Harp Interactive

DECEMBER 1, 2009

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

OCTOBER 9, 2009

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Learn how to measure their influence.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. The road to an IPO is paved in confidentiality.

Strategy 109

Strategy How To Hashtag Team 109

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. It is no longer acceptable to proffer low grade activity measures.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. A majority of respondents, 55% in total, said they are currently employed full-time but would be open to having a conversation regarding a new and/or different role. Send Help … Please. A Final Question.

Survey 185

Survey Industry Newsletter Press Release 185

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

Platform 104

Platform Sentiment Press Release Technorati 104

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. Ever try to convey sarcasm in a text message? Send a clear message.

Tips 122

Tips Marketing Press Release Influencer 122

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

Twitter 60

Twitter Airlines Sentiment Press Release 60

Keyhole.co

NOVEMBER 10, 2023

Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Comparing your KPIs such as conversion rate, revenue, and profit margin with your competitors can show you performance gaps. Helps you hop on relevant conversations using social listening.

Metrics 59

Metrics Analysis Comparison Price 59

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Creating a Conversation Diary . A Facebook personal profile and a LinkedIn or Twitter account is assumed.

Course 102

Course Social Media Press Release Class 102

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. Right from the number of posts mentioning it to impressions with sentiment analysis, you can get it all in a single dashboard. This gets updated in real-time, so you get the chance to participate in the conversation and engage with your audience right away.

Reputation 52

Reputation Tools Sentiment Review 52

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. Ever try to convey sarcasm in a text message? Send a clear message.

Tips 60

Tips Marketing Press Release Influencer 60

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Creating a Conversation Diary . Please also consider forwarding to a friend who might be interested?

Course 40

Course Training Social Media Press Release 40

Keyhole.co

FEBRUARY 28, 2023

You can use social listening with a tool like Keyhole to gauge reactions to your meme campaigns or conduct sentiment analysis. Unlike Deadpool, Chevrolet completely missed the point of using emojis with they wrote an entire press release in emojis. And that’s about it… Now keep calm and meme on! Get started for free.

Meme 52

Meme Engagement Strategy Wikipedia 52

Laurel Papworth

APRIL 29, 2012

Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Creating a Conversation Diary – the importance of a calendar for working with staff, creating social objects for conversations, FBO (Facebook Optimisation) and SMO (Social Media Optimisation).

Class 85

Class Training Social Media Case Study 85

Sprout Social

FEBRUARY 7, 2024

Following industry trends and joining the conversation helps your business stay relevant. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. And there’s more.

Tools 89

Tools Sentiment Marketing Reputation 89

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Has sentiment been trending up or down in recent months?

Social Media 105

Social Media Brands Press Release Sentiment 105

Sprout Social

FEBRUARY 7, 2022

To get PR today, you have to: • Create moments as a brand • Insert yourself into culturally relevant conversations • Do things that another brand hasn't (yet). Using a social listening tool (like Sprout) helps you gather audience and sentiment data. Share press releases with a wider audience. — Nik Sharma ??

Strategy 101

Strategy Press Release How To Report 101

Kikolani

JANUARY 26, 2010

Record every significant social media actions and changes including the beginning of a campaign, increase in fans / followers, tweets and retweets by influential Twitter members, eBook and Press Releases, and guest posts. and jumped into their conversation near the end.

ROI 114

ROI Social Media SEO Tips 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Conversation Agent): How do you want to use Twitter? It’s really not that hard!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. And maybe then you submit a press release about it. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. and having a real conversation first. Or unfollowing them as soon as they follow you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

MARCH 28, 2016

Conversions. Brand Sentiment. Total Conversions. What: Traditionally, a “conversion” is when someone evolves from a simple user visiting your site to a paying customer. Why: Low conversions can speak to bad design, unappealing offerings, or a disinterested audience. Brand Sentiment. Overall Traffic.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Sprout Social

AUGUST 3, 2022

Creating a Notes app apology or press release simply isn’t enough sometimes. Social listening data can help you answer these types of questions because it provides more context to online conversations beyond the brand’s network. When you’re doing it on behalf of a brand, it can feel even more stressful.

Brands 93

Brands Issues Social Media Conference 93

Sprout Social

NOVEMBER 29, 2018

It may be tough, but it’s the only way to go if you want to see your content drive traffic and conversions. Sentiment (if those are branded searches ). An effective content strategy involves a lot of analyzing, organizing and planning. With so many different elements to consider, content planning can quickly get overwhelming.

Content 111

Content How To Upcoming Campaign 111

Laurel Papworth

FEBRUARY 22, 2015

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Rituals, Rites of Passage and the Conversation Diary.

Avatar 40

Avatar Strategy Social Media How To 40

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Social Media 207

Social Media Tools Netvibes Sample 207

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That’s a fact.

Insurance 115

Insurance Journal Research Hashtag 115

Sprout Social

MARCH 27, 2023

McDonald’s use of educational, entertaining UGC is masterful, and a good reminder of why it’s so essential to track the conversations happening about your brand online. Thanks to the Oklahoma Department of Wildlife Conversations, the internet’s new favorite fish are gars—the big toothy freshwater creatures once known only as “trash fish.”

Campaign 125

Campaign Social Media UGC Metrics 125

Buzz Marketing for Technology

JUNE 27, 2008

We’ve brought back the front porch, where all the conversation and connection that kept communities together and going occurred. Corporations are learning how to have conversational skills. Now it is really becoming a two-way conversation. I call it; The Conversant Corporation. Andy Headworth. Absolutely Chris!

Cymfony 113

Cymfony Badge Skills Comments 113