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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Was this a good move for the brand? A Lidl bit naive.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

  The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself.   A great way to do this is to send out invites or special discount codes to certain segments of your audience. Astoundingly, it worked.

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How to Sell on Instagram: Your Step-by-Step Guide

agora pulse

Use hashtags for visibility and conversion. When you are selling products, using the right hashtag s become even more important if you want to convert your posts into sales. Make a list of: Hashtags related directly to your brand. Product-specific hashtags. Shopping related hashtags (#shoppable is a great one!).

Instagram 179
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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. These giveaways can range from free, exclusive products to discounted services.

Examples 127
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? Engagement: How many likes and comments does your competitor’s content get.

Analysis 106
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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

By offering a limited-time discount or exclusive access to sale items, customers will feel compelled to take advantage of your Black Friday deals before they disappear. Who doesn’t love receiving discounts and deals in their inbox every day? Use hashtags to reach new audiences. Email marketing campaign.

Strategy 101
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. This enables you to develop successful short-term strategies like relevant discounts and incentives to take advantage of what’s trending. What is conversational analytics?