Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. What is brand loyalty and why is it important? Provide stellar customer service.

Loyalty 84

Loyalty Brands How To Discount 84

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. It’s all about boosting sales while creating brand loyalty and trust.

Template 145

Template Templates How To Tourism 145

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Social Media 142

Social Media HootSuite Meme Influencer 142

Social Media Strategies Summit

NOVEMBER 12, 2020

Social media is a powerful tool for finding new customers and moving them through the sales funnel. While all businesses should have a social media presence, the value of social media for small business cannot be understated. Choose the Right Platforms. Choose the Right Platforms. Source: Disney Parks.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. Think about it: Every team in your company is full of experts. The benefits of cross-team collaboration.

Collaboration 116

Collaboration Social Media Team Sentiment 116

Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?

Social Media 145

Social Media HootSuite Metrics CPC 145

agora pulse

AUGUST 27, 2020

Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. Let’s look at another example.

Engagement 182

Engagement Social Media How To Examples 182

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. How is social media used in insurance?

Insurance 89

Insurance Social Media Policies HootSuite 89

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 78

Social Media Policies Guidelines HootSuite 78

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

Meeting 93

Meeting Team Social Media How To 93

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

agora pulse

MAY 5, 2020

Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. Therefore, asking questions on social media is such a good idea.

Types 214

Types Social Media Meme How To 214

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 106

Eventful Social Media How To Sports 106

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 138

Social Media Crowdsourcing Privacy Comparison 138

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

JUNE 14, 2023

Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy. #1 1 Social Media Tool Create. visual identity), a solid social media brand voice makes your brand more recognizable. you likely have multiple team members working on your social content.

Social Media 104

Social Media Brands Guidelines HootSuite 104

Ignite Social Media

NOVEMBER 15, 2019

But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Also, most social media platforms are vigilant about clearing out fake/spammy profiles. Learn a little more about copyright info for social media here.). So why not just pay for it?

Cost 144

Cost Social Media Hashtag UGC 144

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. Download our 2019 content calendar template here -> 2019 Content Calendar Template. You can download it for free here. Draft due date.

Template 60

Template Templates Content Marketing 60

agora pulse

AUGUST 22, 2018

Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service. But wait: If video marketing is so great, why don’t more social media managers use it?

Social Media Management 103

Social Media Management Social Media Video Tools 103

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. What is customer journey mapping?

Examples 96

Examples Template Templates How To 96

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Hootsuite

SEPTEMBER 21, 2021

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. It was originally developed by Fred Reichheld , a business strategist who researches and writes about loyalty. This can be a good indicator of both customer satisfaction and loyalty.

Survey 106

Survey Loyalty Template Templates 106

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Some companies, like QAD Inc.,

Skills 106

Skills Template Templates Travel 106

Hootsuite

DECEMBER 2, 2019

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. Getting started with social doesn’t have to be scary or expensive. Conduct a social media audit.

Small Business 145

Small Business Social Media Tips How To 145

Hootsuite

SEPTEMBER 14, 2023

In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Are you paid enough? No pressure.)

Communities 96

Communities Social Media Management HootSuite Skills 96

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

List 145

List Social Media HootSuite URL 145

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Socialmedia.biz

AUGUST 8, 2017

Social media is one of the best places to market your business as there are over 3 billion users. While marketing your business with social media, you have three options. Logos and mascots work better only when you are promoting a company. Once you earn their loyalty, they will help propagate your brand.

Social Media 63

Social Media Brands How To Loyalty 63

Hootsuite

JULY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Re-write this email to appeal to social media marketers [INSERT EMAIL]. Explain the biggest pain points a buyer in enterprise social media management software has before making a purchase.

Marketing 91

Marketing Upcoming HootSuite Campaign 91

Rebekah Radice

SEPTEMBER 7, 2015

Want to pack a punch into your social media marketing? How to Improve Your Social Media Images in 4 Easy Steps. It promotes a feeling of calm, and can symbolize loyalty. It expresses your company personality and has a direct impact on conversions. You need to incorporate visual marketing! Think again!

Social Media 134

Social Media How To Social Networking Template 134

Hootsuite

OCTOBER 29, 2019

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. Bonus: Get the always-up-to-date social media image size cheat sheet. 12 tips for creating visual content on social media. Need proof? Start here.

Social Media 110

Social Media Engagement Tips Content 110

Socialmedia.biz

AUGUST 8, 2017

Social media is one of the best places to market your business as there are over 3 billion users. While marketing your business with social media, you have three options. Logos and mascots work better only when you are promoting a company. Once you earn their loyalty, they will help propagate your brand.

Social Media 60

Social Media Brands How To Loyalty 60

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Consistency Consistency is key when it comes to social media algorithms.

Facebook 115

Facebook How To Publishing Analytics 115

Hootsuite

APRIL 3, 2023

Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Luckily, it’s never been easier for anyone to create great-looking media.

Engagement 111

Engagement UGC Facebook HootSuite 111