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JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. Im Jay Baer.

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SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

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Social Media Statistics Strategy Research 160

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MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. social media is not to blame. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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MAY 4, 2010

Long and expensive consulting engagements often missed their mark. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. This was essentially the subject of my first book. With Enterprise 2.0,

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FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Just a thought.

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Social Media Marketing Social CRM Consultant 128

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JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

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FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening? Im Jay Baer.

Compete 116

Compete Conference Organization Social CRM 116

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AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful. Allowing for and creating communities.

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Social Media Strategy Tourism Social CRM 142

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MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Im Jay Baer.

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Social Media Case Study Strategy Study 126

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MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. JeffBullas.com How to measure social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Metrics Strategy How To Tourism 132

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FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. Im Jay Baer.

Social Media 118

Social Media Strategy Social CRM Company 118

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JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

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Social Media Strategy Influencer Social CRM 149

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MAY 27, 2010

Now that’s engagement that goes WAAAAY past just clicking the “like&# button. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. I’m bummed I missed that one.

Consultant 123

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JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. As Jay preaches, social media is not about collecting names, it is about activating your fans. If you have a Facebook page, know who is responsible for engagement. Clarke Organize your social media mgmt.

Social Media 141

Social Media Consultant Strategy Organization 141

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JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. I think instead what the mantra should be is 'integrated strategies work, and social media can add another important dimension to those strategies.' At present we're seeing people dabble without a strong PR / Communications strategy behind them.

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Social Media B2B Company Consultant 132

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APRIL 13, 2010

People who have educated, inspired, engaged, supported us. link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. All of us have influences.

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Social Media Strategy Influencer Education 113

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APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Anyway, thanks for the post. Im Jay Baer.

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Social Media Content Analysis Sports 120

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MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 122

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SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all.

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Social Media Strategy Consultant Web 2.0 151

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AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 161

Questions Social Media Consultant Education 161

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MAY 11, 2010

I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Is there no place for old-fashioned “selling&# using social media? an audience.

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FAQ Content Consultant Social Media 139

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MARCH 23, 2010

A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 120

Social Media Strategy Consultant RSS 120

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SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

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MySpace Facebook Social CRM Consultant 137

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APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Smart, optimized content. Smart, optimized content. Im Jay Baer.

Content 125

Content Marketing Consultant Social Media 125

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SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

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SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Kipp Bodnar´s last blog.

Social Media 149

Social Media B2B Strategy Consultant 149

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SEPTEMBER 21, 2010

In #23 for example – which is about building a dynamic Facebook fan page – if that headline was “Ways to Make Your Facebook Page More Engaging&# would it have made this list? I’ve been having some challenges with Disqus lately. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23.

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Social Media Strategy Social CRM Consultant 142

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APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

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Social Media Consultant Health Care Questions 129

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FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Case Study Strategy Study 117

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MARCH 18, 2010

People don’t experimentally engage with brands in social media, they engage with the brands they already support. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Isn’t our Facebook page just a post-modern email newsletter?

Social Media 119

Social Media Strategy Consultant Publishing 119

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JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Strategy Influencer Case Study 129

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MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. link] [link] cindychin RT @Sheamus Are You Taking Social Media Shortcuts?

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Social Media Strategy YouTube LinkedIn 135

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AUGUST 31, 2010

Individuals not leaving a comment to engage in a conversation, but simply to promote their own links or to chest-thump. Even in cool arenas like the #blogchat that takes place on Twitter every Sunday night, it feels more like everyone screaming a thought at once than a conversation that can be followed and engaged with. SO superficial.

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Conversation Social Media Social CRM Consultant 116

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SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6. Total oversight on my part.

Social Media 157

Social Media Radian6 Strategy SM2 157

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SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Strategy Analysis Reputation 120