Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Keyhole.co

JANUARY 27, 2023

LinkedIn LinkedIn is a professional social networking platform catering to businesses and job seekers. This makes it the ideal platform for B2B marketers on social media. In the image below, you can see how Nokia Mobile responds to each customer’s concerns on its Twitter handle. per dollar spent.

ROI 52

ROI B2B Social Media How To 52

ProBlogger

AUGUST 20, 2012

Flipboard adopts a magazine-style interface to make reading your social media news simple. Plenty of bloggers out there devote their time and energy to providing their audiences with the most up-to-date information on social media outlets. The article I mentioned from HubSpot is just the beginning of their resources on social media.

Trends 42

Trends Social Media Flipboard Tips 42

Writtent Blog

JUNE 13, 2013

Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before. During the day, she works at HubSpot , developing the marketing industry’s leading content on all marketing subjects. Our two programs are LKR Social Media Marketer and Creating Fame.

Tips 110

Tips Creative Commons Hubspot Publishing 110

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 141

Facebook Hubspot Statistics B2B 141

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Offered by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

ProBlogger

AUGUST 24, 2014

Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. But how, you ask? Keep it fresh by switching up your pinned tweets every few days!

Content 54

Content Metadata How To URL 54

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. LinkedIn company page monitoring.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Statistics 50

Statistics Social Media B2B Hubspot 50

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. 73% of smartphone owners access social networks through apps at least once per day: Social is mobile.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco. Cindy Bates. Cindy_Bates. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Twist Image

MARCH 29, 2013

"It's no secret that people have bad password hygiene, or that companies like Google are racing to replace single-factor passwords with something better (like, say, having your mobile phone near the place you're logging in from.) 7 Lessons From the World's Most Captivating Presenters - HubSpot. " (Hugh for Alistair).

Tumblr 78

Tumblr Hubspot RSS Google Reader 78

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

FEBRUARY 14, 2012

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Social Media Marketing

NOVEMBER 29, 2012

Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Tools 177

Tools Facebook MySpace Hubspot 177

Pam Moore

JULY 8, 2019

Plenty of social media marketing software that offer publication and analytics is out there. Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say. Image source: Hootsuite .

Software 113

Software Social Media HootSuite Marketing 113

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Sprout Social

OCTOBER 10, 2019

Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. After all, it’s the social network, not the stock photo network. Remember: there’s a good chance you’re dealing with scrollers and mobile users. Shorten Your Posts.

Engagement 111

Engagement Facebook Meme Metrics 111

Kikolani

MARCH 8, 2013

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. Social Media / Social Networking. Business / Career. So what does?

Mashup 126

Mashup Meeting Resources Adwords 126

Buffer Social

MAY 18, 2017

Continually measuring your ROI and social analytics. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort.

Instagram 111

Instagram Twitter Facebook How To 111

Webbiquity SMM

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Hire a company or check out this guide for how to DIY.

Marketing 264

Marketing SEO Case Study Small Business 264

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And 54% of buyers will stop interacting with companies that have broken their trust, showing just how essential it is to invest in content that can generate credibility.

Content 221

Content Marketing Loyalty Collaboration 221

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Web Development and Website Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 7 Ways to Promote Your Slideshare Presentation by Maximize Social Business. It is also a social network, a platform for marketing visual content in many different forms, and an essential part of a solid social media strategy.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 198

Statistics Social Media B2B Marketing 198

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Sprout integrates with Salesforce , Zendesk and Hubspot so you can work across platforms to track the end-to-end customer experience. Social Publishing: Schedule and approve content with your team and clients. Who is this for?

Social Media 97

Social Media Tools Sentiment Small Business 97

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200