Google Plus SEO: The Business Benefits

Pamorama

Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google Plus and social signals.

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How Google+ Could Affect SEO

Idaconcpts

Google HQ is constantly looking for ways to improve the quality of searches. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Comments within Google+.

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Trending Sources

Use Google Authorship to Improve SEO and Drive Traffic

Pamorama

Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create Google is looking to put user identity at the forefront of a number of its products, including search. Blogging Brand Branding Google Google Plus Search SEO google plus

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. Sponsored Content Compliance.

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This may come as a surprise, since Google+ isn’t as popular as was first expected. Even in Google News, profile-based links appear.

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35 SEO Copywriting Tips for Rocking Content

Writtent Blog

. SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Throw some effective SEO into the mix, and BOOM… your content rocks, rolls, and ranks!

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins.

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5 Ways that Social Media Impacts SEO

Adam Sherk

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Both Google and Bing use social data to annotate select listings on their search engine results pages.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. Google News.

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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Below is a list of the best SEO tools out there right now. Google Webmaster Tools. Google Analytics. . Google Trends.

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How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg.

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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. What This Means for Content Marketers. Content that people like, Google will like.

The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

SocMed Sean

Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. There’s a history of them doing this, but Google stopped including tweets in their index around 2011. Why is Google indexing tweets ironic at all?

7 Local SEO Mistakes You Do Not Want To Make

Idaconcpts

You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working. Local SEO, when done right, can tap into markets that are willing and interested in your business. You copy-paste your content.

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Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there.

5 SEO Tactics That Will Always Work

Small Business Mavericks

If you’re looking for evergreen SEO tactics – those methods of optimizing your website that worked ten years ago, work now, and will continue to work long after most people have forgotten when they started, – then I have some good news for you. Here are 5 ways you can SEO your website that will always work. How you optimize your page title may change from time to time, but optimizing your page title will always be an essential SEO element.

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Revealed: The New SEO (When Google Takes Freshness Too Far)

Viper Chill

This post is going to create a bit of a stir, but before I get into the meat of the content, I want to make a few points. That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. Content Not Fresh?

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Organize Your Content by Schema Markup.

Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

Google News Tip for Google+ Embedded Posts

Adam Sherk

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. Google News Wants Title Tags to Match Headlines?

Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

Maddy Osman SEO Content Strategist @ The Blogsmith What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?: Regarding social, you may notice how Google is constantly updating their search algorithm.

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How to Improve Your Facebook Page SEO

SocialFish

Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search. Photos are a primary content type displayed in Graph Search results.

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10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives.

Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. Links are still a major driver of SEO.

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. Google Penguin 2.0

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Why people don’t get Google+

Janet Fouts

Google+ is a great social network. Google+ is worth the effort. I like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. The SEO card. It’s still about the content.

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3 Ways To Improve SEO Without Adding New Content

Small Business Mavericks

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. But how about improving search rankings by not adding new content. Here are three ways you can increase your SEO potential without adding new content to your website. Learn more about rich snippets from Google. Improve Page Load Speed – Google is very concerned with page load speed.

How to Incorporate SEO into Your Content Marketing Strategy

Katie Lance

Are you wondering how to incorporate SEO into your content marketing strategy? For additional information on the services Melanie provides to help business owner’s succeed with SEO and content marketing, please go to: [link]. Why do business owners need to use search engine optimization (SEO) as part of their content marketing strategy? What are some myths about SEO? It’s about the content… not just the technology.

How Rich Answers Provide a New Approach to SEO

Convince & Convert

On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. ” Google includes a link to the site.

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But they can also be a thin content factory and a source of duplicate page elements.

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Does Cookie-Cutter SEO Work?

Small Business Mavericks

It started with the Google Panda update that first hit the Net back in February 2011. Since then Google has run that update several times. It was targeting what have come to be called “content farms.” ” A content farm is just a fancy name for websites that make up a cookie-cutter template for its content, then jam thousands of pages into its system using that cookie-cutter template. Then Google slapped them silly and they went reeling.

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How to Name an Image for SEO Purposes

Idaconcpts

When optimizing your site for SEO purposes there are several considerations to take into account. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure.

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Content Marketing Warfare on Google Panda & Penguin [Infographic]

Puzzle Marketer

If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. What have been the results of the Google Panda and Penguin updates?

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. What if you could predict Google hitting other companies hard?

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Why Quality Content is the Core for Any SEO Strategy

Writtent Blog

Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. So do search engines like Google, Bing, and Yahoo  Google in particular. SEO Strategy: What Is High-Quality Content? Why Create Quality Content?

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Top SEO Do's And Don'ts To Try Out In 2015

Social Media Marketing

Your website's layout , along with the fonts you're using, the images which are being placed, and finally the content in the form of articles which are being added – all have their own individual importance. A great option I recommend is to start a blog and keep filling it with new content.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. Optimize Your Content.

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Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? First content is created then the key page elements (title tag, headline, URL, image attributes, etc.)

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