Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
Jon Loomer
MAY 5, 2015
Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Impressions (CPM). The default and recommended bidding option for all but the mobile app objectives is to optimize for a specific action — in each case, optimizing for the objective.
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