Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. We focused on this almost entirely.

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Marketing Syndication Adwords News 367

Ignite Social Media

FEBRUARY 6, 2019

Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media. LaCroix: Can you say UGC?! Give us a call!

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Social Media Brands UGC Sports 128

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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SocMed Sean

AUGUST 12, 2016

Another strange one is the fact that Facebook loves to show you the “Top Stories” that it thinks are important in your life and while that works for some, there are those of us who prefer to see our feeds in chronological order. So just bookmark the URL or add it to your Favorites and you can assess Facebook b Success!

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Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. What is social media engagement? What is social media engagement?

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Engagement Social Media How To Metrics 144

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Video Social Media How To Trends 127

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.

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Sprout Social

AUGUST 16, 2022

For years, social media has been dominated by aesthetic. Facebook feeds went from stream of consciousness to uplifting updates. But social media trends shift constantly. BeReal is a social media platform built around spontaneity. How much staying power does this definition of “reality” have?

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Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 109

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

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Social Media Strategy Content How To 126

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It occurs to me my definition of content often differs from their definition of content.

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SocMed Sean

JANUARY 8, 2012

The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. In case you missed them, here are links to all my 2011 social media comics in one post. In case you were wondering, my favorite comic that I created this year was The Social Media Kneejerk.

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Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. And it has definitely changed. In some places, Facebook’s audience has shrunk.

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Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

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Template Templates Social Media Social Networking 167

agora pulse

APRIL 1, 2020

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

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Social Media Social Media Management How To Course 129

Mindjumpers

DECEMBER 21, 2011

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. It can also entail longer time and more resources by brands on Facebook.

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Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

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Social Media Privacy YouTube Instagram 145

agora pulse

JUNE 29, 2020

That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least.

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Social Media Engagement How To Groups 104

Sherrilynne Starkie

DECEMBER 20, 2020

How Canadians use Social Media. Canadians love social media, especially in Ottawa. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. An Integrated Digital Media and Marketing Framework. Paid Owned Shared Earned Media Framework[/caption].

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Marketing Syndication Adwords News 195

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Using Open Graph Tags on Facebook.

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Social Media Hashtag Travel Tourism 166

yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook Top U.S. What’s your URL?

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Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. This is the platform that revealed the potential of what social media platforms are truly capable of. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. As per social media statistics , more than 2.8

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Waxing UnLyrical

DECEMBER 5, 2014

That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. I have, however, expanded the definition of the word to any social post that makes you want to barf, regardless of whether it’s sunshiny or not. Robert Udowitz.

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Facebook Consultant Feed Feedly 278

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Put together a professional profile.

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Journal Social Media How To Hashtag 120

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

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agora pulse

FEBRUARY 5, 2018

It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement.

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Facebook News Feed Feedly 136

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Facebook algorithm.

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Kikolani

SEPTEMBER 24, 2011

By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this!

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Feed Feedly Privacy News 168

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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Social Media Apparel Fashion Instagram 99

Buffer Social

AUGUST 8, 2019

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. They’re removing one of the most recognizable elements of social proof that’s ever existed. For I believe social media has already shifted away from the Like as the primary social currency.

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Social Media Metrics Instagram Feed 102

agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?

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Buffer Social

AUGUST 30, 2023

On social media, fostering community means getting the people who are connected to you connecting to each other. “I think the important thing that distinguishes fans [or audience] and actual community, as most social scientists will see it, is the mutual sharing amongst themselves,” says Adrian.

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Communities Social Media Community building Groups 78

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

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Convince & Convert

OCTOBER 30, 2014

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. And, finally, Facebook. Link Posts. .

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Social Media Content How To Hashtag 168

SocMed Sean

JUNE 22, 2018

Is there a way that I can block a person from sharing things on Facebook, without unfriending or blocking them? Facebook provides you with a pretty broad range of tools that can help you determine who can see, and therefore, share your posts. In fact, I employ this practice on my personal Facebook account. I hope you can help.

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agora pulse

JULY 24, 2020

If you want to go live on Facebook, this is your quick guide to getting everything squared away before you broadcast, creating true engagement with your live viewers, and scheduling your Facebook live video for future awesomeness. . Facebook Live can be an amazing way of connecting with your audience. What do you need to do?

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Facebook How To Tips Software 174

Convince & Convert

MARCH 21, 2017

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Run a Photo Contest.

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Social Media UGC Organization Strategy 144