Company Magazine Questions Syndication 
Adam Sherk
JUNE 30, 2009
However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.
Adam Sherk
DECEMBER 2, 2009
But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Perhaps some of the respondents took the question to mean third-party online press room services.
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Adam Sherk
APRIL 30, 2009
On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss Until recently the best solution offered up was to append tracking codes with a hash mark (#) instead of a question mark (?), xid=rss (or ?xid=topstories
Adam Sherk
SEPTEMBER 17, 2009
Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
Adam Sherk
MAY 4, 2010
Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Thanks for sharing that insight.
Adam Sherk
JULY 13, 2010
But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying: If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?
Adam Sherk
APRIL 8, 2010
To me the real question is: when one site aggregates another’s content, how much attribution is enough? What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
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