Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 94

Analysis Report Examples Tools 94

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Research from 5WPR found that 83% of Millennials believe it’s essential for the companies they buy from to share their beliefs and values. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement? What is YouTube engagement?

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

DECEMBER 14, 2022

Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Metaverse examples: Expanding across industry lines. More details below ??

Industry 111

Industry Examples Real Estate Brands 111

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa.

Authentication 93

Authentication Examples Class Team 93

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Moreover, you are going to see many examples and practical tips on how to master video marketing. Why use video for social media? Announcements or reveals.

Social Media 246

Social Media Video Company Content 246

Sprout Social

MAY 20, 2021

If you’re struggling with employee engagement, you’re not alone. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. In this guide, we’ll break down everything managers need to know about employee engagement. Micromanagers.

Engagement 131

Engagement Survey How To Collaboration 131

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. Let’s dive in.

Examples 102

Examples Social Media Skills Team 102

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples. following up.

Examples 96

Examples FAQ Insurance Retail 96

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Examples 62

Examples B2B ROI CPA 62

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 62

Examples B2B ROI Analytics 62

Visually SM

JANUARY 10, 2021

Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people.

Company 130

Company Brands UGC Reputation 130

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis.

Examples 112

Examples Brands Sentiment Reputation 112

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. Sephora’s Chatbot Engages Audiences with Conversational Marketing.

Examples 185

Examples Real Estate Hotels Marketing 185

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. This helps determine the ROI of customer-centric engagement and service. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. What is customer journey mapping?

Examples 104

Examples Template Templates How To 104

Keyhole.co

JANUARY 20, 2024

In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back.

Examples 97

Examples CSR Airlines Collaboration 97

SocMed Sean

DECEMBER 1, 2018

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266

Blogger Company Social Media Curata 266

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

OCTOBER 28, 2021

For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. In this article, we’ll share five genius social commerce examples you can look to for inspiration. 5 examples of social commerce in action.

Examples 117

Examples Module Buy MySpace 117

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. We’ve got seven excellent employer branding examples to help guide you through your journey. 7 Employer Branding Examples to Inspire You.

Examples 107

Examples Campaign Brands Reputation 107

Ignite Social Media

OCTOBER 1, 2018

So, which companies are in this space, and how are they executing chatbots successfully? B2B Chatbot Examples. Software company Marketo is another site that makes good use of a Chatbot to generate leads and keep visitors engaged. Today, we examine the best B2B chatbots being used to drive business objectives.

B2B 119

B2B Examples Hubspot Widget 119

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . A successful live video is at creating trust, sparking engagement, and driving sales. This can reinvigorate flagging engagement levels. You will get new fans, additional views, and greater engagement as your message will be amplified.

Collaboration 140

Collaboration Examples Instagram Tips 140

Ignite Social Media

DECEMBER 2, 2019

To jumpstart your creativity, here are four social media examples of great content and what you can learn from them. This is a great example from Disney of utilizing a mobile-first ad unit on Pinterest in a disruptive way. Ulta Beauty Instagram Story Engagement Prompt. The above example from Ulta Beauty is just one of them.

Examples 161

Examples Social Media Content Delicious 161

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. 5 Employer Branding Examples for Inspiration. This will also lead to increased turnover, making it even more difficult to establish a cohesive company culture.

Company 136

Company B2B Brands How To 136

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Keep reading to get inspired by a few notable real-life social listening examples. How did the company do this? The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Following up.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. High engagement rate. What is TikTok marketing?

Engagement 119

Engagement Hashtag Influencer Trends 119

Sprout Social

MARCH 21, 2022

And we know how frustrating it can be when the post doesn’t perform as well as you hoped or if the engagement is short-lived. So, how can you maximize the impact of your posts and unlock their full engagement potential? Holiday product Guides are excellent examples of how you can position your products around an exciting moment.

Examples 103

Examples Instagram How To Curation 103

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

Engagement 62

Engagement Social Media How To B2B 62

Oktopost

JANUARY 31, 2024

For some, engagement metrics such as likes, shares, and comments might be paramount, reflecting a focus on building brand awareness and community engagement. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line.

ROI 62

ROI Engagement Metrics How To 62

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What are the components of an engaging post?

Engagement 144

Engagement Social Media How To Metrics 144

Oktopost

JUNE 21, 2023

Tagging another brand or person in your content is more than just a nod—it’s an invitation to a conversation, a chance for further engagement, and a strategy to increase the exposure of your content. Foster Interactions: Inviting people into conversations around your content can spark further discussions and engagement.

Features 62

Features LinkedIn Engagement Social Media Management 62

Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

Instagram 127

Instagram Engagement Brands Avatar 127