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Leveraging Social Data for Better Engagement

Oktopost

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. Hot topics of this episode include: How to leverage social data for better engagement.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

Data 118
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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

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Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

How our questions and issues are handled by companies across social directly affects how we feel about their brand as a whole. Partnering with HubSpot for deeper—and faster—connection on social. Visualize the status of your support requests from both Sprout Social and HubSpot Service Hub. Sprout Social Index, 2018 ).

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

If you’re struggling with employee engagement, you’re not alone. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. In this guide, we’ll break down everything managers need to know about employee engagement. Micromanagers.

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9 Chatbot builders to enhance your customer support

Sprout Social

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. It helps you engage with customers, answer inquiries and perform automated tasks. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites.

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