon Loomer

Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry.

Tools 168

Peer-to-Peer World Virtual Conference 9.27.17

SocialFish

After the popular online events in 2016, five companies that serve the nonprofit sector are coming together to offer a third edition of It’s a Peer-to-Peer World: Virtual Conference on September 27, 2017. Nonprofits can register for any or all of the five complimentary sessions at [link].

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.”

How to Build Good Facebook Retargeting Audiences on the Cheap

agora pulse

The cheapest way to generate leads and sales for your business using Facebook advertising is to use Facebook retargeting audiences to reignite your warm audiences to get them to opt-in for what you have to offer or purchase from your business.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Millennials (And Others) Use Social Media For Brand Accountability

Meltwater

Brand accountability is a growing trend with how consumers are using social media today.This means… Read More.

Trends 167

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati.

How to Recover From a Social Media Disaster

Rebekah Radice

We’ve all seen it happen. Social media mistakes that end in disaster. Whether it’s an ill-timed post, poorly thought out joke, or a badly planned marketing campaign, crisis can strike anytime and anywhere.

Lights, Camera, Facebook: Tips for Facebook Cover Videos

Harp Interactive

Leave cover photos in the stone age and embrace the future of Facebook: cover videos. Follow our Facebook cover video tips to ensure yours is a hit. The post Lights, Camera, Facebook: Tips for Facebook Cover Videos appeared first on Harp Interactive Blog. Social Media Marketing Video Marketing

Video 228

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions.

Brands 162

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance.

Making a Case for More PR Budget

Meltwater

You’ve just finished up a PR campaign that was a success. The client was happy.… … Read More.

People Forgive (and it’s Wonderful)

Waxing UnLyrical

More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” ” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Develop Your Social Media Brand Strategy

Rebekah Radice

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later.

Brands 160

Facebook Conversion Optimization: Standard and Extended

Jon Loomer

You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works.

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals?

How to Shop for the Right Social Media Agency

agora pulse

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. .

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Step Process to Amazing Infographic Design

Meltwater

By now, most of us are familiar with the term “infographic.” ” You have seen them… Read More.

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird.

Why Most Businesses Get Branding Wrong (And How to Fix It)

Rebekah Radice

Whether you like it or not, you’re being judged every day. Judged by how you present yourself and your brand. By what you say, and even what you don’t say. All it takes is one mistake to destroy your positive momentum. Want to disaster-proof your business? You need to nail your branding. Yes, YOU!

Brands 160

How to Use LinkedIn for Lead Generation

Webbiquity SMM

Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. What do these numbers mean for you?

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Do you ever feel like you are spinning your wheels on the social web? Feel like you try to build a plan but something is just not working? Are you getting caught up in an endless web of randomness? Random acts of marketing? Random acts of Facebook? Random acts of live video?

Top 8 Reasons for Running Facebook Video Ads

agora pulse

Video is getting priority placement in the Facebook newsfeed these days. If done well, videos posted natively to Facebook can generate a lot of engagement, drive traffic to your website, and generate sales, making video a must inclusion in your Facebook marketing strategy.

Video 165

The Changing Landscape of PR and How Companies Can Capitalize

Meltwater

The days of single-focus PR are gone, and Jerry Maguire-esque “Show me the money” slogans… Read More.

How to Edit Facebook Link Previews

Jon Loomer

Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed.

How To 145

How to Measure the Impact of Social Media on Your Business

Rebekah Radice

Do you struggle to measure the impact social media has on your business? Not sure what, how, or where to track important social media data?

Three Secrets to Creating More Sharable Content

Webbiquity SMM

Guest post by Andy Beohar. Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly.