Hootsuite

SEPTEMBER 25, 2023

Is a 2% engagement rate high or low? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand.

Industry 125

Industry Engagement HootSuite Real Estate 125

Buffer Social

OCTOBER 31, 2022

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Hashtag 101

Hashtag Analytics LinkedIn Content 101

Sherrilynne Starkie

JANUARY 22, 2019

LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best. — SS . — SS .

Social Networking 150

Social Networking News Aggregator Journal 150

Mindjumpers

JUNE 10, 2011

Tweet Being a business running a community, the main purpose of an online presence is creating engagement with the target audience. To really get people to socially engaged in your brand or product, you need to produce content that are appealing to them. What do you think? Is this correct?

Engagement 257

Engagement Content Training Social Networking 257

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy?

Education 163

Education Examples Content Nielsen 163

Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Perhaps the rise of platforms like TikTok that thrive off of more humorous content can be thanked for this trend.

Social Media 207

Social Media Meme Content Delicious 207

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

Data 118

Data Engagement Hubspot B2B 118

Webbiquity SMM

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? The overall results—that social media drives 1.1%

B2B 263

B2B Social Networking Research Marketing 263

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

The Realtime Report

AUGUST 27, 2021

Content Marketing Strategy. Has your company’s website been lacking in traffic and engagement as of late? While there is a lot that goes into making a website a “success”, content marketing is a huge part of the puzzle and requires careful and thoughtful planning and execution. Think of it as a content calendar.

Strategy 168

Strategy Content Marketing Social Networking 168

Ignite Social Media

NOVEMBER 20, 2019

2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Definitely consider a heavy focus on Instagram Stories for your brand in your 2020 social strategy.

Social Networking 110

Social Networking Features UGC Instagram 110

SocMed Sean

OCTOBER 4, 2020

Watching your Twitter engagement drop can be a painful thing. Don't just accept it, though, learn how to evaluate your content and find ways to engage your Twitter followers. The post Steps To Take When Your Twitter Engagement Is Dropping? appeared first on SocMedSean - Social Media Sean.

Engagement 162

Engagement Twitter Social Media Content 162

Koka Sexton

DECEMBER 16, 2022

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. One key aspect of building a strong professional brand on LinkedIn is engagement.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

Tools 62

Tools Content B2B Social Media Management 62

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

agora pulse

JULY 12, 2019

Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered. Want more helpful, actionable content like this?

Social Networking 99

Social Networking Compete Social Media Management Overview 99

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This makes it easy for content to get lost and makes sharing diverse content a significant challenge.

Content 62

Content Aggregator Social Networking Social Media Management 62

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. As a bonus, geo-tagged posts receive 79 percent more engagement.

Platform 152

Platform Engagement Hashtag Eventful 152

The Realtime Report

FEBRUARY 11, 2014

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Available both at the gate and at 35,000 feet and above, the social network is powered by Gogo (Virgin America’s WiFi partner) and the Here on Biz app.

Social Networking 189

Social Networking Airlines Twitter Travel 189

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. What is content curation?

Curation 140

Curation Data Content UGC 140

Webbiquity SMM

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Learn more about those findings and many others in these 49 noteworthy social networking facts and stats.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Pam Moore

SEPTEMBER 2, 2016

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Social Media Today

MAY 22, 2019

A new research report has shown that misinformation sees up to 4x more engagement than content from more reputable sources on The Social Network.

Engagement 167

Engagement Study News Reputation 167

Ari Herzog

DECEMBER 28, 2014

I started 2014 with a mission to use social networks without rules. I have 112 friends on the site and I’m content with that number. I want to use the site minimally, with maybe one update a month if that and more regular engagement on my true friends’ walls. Today, I’m happy being myself.

Social Networking 143

Social Networking Policies LinkedIn Sites 143

The Realtime Report

DECEMBER 27, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . ” The professional social network has over 259 million members (an increase of 38% year-over-year) in over 200 countries and territories.

Social Networking 161

Social Networking LinkedIn iPad Tumblr 161

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Hootsuite

JANUARY 6, 2022

The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). It’s a simple way to potentially improve engagement, but a powerful one. Hypothesis: Posting when your audience is online can improve your Instagram engagement rate. Let’s goooo!

Engagement 131

Engagement Instagram HootSuite Meme 131

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141

eBook Content Findability Template 141

yMarketingMatters

JANUARY 27, 2019

Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission. The Need for a Documented Content Strategy. Use his list as a yardstick when creating content.

Tips 130

Tips Content Marketing Patterns 130

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Social media is conversational by nature.

Engagement 135

Engagement Brands Influencer Review 135

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. This is a question that many people ask.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Sprout Social

JUNE 29, 2022

This makes it great for engaging your followers. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement. If you’re familiar with how to make a TikTok and you’ve gone live on other social networks, you should have no trouble learning how to livestream on TikTok.

Engagement 93

Engagement How To Authentication Features 93

Sprout Social

MAY 11, 2021

. “What’s the point of social media optimization, though?” ” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Now, onto the good stuff!

Social Media 131

Social Media Strategy Engagement Hashtag 131