yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Get more creative with your content.

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Feed Feedly News Facebook 145

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed.

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Feed Feedly Facebook News 167

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

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Video Marketing ROI Buy 199

Later

FEBRUARY 17, 2020

The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed. This sounds like the chronological feed people are asking for. Similar, but not the same pic.twitter.com/AUMwlZGtUr.

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Feed Feedly Instagram Software 101

Jon Loomer

AUGUST 7, 2017

Facebook is constantly tweaking their news feed algorithm. The latest impact of the algorithm to the Facebook news feed: Website speed. Let’s take a closer look at the change to the Facebook news feed algorithm, as well as some of Facebook’s recommendations to keep your content at the top of the feed.

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Feed Feedly News Facebook 156

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Trends Strategy Marketing Authentication 147

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Razor Social

OCTOBER 26, 2023

Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. The following outlines 11 useful things to do with AI marketing tools: 1. Feed some info into Vimeo and it will automatically create the script for you. Not bad eh!!!

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Tools Vimeo Marketing Feed 82

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Videos Your Followers Watched: Overview of content that is most popular with your followers.

Analytics 154

Analytics Brands CPA Overview 154

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A client recently asked me to explain it to senior management and what follows is summary of my presentation. Canadians love social media.

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Marketing Syndication Adwords Social Media 199

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Marketing Class Skills Trends 142

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The For You tab, though, offers a mix of content from your friends as well as recommended users.

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HootSuite Feed Feedly Instagram 86

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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B2B Brands Marketing How To 136

Convince & Convert

FEBRUARY 21, 2024

Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Name The Risks ChatGPT presents a litany of opportunities and improvements for your team members, but we should ignore or shrug off the real risks associated with the use of AI tools. This will evolve and improve over time.

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Training Policies Team Guidelines 152

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

NOVEMBER 13, 2023

In today’s digital world, your social media strategy lives and dies by captivating visual content. With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans. Leverage Reviews for Powerful Social Proof Positive customer reviews are marketing gold.

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Social Media Transportation Review Instagram 96

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Buffer Social

MAY 25, 2023

“Entrepreneurship came before content creation. I first identified as an entrepreneur and founder, and upon realizing that much of the advice circulating wasn't quite beneficial for many people, I felt compelled to step into the realm of content creation,” he explains.

Social Media 83

Social Media Content Newsletter How To 83

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. For Cole, AI is an ever-present partner to brainstorm and ideate with.

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Team Examples Marketing Training 112

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. ”) and such headlines feed into our curiosity. What’s the goal of content marketing, anyway? Put together headlines that promise a payoff. Think about it. ” or “So what?

Content 140

Content Case Study Sample Samples 140

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Tips Marketing Trends Influencer 52

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Buffer Social

JULY 6, 2023

In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content. Understanding the LinkedIn Algorithm Unlike YouTube and Instagram , LinkedIn feeds you content primarily from one place – your Feed.

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LinkedIn Team Feed Feedly 97

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Also use it to track results and present the plan to your boss, teammates, and clients. Also use it to track results and present the plan to your boss, teammates, and clients. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 109

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization.

SEO 52

SEO Content Hashtag Trends 52

Convince & Convert

DECEMBER 8, 2014

The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages (when THAT was banned) and Facebook like-gating (because THAT’s now banned too) in favor of a steady stream of organic posts festooned with breathless calls to action of dubious net present value to their fans.

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Facebook Marketing How To Feed 168

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

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B2B LinkedIn Marketing How To 88

The Social Media Incubator

AUGUST 9, 2011

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. The trick is to get maximum mileage from every piece of content you write or create.

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Hubpages Press Release Content Posterous 111

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Strategy Marketing Case Study Hashtag 98

Pixlee

FEBRUARY 17, 2021

In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . The Pivotal Role of UGC and Influencer Marketing in 2021’s Super Bowl. For 50 years, traditional marketing remained a one-way communication channel.

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Influencer UGC Content Marketing 52

Ignite Social Media

DECEMBER 20, 2021

These “Lasso lessons” can be applied not only to our lives, but our work habits as well, and can be extra real for those of us on the front lines of brand communications in social media marketing. The content you’re posting isn’t only competing against like-brands. What types of content do you hope to produce more of in the year ahead?

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Social Media Strategy Team Compete 184

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Influencer Social Media Marketing How To 145