Stay N' Alive

SEPTEMBER 3, 2013

Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. Here''s what I predict will happen (and is already happening, to an extent): the TV and the Print organizations will be forced to merge, or compete in the very near future.

News 97

News Facebook Compete Nielsen 97

Pixlee

DECEMBER 18, 2018

In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising. They’re essentially word-of-mouth marketing at scale.

Instagram 44

Instagram UGC Authentication Influencer 44

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Guess what? Play Your Own Game.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. This works two-fold because you’re able to utilize this UGC for later marketing promotions, and your customers grow more connected with the brand. Look to influencers within your community.

Discount 41

Discount UGC How To Apparel 41

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. That is a HUGE difference and surely marketers must now tap into these 92%.

Tools 151

Tools Digg Nielsen Klout 151

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. This would mean the same number of organizations competing for a smaller number of keywords. (So

Google 254

Google Class Creative Commons Yahoo 254

Buzz Marketing for Technology

JUNE 27, 2008

Effectiveness in presentation is critical in many areas of global business, especially marketing. The focus has not been on the business disciplines, such as marketing or finance, but on a set of information skills, which crosscut the business disciplines. Nielsen, Jakob. (2000). Dynamics of Competence Based Competition.

Skills 100

Skills Collaboration Education Software 100

Mindjumpers

AUGUST 1, 2012

Wildfire has won Facebook’s fbFound for start-up companies twice and in the beginning of this year, it became the first social media marketing company to have a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn. Though no official statement has been made yet, Moller-Nielsen confirms the alliance.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Firebelly

FEBRUARY 19, 2010

Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Chad Richards is the Social Program Manager at Firebelly Marketing.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual.

LinkedIn 109

LinkedIn Google Directory API 109

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I can’t just be immersed in the tech and marketing fields and claim I’ve figured it all out. How many marketing bloggers do you think wrote something today hoping that you’ll read it.

Sites 96

Sites Industry Blogger News 96