Sprout Social

MARCH 26, 2020

It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . How social platforms are combating burnout.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Social commerce. Workflow & Digital Asset Management.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are the major differences.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

agora pulse

JULY 12, 2019

Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered. hours each day with digital media, compared with 3.5

Social Networking 99

Social Networking Compete Social Media Management Overview 99

Hootsuite

MARCH 1, 2024

In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. 1 Social Media Tool Create. As a Meta Business Partner, Hootsuite is one of the first social media management apps to launch a Threads integration.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This makes it easy for content to get lost and makes sharing diverse content a significant challenge.

Content 62

Content Aggregator Social Networking Social Media Management 62

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

Social Media 213

Social Media How To Survey Analytics 213

Unmetric

MAY 28, 2019

No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. Direct-to-consumer brand Glossier’s customer-first approach and social-based marketing have helped them build a cult following on Instagram. as a (b)rand we mus(t) remain unbia(s)ed.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. Uniform branded content sometimes feels alienated and not personally connected to the advocates.

Social Media 62

Social Media Tools Content Social Media Management 62

Kikolani

DECEMBER 1, 2014

is available on social media. Not only will you be able to quickly see which networks you can establish your name upon, but you will also discover over 500 social networks. Especially considering there are so many social networks that you “must” be a part of to reach your audience. $99

Social Media Management 165

Social Media Management Social Media Tools Microblogging 165

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 79

Template Templates Social Media RFP 79

Hootsuite

JANUARY 6, 2022

The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). As COVID restrictions loosened in fall 2021, people started using social media in different ways. It’s a simple way to potentially improve engagement, but a powerful one.

Engagement 131

Engagement Instagram HootSuite Meme 131

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Social media is conversational by nature.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 98

Publishing Tools Brands Facebook 98

Oktopost

MARCH 26, 2024

By offering a detailed analysis of the contributions of social media activities to sales, these reports provide teams with the ability to track the origin of opportunities within the sales pipeline back to specific social networks, and even posts. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

JANUARY 10, 2022

Can you hire a millennial to run your social and be successful? Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Unleash Your Inner Artist.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Not great for larger teams.

Review 78

Review Social Media Management Price Collaboration 78

Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

Social Media Management 40

Social Media Management Social Media Tools How To 40

Oktopost

APRIL 4, 2022

Instead of focusing on branded product videos, which flopped on the popular social network, she focused instead on humor. She created content around the realities of working from home, poking fun at the corporate world. As a one-person social team, Haily is responsible for Biteable’s organic presence across all platforms.

B2B 118

B2B Social Media Management Apple YouTube 118

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Campaign 141

Campaign Social Media Social Media Management Team 141

Socialized

FEBRUARY 8, 2021

Learn to use social media management tools: When your social media handle receives negative chatter, it’s almost overwhelming to go through every comment or post that talks about you or your product dismissively. Such statements don’t need any engagement and can be left.

Social Media 130

Social Media Tips Reputation Social Media Management 130

Oktopost

NOVEMBER 16, 2023

It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 93

API Social Media Management Platform Instagram 93

Webbiquity SMM

MARCH 15, 2018

Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish. What are you goals from social media marketing? To boost awareness and engagement. To drive more traffic. PostPlanner.

Social Media 234

Social Media Tools Software Curation 234

Oktopost

MARCH 10, 2022

And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it. I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next?

ROI 174

ROI B2B Social Media Brands 174

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Types of social media. Social networking.

Types 145

Types Social Media Microblogging Overview 145

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Not great for larger teams.

Review 70

Review Social Media Management Price Collaboration 70

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. Photo from Brandwatch.

Review 91

Review Case Study Social Media Management Airlines 91

Sprout Social

AUGUST 26, 2016

Social media managers are often trying to increase social audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. Engaging on Instagram. A1: Don't rely on just a photo to engage.

Engagement 40

Engagement Content Metrics Hashtag 40

Postcron

DECEMBER 20, 2022

And as everyone starts putting up their lights and getting ready for the festivities, social media managers usually have their minds elsewhere: planning their holiday social media content. Before you start planning and creating content take a step back to establish your goals for the holidays.

Marketing 72

Marketing Social Media Management Hashtag Discount 72

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

NOVEMBER 14, 2022

If you’re a creator or social media marketer, this isn’t the experience you want your followers to have. To capture people’s attention, your content needs to be accessible to all audiences. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. Here’s how: 1.

HootSuite 99

HootSuite Privacy Social Media Management Video 99

Hootsuite

JANUARY 2, 2024

1 Social Media Tool Create. Each week, I left the same number of comments on the same types of posts about topics I usually engage with. While not proven (yet), it’s realistic to think that this bump in engagement could be picked up on by the LinkedIn algorithm, potentially bringing more eyeballs to your content.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93