Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Managing your employer brand requires careful attention to your general image so that candidates come in with the right expectations. ? Why Employer Branding Matters.

Company 138

Company B2B Brands How To 138

Writtent Blog

DECEMBER 15, 2023

Definition of Inbound Marketing Image source: cyberclick.net The term was coined in 2005 by the CEO and co-founder of HubSpot, a leading internet marketing company that advocates earning a lead’s interest over buying or begging it. Sharing your content and message on social media. So what is inbound marketing?

Hubspot 94

Hubspot Marketing Wikipedia Knowledge Base 94

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JANUARY 11, 2024

A demand generation tool is software that helps businesses attract and engage with their target audience, raising interest in their product and driving prospects through the sales funnel. Demand generation tools have a much broader scope and focus on improving engagement and awareness through the first few steps of the customer journey.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Team 106

Team Hubspot Marketing SMS 106

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Buffer Social

JANUARY 25, 2017

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? 7 skills top social media managers share.

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Buffer Social

JULY 3, 2018

This means that tweeting at the right times can help you reach and engage more followers. But as social media managers , you most likely don’t have the time to wait around and tweet at specific times of the day. Instead of simply having text for your tweet, you could add multimedia to make your tweet more engaging.

Engagement 99

Engagement How To Hubspot Tweetdeck 99

Sprout Social

OCTOBER 13, 2020

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. In fact, according to data in the most recent Sprout Social Index, social marketers said their greatest challenge was identifying and reaching their target audience.

Hubspot 98

Hubspot Microsoft Collaboration Team 98

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

LinkedIn 139

LinkedIn B2B Social Media Management Metrics 139

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. 3 Tips for Getting Hired as a Social Media Manager.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

agora pulse

AUGUST 21, 2020

Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. Anyone can make videos for social media. This article shows social media managers and digital agencies how to make videos that stand out from the crowd. Engagement is higher.

Video 158

Video Tips Content Patterns 158

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. Both teams want the company to succeed. Super user engagement.

Team 114

Team Marketing Collaboration Hubspot 114

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. And social data is at the center of many marketing transformations. Sprout Social Sprout Social’s AI capabilities make it one of the most intuitive marketing tools on the market. AI marketing tools for editing Not all marketers are grammarians.

Team 87

Team Tools Marketing Hubspot 87

Buffer Social

MARCH 15, 2018

What is social media monitoring? Social media monitoring is the process of listening out for social media conversations that are relevant to your brand. They are all great in their own ways and will suit different social media monitoring needs. Sprout Social. Zoho Social.

Social Media 110

Social Media Tools Tweetdeck Price 110

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Statistics 105

Statistics Skills Analytics Press Release 105

Sprout Social

JULY 14, 2023

Conversely, if marketing collateral is not being used by sales or target market engagement rates are low, this also indicates a problem. This means your company risks losing valuable opportunities to connect with consumers. Both teams engage in collaborative activities and share data to support mutual success.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 137

Analytics Report Social Media Google 137

Rebekah Radice

SEPTEMBER 4, 2016

You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement. Engagement. Because engagement on social media translates into awareness and increased reach.

Engagement 97

Engagement Twitter Hashtag Travel 97

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Extend social further into your business with CRM & Helpdesk integrations.

Reddit 100

Reddit Hubspot API Reputation 100

Buffer Social

SEPTEMBER 22, 2017

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. The 6 best social media tools.

Social Media 112

Social Media Tools Strategy Social Media Management 112

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

Social Media Strategies Summit

OCTOBER 24, 2018

A list of your most engaged followers. Calculation of your engagement rate. What time and/or day get the most engagement? Getting started on an audit can be a little overwhelming, so here are a few resources to help: Social Media Audit template from Sprout Social. And what is their engagement rate?

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

DECEMBER 5, 2022

Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads.

SEO 115

SEO Social Media Reputation Real Estate 115

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Social Media 139

Firebelly

MARCH 28, 2016

Spring has sprung and it’s time to clean up your social media channels! For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. For Twitter: Hootsuite’s Grade Your Social.

Social Media 100

Social Media Tools Hubspot HootSuite 100

agora pulse

SEPTEMBER 28, 2017

Failing to manage spam on competitions and giveaways can reduce trust and engagement levels, and cause users to abandon your page entirely. If your social media management tool has moderation rules like Agorapulse, you can prevent comments with particular words from ever appearing on your Facebook and Instagram organic or paid posts.

Social Media 120

Social Media Brands How To Review 120

Rebekah Radice

SEPTEMBER 4, 2016

You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement. Engagement. Because engagement on social media translates into awareness and increased reach.

Engagement 60

Engagement Twitter Hashtag Travel 60

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

JULY 22, 2021

Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM: What Is It?

Social CRM 97

Social CRM B2B How To Patterns 97

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160