SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Who’s next? Does it work?

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Hootsuite

OCTOBER 25, 2021

Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. Step 3: Automate marketing with a social media management tool. Automating social media marketing with tools means you can accomplish more with a smaller social marketing team. Get creative! Source: Instagram.

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Sprout Social

MARCH 12, 2020

While the data that comes from monitoring might not translate to raw numbers, the qualitative data that comes from honest conversations on social can be extremely valuable when refining your strategy. Why brands need a social media monitoring strategy. How to use social listening tools for business-wide success.

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Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

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Sprout Social

FEBRUARY 16, 2023

Instead, it’s determined by their place in the greater cultural conversation. “I I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

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Pixlee

SEPTEMBER 9, 2019

Trendjacking is a strategy used by brands in almost every industry and companies ranging from small, local business to large, international corporations. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Make Sure You Understand the Meme’s Full Context. Is Trendjacking Right for us?

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Brands Meme Trends UGC 55

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. Create a pattern in your Instagram feed of tweets and memes versus product or stock photos.

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Trends Instagram Meme Authentication 93

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

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Oktopost

MARCH 15, 2021

They share it, they talk about it, and they make memes out of it. B2B companies generally have smaller followings than big B2C brands, but this can offer some advantages. Social media also allows you to create and host user groups to engage in discussions and exchange advice. Create Community.

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B2B Social Media Strategy LinkedIn 136

Keyhole.co

JANUARY 18, 2024

For example, here’s what the “link in bio” looks like for FrameStores, a company that deals with picture frame materials. 5 Benefits of using an Instagram link in bio There is quite a lot involved in good social listening. 5 Benefits of using an Instagram link in bio There is quite a lot involved in good social listening.

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Instagram How To Insurance Findability 52

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. I know it’s tough.

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Keyhole.co

MARCH 7, 2023

However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play. Social media monitoring has become essential to any company’s digital marketing strategy.

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agora pulse

NOVEMBER 21, 2019

Do you need a hand creating your first content strategy for your company? As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. Facebook Page Management. So you’ve created a Facebook Page for your client or company.

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Sprout Social

SEPTEMBER 30, 2021

Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling. Meanwhile, many brands are seeing success with Instagram Stories as an avenue for social selling. Healthy snack company, Graze did just that.

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agora pulse

JUNE 20, 2018

One of the primary reasons that social media even exists is because people, in general, like to share their lives. When you ask questions that give an opportunity for them to open up, you start the conversation. There’s a reason that inspirational memes and quotes float around on a daily basis. We crave inspiration.

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Types Questions Instagram Sports 98

Later

JANUARY 27, 2021

Linkin.bio has been a game-changer for our Instagram strategy since we can promote multiple articles a day,” says Social Media Manager, Hannah Weintraub. When it comes to selling products on Instagram, online education platform SuperHi understands the power of using guest articles and tips to drive conversions.

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Buffer Social

JULY 28, 2016

Keep reading for some tips on how to have these important conversations, and we’d love to hear any tips or stories you have to share in the comments! 3 Guidelines for Talking to Anyone About Social Media. The campaign that brought in 100 new attendees for a company event. When in doubt, use stories. Your Coworker.

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agora pulse

DECEMBER 23, 2019

Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic.

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agora pulse

AUGUST 2, 2016

Company recruitment posts. Share this to save a puppy” style memes. Do: Keep Company Pages Updated. If you’re managing the social media for your brand then having a company LinkedIn page and keeping it updated is important. TIP- LinkedIn company updates can still be people-centric.

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Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

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Social Media Management Skills Social Media Analysis 111

Jeff Esposito

JANUARY 8, 2014

The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if you want more details, you can click here , here or here ). What do you want to see when you come on the platform?

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Meme Real Estate MySpace Organization 54

Ignite Social Media

NOVEMBER 9, 2020

This update has already been rolled out to many areas and will bring a number of new features to the unified Messenger, such as selfie stickers, new conversation reactions, and more. First, let’s start with the positives: this makes conversations much easier. Facebook is also introducing new interactivity to this Messenger merge.

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Instagram Brands API Facebook 200

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place.

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LinkedIn Tools Sentiment Analysis 52

Later

JULY 10, 2019

Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography! Unfortunately, this is also what made IGTV difficult to use for creators and social media managers. These are just a few examples of a growing trend on social media.

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Trends Instagram Feed Feedly 85

Hootsuite

OCTOBER 12, 2023

Minute 1-3: Listen in Your first three minutes should be devoted to tapping into your social media audience. This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Who are they? Where do they hang out?

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agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. And to be ironic when used in emails or offline conversations.).

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Social Media Social Media Management Meme Hashtag 94

Hootsuite

SEPTEMBER 14, 2023

Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

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Communities Social Media Management HootSuite Skills 95

Hootsuite

OCTOBER 23, 2023

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” However tangentially your Fun Facts are related to Halloween, tap into the conversation. Try it free today.

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Examples Social Media HootSuite Instagram 102

Hootsuite

JANUARY 13, 2020

Fame obviously gives celebs an edge over companies on social. Just like brands, celebs have a stake in social media, too. This story is a beautiful conversation starter about race, privilege, work dynamics… I can't wait to hear your thoughts! This concept applies for companies, too. Let’s be real.

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Instagram Brands Meme Exercises 136

Hootsuite

FEBRUARY 20, 2024

In the above post, words from happy customers appear like text messages (meaning, yeah, the social media manager was probably texting themselves for content… you gotta do what you gotta do). View this post on Instagram A post shared by Converse (@converse) This Venn diagram by Converse is simple and aesthetically pleasing.

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Template Templates Social Media Diagrams 106

Oktopost

JUNE 28, 2023

At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it. So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. As always, there’s a balance to strike.

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Social Media Engagement Strategy B2B 62

Sprout Social

JANUARY 5, 2021

For example, a specific meme (think: baby Yoda) might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. In short, the ability to identify trends represents a significant competitive advantage versus companies playing catch-up. Industry-specific trends.

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Sprout Social

AUGUST 27, 2020

In 2020, we’ve seen boycotts in response to brands voicing public support for social justice organizations like Black Lives Matter. Conversely, we’ve seen brands get called out for not being vocal enough in the fight for social justice. Social media managers may be able to address some comments on their own.

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Brands Sentiment Social Media Management Issues 134

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. In best-case scenarios, they create conversations that unite people over shared interests. That said, not all moments spark the same kinds of conversation. What conversations are happening?

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Brands Meme How To Advertising 113

Hootsuite

AUGUST 6, 2021

Find out why you need to invest in your social team—and how to do it. When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, social media managers are a core part of the modern marketing department.

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HootSuite Marketing Social Media Management Skills 130

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. To get the ball rolling, you can survey your social media management team.

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Oktopost

APRIL 4, 2023

Arguably the most popular, particularly as audiences expect more, is the ability to put forth a clear brand voice, without any hint of artificiality or corporate stiffness, and to engage followers as though your brand were the most charismatic person at the party, able to draw in almost anyone with off-the-cuff conversation.

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Social Media Marketing B2B Banking 118