Google+ for Your Business

yMarketingMatters

I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This may come as a surprise, since Google+ isn’t as popular as was first expected. Even in Google News, profile-based links appear.

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Trending Sources

How to get your content shared on Google+

Janet Fouts

Even though this is a Google product and we know they must have a lot of data and information collected on the conversations on Google+ that data is still pretty hard for users to find. So how can you measure how effective your Google+ engagement is? What about my Google+ page?

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Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+. If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile.

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Why people don’t get Google+

Janet Fouts

Google+ is a great social network. Google+ is worth the effort. I like to say Google+ combines the best of Twitter and Facebook on one network. But nobody uses Google+. It’s still about the content. Googleplus Social Media Tips and Tricks Google Plus

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

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Google Plus SEO: The Business Benefits

Pamorama

Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google Plus and social signals.

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The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

SocMed Sean

Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. There’s a history of them doing this, but Google stopped including tweets in their index around 2011. Why is Google indexing tweets ironic at all?

Google Places, Google+ Local, And You

Small Business Mavericks

Google, in particular, is well known for changing things. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. Or Google Plus. In the first month of its existence Google+ became the fastest growing social media website ever. How Google Places Became Google Local. Well, the Google Local part does. So Google Local is a good name. Why You Should Use Google+.

Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

Google News Tip for Google+ Embedded Posts

Adam Sherk

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. Google News Wants Title Tags to Match Headlines?

29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

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Creating Google Plus Business Pages

Janet Fouts

Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head.

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The Truth about Google + for Business (and Content Marketing)

Convince & Convert

Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. “The challenge is that those people [the authors] don’t really understand Google+ as a social destination or as a social layer.”

Content Marketing Warfare on Google Panda & Penguin [Infographic]

Puzzle Marketer

If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. What have been the results of the Google Panda and Penguin updates?

Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.

5 Top Social Media Professionals on Google+

Janet Fouts

There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. Heck, even for this article many of us are confused about the name itself, is it G+, Google Plus, Google + or Google+??? Google+. Google+.

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Google Review Count: 350. Google Review Count: 346.

Some Google Changes and Google Plus Tips

Waxing UnLyrical

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi.

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity SMM

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

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Making Google+ Worth Your Time

Janet Fouts

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages.

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PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

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The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. Google+. Social media is always on.

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago.

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But they can also be a thin content factory and a source of duplicate page elements.

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Whenever you publish content it should be relevant for both your audience and your own business perspectives.

Google+ for Nonprofits

SocialFish

If there’s one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant’s backing and a whole lot of potential.

Are The Signs Pointing to the Demise of Google+ ?

SocialFish

As much as I liked the concept of Google+ (or is it Google Plus? And for individuals who blog or contribute to publications, Google authorship was worth setting up a Google+ profile for in terms of SEO and verification of authority.

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3 Recent Changes To Google

Small Business Mavericks

Google is always making new changes to improve its way of operating, and I don’t just mean to its search product. Webmaster Tools-Google Analytics integration – This one is hardly new. Google has been working on it for about a year now, but they’ve recently completed the changeover. Webmaster Tools is being faded out and moved into Google Analytics. Google Local and Google+ integration – Google is consolidating.

Do You Use Google +?

Unspoken

Oh Google+. Google+ is the social network brought to you by arguably the biggest Internet conglomerate of all time. When this brainchild of the Google brand was announced, many people thought it would be so successful that it could edge Facebook out of the social media market.

Use Google Authorship to Improve SEO and Drive Traffic

Pamorama

Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create Google is looking to put user identity at the forefront of a number of its products, including search. Blogging Brand Branding Google Google Plus Search SEO google plus

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How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Where will I find the content. -

Google+ and World Domination

Janet Fouts

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Which of course means you’ve got to have a Google profile. What if you did get into Google+ already?

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for.

How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

Time magazine has become one of the most popular news brands on Google+, with over 1.2 Cathy Sharick, managing editor of Time.com, shared some tips for achieving success on Google+, as reported by Journalism.co.uk. add a Google+ button to each news story.

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Monday Roundup: Innovative Content

Waxing UnLyrical

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. Which Content Types Get the Most Social Shares.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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