Remove CPM Remove Marketing Remove Mobile Remove Social Networking

Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 285

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Along with businesses, Facebook continues to be a leading social media site for U.S

Is Facebook advertising worth it?

Sherrilynne Starkie

The social network provides four ways to find and target the right people. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Another option is the CPM (cost per thousand impressions) payment type.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of.

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Even More Pinterest Promoted Pins Features Coming!

Devumi

Pinterest Promoted Pins have been becoming the new hot paid advertising option on social media since they were introduced last year. Having these three different options allows Pinterest marketers exciting flexibility as to how they will spend their money.

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis.

2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). This past holiday was a win for social media advertisers.

Buy 88

The Misery Of Monetization

Twist Image

The brands figure out what a pageview is worth (and this can be on a website or mobile device) and let the media companies go and do their bidding. Not too long ago, I started noticing more and more pieces of "branded content" showing up in my feeds (across a few online social networks). " There's a bigger question here: do you think that consumers are as forgiving as a professional marketer? Is it too late for social media? mobile device.

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