Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 89

Social Media Tools HootSuite Tweetdeck 89

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Check their Amazon app or social media sites for reviews from other customers. According to recent statistics, 57% of companies in the U.S. Image credit: Olya Kobruseva on Pexels.

Influencer 295

Influencer Brands Policies Privacy 295

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Publishing 92

Publishing Tools Brands Facebook 92

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Does this sound familiar?

Social Media 164

Social Media Strategy How To Training 164

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. What is online plagiarism?

Content 52

Content How To Engineering SEO 52

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

System 89

System Content Fashion Template 89

Hootsuite

JUNE 24, 2020

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. . Some examples of social media approval tools and social media approval apps.

Social Media 145

Social Media HootSuite How To Template 145

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.

Content 162

Content Training How To ROI 162

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 85

Team Tools Marketing Hubspot 85

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 2010s was the decade of social media that for the first time allowed human beings to connect with every other human being on the planet. However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important.

Real Estate 155

Real Estate Marketing Skills Domain Name 155

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix.

Template 145

Template Templates Social Media Tools 145

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

Metrics 135

Metrics B2B Software Social Media 135

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Marketing Industry Instagram 111

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

Buy 112

Buy Video How To Template 112

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

SEO 52

SEO Content Hashtag Trends 52

Keyhole.co

AUGUST 27, 2020

There are several reasons why your business should have a presence on the social media giant Facebook. Input Your Business Information 3. Start Sharing Marketing Content. Market to a Platform With Over 2 Billion Monthly Active Users. I wasn’t being facetious when I called Facebook the social media giant.

Facebook 103

Facebook How To Mobile Analytics 103

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. On average it takes a minimum of 6-7 brand touches for someone to remember your brand.

Brands 167

Brands Training Policies Template 167

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. How about potential customers?

Company 231

Company Social Media Posterous StumbleUpon 231

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Table of Content Why Should I Measure Hashtag Performance? You should always aim to prove the effectiveness of your marketing campaigns. You should always aim to prove the effectiveness of your marketing campaigns.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Hootsuite

MARCH 23, 2022

You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. This will help you refine your social strategy. By measuring and understanding your Snaps’ performance, you can tweak and optimize your strategy on Snapchat for even bigger results.

Analytics 144

Analytics Tools How To Metrics 144

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. Just input your keyword or hashtag to see its performance, including its impressions. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 122

Tips Sentiment Marketing Real Estate 122

Sprout Social

AUGUST 30, 2022

According to the Harvard Business Review , “…even before Covid-19, Gen Z was eschewing traditional social media for ‘digital campfires,’ more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences.”. Discord is not a traditional social media platform.

Communities 79

Communities Brands Template Templates 79

Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. “But then why am I only getting 20 likes per post when I used to get 250+?” negatively affecting reach.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Buffer Social

OCTOBER 23, 2023

It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Consider using captions and transcripts to make your content accessible and to provide additional text that can be indexed by search engines. The beauty of short-form video is that it allows anyone to become a creator.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

APRIL 30, 2020

Of course, social media consumption is core to consumer internet behavior. Of course, social media consumption is core to consumer internet behavior. In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community.

Engagement 83

Engagement Patterns Publishing Data 83

Sprout Social

SEPTEMBER 19, 2019

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. What is a call to action?

Examples 106

Examples Conversation Discount eBook 106

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This means incorporating a Facebook marketing strategy is critical. But more than that, they’ve been the fuel to power our Facebook strategy.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Buffer Social

MAY 4, 2022

Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties. The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content.

Small Business 84

Small Business Journal How To Tumblr 84

Pixlee

JANUARY 18, 2022

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. Having existing customers endorse your business builds your credibility and promotes social proof, making customers more likely to buy from you.

Brands 52

Brands UGC How To Apparel 52