Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. Im Jay Baer.

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Social Media Marketing Social CRM Consultant 127

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JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. Im Jay Baer.

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Social Media Strategy Consultant Blogger 139

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MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 137

FAQ Content Consultant Social Media 137

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MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Sounds like it could really help businesses out in the social media realm. Im Jay Baer.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 5, 2010

Sure, they're not selling ads…but you can bet they'll be figuring out ways to monetize the data they collect courtesy of these women “socializing.&# [link] Jane Nation RT @AdvertisingLaw: RT @jaybaer Is this the future of ad agencies? Im Jay Baer.

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Social Media Case Study Strategy Study 125

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JULY 21, 2010

COPPA – Do minors use your website and do you mine data for marketing? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Keep it in compliance. Know the limitations and the extent here.

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Social Media Policies Consultant Social CRM 153

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SEPTEMBER 20, 2010

I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). Focus on How, Not What I draw two conclusions from this data.

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Social Media B2B Strategy Consultant 147

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Great post Jay, thanks! Otherwise, you're just wasting time. Im Jay Baer.

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Social Media Strategy Influencer Social CRM 147

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SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Im Jay Baer.

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Social Media Statistics Strategy Research 159

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MARCH 23, 2010

One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog. Pay attention to your statistics with regard to calls to actions. Im Jay Baer.

Social Media 119

Social Media Strategy Consultant RSS 119

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APRIL 13, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. When I say life changing, it is definetly for the better.

Social Media 112

Social Media Strategy Influencer Education 112

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SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Historical data seemed more robust as well. Historical data seemed more robust as well.

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Social Media Radian6 Strategy SM2 155

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AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. Pricing is quite reasonable for RowFeeder.

Social Media 119

Social Media Strategy Analysis Reputation 119

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SEPTEMBER 21, 2010

You can play with the Social Technographics Ladder data right here: 5. tools of social media always change. And that’s why your social media strategy must be tools-agnostic. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. What’s Your One Thing? Im Jay Baer.

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Social Media Strategy Consultant Conference 167

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AUGUST 31, 2010

In a face to face setting, a human digests info so rapidly and changes the style or substance based on the new data. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Conversations require iteration and modifications as new information is digested. Im Jay Baer.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 15, 2010

Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Email Behavior Have you added links to your social outposts in your emails? This is a social address book, and social CRM application at each extreme. link] Ian Greenleigh Flowtown + Salesforce = data integrity. Im Jay Baer.

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Social Media ScoutLabs Company Consultant 153

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SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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SEPTEMBER 21, 2010

This is particularly true if your social media strategy is integrated into your entire organization. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. link] Alasdair Munn Good post. Im Jay Baer.

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Social Media Strategy Consultant Web 2.0 149

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MAY 20, 2010

This is because social media success is inherently slow , not fast. Rarely are accumulations the best data points. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#.

Metrics 116

Metrics Social Media eBook Social CRM 116

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SEPTEMBER 1, 2010

Decisions by Anecdote It continues to amaze me how large marketing decisions are often made with almost no data or track record, by people who should know better. link] jaybaer There’s a good book in there: Social Media Lessons from Homer Simpson. Social media is being held to some sort of higher standard. Im Jay Baer.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 3, 2010

But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. Agency sites like Modernista’s and Boone Oakley’s which were cutting edge in social media just scant months ago will increasingly become the norm among marketers.

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Social Media Strategy Consultant Social CRM 110

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MARCH 18, 2010

P.S. this is my 100th comment on Disqus, and I couldn't think of a better place to have it [link] Randy Kemp Getting Serious About Social Media [link] [link] Brett Pollard Excellent! That said, you kind of lose me with a disavowal of social media to meet potential customers for your brand. Im Jay Baer.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. I checked it out, and tweeted it.

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Social Media Strategy Engineering Social CRM 164

Convince & Convert

JULY 13, 2010

Then, define a social and thought leadership strategy to get them there. Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. Im Jay Baer.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

FEBRUARY 9, 2010

I would be curious to track this data and see what happens when times are good to see if there is a upward shift. link] Jan_B (Jan_B) Twitter Comment The Social Impact of Friendships and Lies [link to post] by @jaybaer excellent piece – Posted using Chat Catcher [link] dragosilinca That's a good point. I love stats!

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

At the same monthly cost, my data is better with AT&T (grandfathered in with an unlimited connection), but I checked and my current usage doesn't really hit the 5gb verizon cap. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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iPad Content iPhone Wireless 136

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AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. And I still feel that way. Should be interesting to see.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. And I still feel that way. Should be interesting to see.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 9, 2010

Social media is all about socializing. There are a huge number of people engaged in social media networks. Websites like facebook, Twitter, own a huge collection of online surfer data. Wanna to know how to get a successful media strategy, check [link] [link] Ritu Are You Taking Social Media Shortcuts? Im Jay Baer.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 20, 2010

joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with. link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. link] Bridget Gast Why variable data is so popular today. Im Jay Baer.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? I think once folks get access to the data, I really do think businesses will come around.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

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MARCH 2, 2010

And then, if you do solve someone’s problem via Twitter, how do you capture that data? Metrics Integration Due to its online nature, social media is inherently measurable. link] #fb [link] Jim Jinright 4 Reasons the Social Business Evolution Starts Now [link] [link] Lori Taylor 3 Reasons the Social Business Evolution Starts Now!

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JUNE 23, 2010

In an effort to make Facebook data more public, Community Pages let people share ideas, thoughts, and their interests in a fully open forum. Freedom of speech: Do not delete or modify my data without a clear policy and justification. Data minimization: Minimize the information I am required to provide and share with others.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

JUNE 23, 2010

The scalability of getting it going and the ability within an organization to make use of the new data stream. link] Clinton Bonner Thanks Marc, I think there is a long way to go still too, and that involves the ability to deliver relevance to the end user by making the crowdsourced data actionable like never before. Im Jay Baer.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

APRIL 27, 2010

Wufoo is a web app that helps you build online forms for capturing data. link] Joe Buhler RT @jaybaer: Information As Theater – The Power of Humanized Description [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. People have a burning desire to see things that they've never seen before.

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Social Media Strategy Airlines Types 131