Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

JANUARY 10, 2024

Categorize customer and complaint types Generally, disgruntled customers and their complaints fall into specific categories. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging. Role-playing exercises allow staff members to practice handling different types of complaints.

Reputation 101

Reputation System Brands Knowledge Base 101

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Without it, you’re essentially measuring data in a silo. That’s great news, right?

Analysis 138

Analysis Strategy Sentiment Comparison 138

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 125

Review Brands How To Analysis 125

Sprout Social

JANUARY 24, 2024

Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 98

Influencer Brands Collaboration Authentication 98

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you start collecting this valuable data, you can use it to look for trends and insights. Social media monitoring is about gathering information—collecting all the data and details you can.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. Because this type of virality is fast-paced and unpredictable, many crypto investors rely on social networks to keep tabs on up-and-coming tokens.

Questions 115

Questions Sentiment Meme Trends 115

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Keyhole is a Mention alternative offering end-to-end social media management packages.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms.

Industry 52

Industry News Google Brands 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. Image Source Analytics from Keynote’s social listening feature is vital in this quest. But more than that, the data gives you a map for your next Twitter campaign.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Finally, add in your brand information.

Survey 90

Survey Brands Sentiment Template 90

Oktopost

SEPTEMBER 2, 2020

Are you factoring their social interactions into your customer experience strategies? Even better – do you use social data to improve how your organization market, sell and support your products and services? Enrich Lead and Customer Data. Report on How Social Impacts Open Opportunities.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

FEBRUARY 16, 2024

Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. It’s up to you to decide.

Analysis 52

Analysis YouTube Tools Strategy 52

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350

Analytics Social Media Trendrr Digg 350

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. View visual data and insights on any topic. Stay on top of trends.

Influencer 110

Influencer Tools Marketing Software 110

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Unmetric

AUGUST 19, 2019

This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business. What can a social media monitoring tool do? A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. Table of Contents What is a brand advocate?

Brands 125

Brands ROI UGC Authentication 125

Keyhole.co

MARCH 7, 2022

Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data.

Report 52

Report Social Media Metrics How To 52

Sprout Social

FEBRUARY 5, 2020

Read on to learn what aspects of your business can benefit most from social listening tools. Social listening tools contribute to sales and customer success. For sales teams, it pays to be on social media—literally. Tools like Sprout Social save time by crawling listening data for you.

Tools 89

Tools Sentiment How To Team 89

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 101

Reddit Brands Meme Forums 101

Sprout Social

FEBRUARY 2, 2023

yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 108

Social Media Insurance ROI Meme 108

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Every agency starts with a specific type of expertise.

Social Media 107

Social Media Strategy Case Study RFP 107

Hootsuite

MARCH 15, 2021

Twitter automatically includes the username in a reply, so you just have to type out your response: A fantastic read about really stopping worrying about the low / minimal risk of transmission and focus on the high yield. And begin typing your Tweet. Type @ and the username of the person or brand you want to mention.

Twitter 145

Twitter HootSuite Notification Analytics 145

Razor Social

NOVEMBER 29, 0002

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. What type of tools can you use? To track all the analytics, you may need to use different types of tools. Tools used for Social Media Analytics. Analyzes data relevant to SEO.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

FEBRUARY 6, 2023

We’ll also explain the criteria brands can follow to decide which social media app to invest in. Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. And don’t forget about social listening.

Features 98

Features Social Media Curation Geotagging 98

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

OCTOBER 12, 2020

Make sure your content gets in front of the right people by targeting audiences using demographic and interest data pulled directly from platforms like Twitter. This is true for any kind of marketing, and especially true when trying to ensure your brand stands out in your audience’s social feed. Consistency. Customer care.

Content 141

Content Metrics UGC Conversation 141