Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? They’ll be the ones who show up to your events, who talk about your brand to friends and colleagues, who engage with your brand on social media. Community is a vague word though. What does it all mean?

Communities 87

Communities Products Company Strategy 87

Keyhole.co

JANUARY 20, 2024

In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

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Analytics Sentiment Analysis Patterns 114

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign. Keep a close eye on your competitors.

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Industry News Google Brands 52

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

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Twitter Strategy Hashtag Marketing 230

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. What is a sentiment analysis tool?

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Sentiment Analysis Tools Price 59

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

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Patterns Sentiment Analysis Proposal 121

Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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Hashtag Analytics LinkedIn Content 103

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. They often have a highly engaged fan base. What Is Social Proof In Marketing?

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comScore Marketing Case Study Review 299

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. So how can you make sense of it all?

Social Media 79

Social Media Sentiment Metrics Data 79

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

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Metrics Sentiment Analysis Influencer 52

The Realtime Report

APRIL 16, 2024

Companies can enhance their content creation process and maintain the integrity and quality of their content by striking a balance when human writers use AI as a resource to support their work.” Helms advises companies to adhere to ethical content creation practices, emphasizing quality and authenticity in their work. “We

Google 91

Google Aggregator Authentication Collaboration 91

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights to effectively leverage social media for your B2B company’s success.

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B2B Company Social Media Marketing 52

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

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Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

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Report Atlassian Brands Sentiment 66

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry.

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Comparison Analysis How To Sentiment 110

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. You don’t necessarily have to sit back and accept public sentiment. Because it’s a candy company? The good news? You can be an active participant in cultivating and defending your brand.

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Reputation Strategy Brands HootSuite 106

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

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Sentiment Analysis Patterns Price 105

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

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Research Strategy Influencer Survey 140

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business.

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Sentiment Metrics Analysis Trends 97

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. Social listening is also a great way to analyze how your presence stacks up against competitors and industry leaders. Research engine for agile product teams.

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Conversation Sentiment B2B Module 118

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. But even they will be selective about how they engage to reach their goals on social. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6

Social Media 114

Social Media Marketing Sentiment Influencer 114

Ignite Social Media

NOVEMBER 12, 2020

What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. Simply put, social listening is a way to track conversations about your business or industry that are happening in the digital space. The Origin of Social Listening. This enraged people even more.

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Sentiment Campaign Hashtag Team 218

Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. And that’s why it is all the more important for your business to have a Facebook engagement strategy to retain and increase your Facebook page engagement. What is Facebook engagement rate? With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 106

Reputation System Brands Knowledge Base 106

The Realtime Report

NOVEMBER 3, 2023

Customers are more likely to stay loyal to any business that provides a personalized experience and truly understands their preferences — personalization can significantly improve brand engagement. To Wrap It All Up Artificial intelligence and machine learning have revolutionized how businesses in virtually every industry operate.

Startup 103

Startup Patterns Sentiment Analysis 103

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Engaging Customers. Social listening, however, is what puts that data into perspective.

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B2B Sentiment Analysis Reputation 155

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Industry veterans rely on past experiences, gut instincts and knowledge to make decisions that lead to the best possible outcomes.

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Data Metrics Press Release ROI 231

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

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Research Social Media HootSuite Marketing 123

Hootsuite

OCTOBER 12, 2023

This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. You can create streams for keywords , hashtags, and mentions for your brand and industry in one dashboard. Trends What are the current trends in your industry?

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Social Media HootSuite How To Template 120