Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Examples: facebook, twitter, blog, newsletter, etc. Campaign content.

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Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones.

Collaboration 85

Collaboration Template Templates Team 85

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Social Media Privacy Insurance Guidelines 104

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

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Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

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Social Media Brands Startup Loyalty 210

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

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Social Media ROI Social Media Management URL 144

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26

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Social Media UGC Content Loyalty 52

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. For example: Old style: Download Facebook Messenger now!

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Content Marketing Engineering Wikipedia 304

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

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Social Media How To Metrics URL 145

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. What Are URL Shorteners?

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URL Social Media Campaign Analytics 64

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics Forums 120

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Evergreen content queue. Social media calendar. Social CRM tool.

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Social Media Tools Marketing Collaboration 217

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion. But what if they saw an ad multiple times across different platforms?

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Social Media Marketing Newsletter URL 97

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

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Affiliate marketing Social Media Tips Marketing 130

Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

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Social Media Social Graph URL Embedding 105

Rebekah Radice

FEBRUARY 25, 2019

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? That’s why I teamed up with SEMrush for a series called, Social Chat 2.0. How to Turn Your Social Media Traffic Into Sales. SEMRush Social Chat Recap. And who wants to be sold?

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Social Media How To URL eBook 127

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

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Social Media Management Social Media Tools URL 104

Razor Social

JULY 13, 2017

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. Use Google Campaign URL Builder.

Social Media 111

Social Media URL How To Analytics 111

agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Is it working?

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Social Media CPI URL Social Media Management 133

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. What’s your URL? This is brilliant !

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Social Media URL iPhone iPad 100

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? As always, it all starts with content. Instagram Content Ideas for Businesses. Here are a few examples of days that can go into the calendar: National Rose Day.

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Instagram Strategy Marketing Upcoming 217

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

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Metrics Influencer Marketing Survey 100

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. So here are our best and most practical ways to see a big impact from your actions on social media: 1.

Social Media 168

Social Media Content Tips Marketing 168

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Content Analysis.

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Analytics Social Media How To Analysis 89

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

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Eventful Social Media Conference Hashtag 155

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. What makes a post “successful,” though? The more Likes, the better. Shares and hashtags.

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Social Media How To Metrics Analytics 124

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Generating x% increase of website visits through social media channels. This is a guest post by Ed Baxter.

Social Media 260

Social Media Analytics URL Campaign 260

Laurel Papworth

AUGUST 27, 2012

How to get a custom URL for Google Plus. Given that Google has changed search engine optimisation (SEO) to include SMO (social media optimisation) and then allocated the greatest amount of points to Google Plus, you need to be on it. Anywho, How to add a Google Plus custom URL. Custom URLs for Google Plus.

URL 105

URL Google How To Policies 105

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. Contents of this Guide.

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Influencer Social Media How To Campaign 104

agora pulse

NOVEMBER 12, 2019

Organic social media can be one of the biggest sources of high-quality leads. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. Social media drives 25.6% Here are some tips to get you started.

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Organization Social Media Discount Survey 89

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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Social Media UGC Reddit YouTube 98

Twenty4 Social

NOVEMBER 9, 2020

Welcome to today’s Livestream: “45 Minute Social Media Workflow”. In this Livestream, we’re going to take a close look at social media marketing secrets and the impact social media is having for businesses today. The Secret To Creating a 45 minute Social Media Workflow’.

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Social Media Marketing Template Templates 98

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. Impressions?

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LinkedIn Comments URL Engagement 107

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to sell more products, generate revenue, and create a consistent stream of income. How to Use Social Media to Sell More Products. But to do that, you need a holistic solution. Source: Hiver.

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Products Social Media Affiliate marketing How To 120