Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Report 100

Buzz Marketing for Technology

JUNE 27, 2008

Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Bursters see that opportunities to take 2,000 steps forward in one hyperleap are more likely to happen through connections with people outside the company. Busy : Always available during working hours.

Wiki 247

Wiki Web 2.0 RSS Products 247

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buzz Marketing for Technology

JULY 24, 2008

Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." This large-scale, three-phase study looked at a large number of collaborations in high-energy physics, space science, and geophysics. Baxevanis, 2002).

Communities 180

Communities Sample Samples Project 180

Sprout Social

NOVEMBER 28, 2016

Consumers today are online, they’re mobile and they’re very social. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. It’s up to brands to move to social to find new customers. billion monthly active users on Facebook.

Social Media 40

Social Media Social Networking Review Mobile 40

Later

APRIL 10, 2019

across all social networks. According to influencer marketing company Linqia reports in 2019: 39% of marketers surveyed with a digital marketing budget above $500,000 plan to increase their influencer marketing budget. 54% are planning to spend more than $250,000 annually on influencer marketing. I love my job.

Cost 84

Cost Influencer Instagram Travel 84

Later

APRIL 5, 2019

It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to comment, like, and share the content they consume. View this post on Instagram.

Influencer 66

Influencer Instagram Marketing Authentication 66

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Marketing 264

Marketing SEO Case Study Small Business 264

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 113

Organization Repository Module Template 113

ProBlogger

AUGUST 7, 2017

Normally, for an opening talk, you do something really positive, very constructive. I have to be involved in these 42 social networks. My big fuel and my passion is the writing part of it so that’s where I want to spend most of my energy. You may have started to get interest from PR companies. I just write.

Blogger 34

Blogger How To Comparison Eventful 34

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Compared to before, this company is holding the reigns – albeit loosely and in new ways.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Viper Chill

MARCH 22, 2010

MySpace played it safe and stopped innovating, and then Facebook stole the social network crown. Some for another company and a couple of my own. Reply Gary Arndt says: March 22, 2010 at 1:15 pm I had the benefit of having started an internet company in the early/mid 90’s when I was in my 20’s. Cheers, mate.

Blogosphere 79

Blogosphere Blogger Sites Comments 79