Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

JANUARY 30, 2014

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets.

News 138

News Instagram Video Community building 138

agora pulse

DECEMBER 11, 2018

In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes. Change 1: Third-party tools can no longer support Instagram personal profiles.

API 102

API Instagram Hashtag Notification 102

Later

NOVEMBER 13, 2020

Instagram Creator Profiles can now access a ton of additional Later features. Starting now, Creators can use Later’s Best Time to Post , Collect , Conversations , and Analytics features — previously only available on Instagram Business Profiles. View this post on Instagram. Looking to build a community on Instagram?

Features 63

Features Instagram Hashtag Analytics 63

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign.

Campaign 91

Campaign Social Media Brands Apparel 91

Pam Moore

MARCH 5, 2019

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019.

Marketing 109

Marketing Template Templates Analysis 109

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . a company website, or Instagram account). . a company website, or Instagram account). View this post on Instagram.

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Following Instagram’s lead , Facebook is testing hiding the “Like” count. Waiting to see how this changes things for marketers. Instagram is giving users more control over third party apps and killing the follower tab.

Marketing 110

Marketing YouTube Overview Instagram 110

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Strategy Marketing Communities 98

Oktopost

JULY 20, 2023

It’s called Threads, and it’s been developed by none other than the Instagram team. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. One of the key features of Threads is its focus on text-based posts.

Conversation 91

Conversation B2B Community building Instagram 91

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. 6 foundational pillars for success for Facebook marketing for business. Want the blueprint for social marketing success right now? Grab your seat right now.

Facebook 165

Facebook Marketing Training Eventful 165

Firebelly

MAY 11, 2015

Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. We then, basically, have to start community-building from scratch. What am I talking about? Purchasing fans and followers!

Social Media 100

Social Media Marketing Community building Analysis 100

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Communities 78

Communities Social Media Community building Groups 78

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Training 158

Training Marketing Small Business ROI 158

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. At the end of 2018, 400 million users were actively using Instagram stories every day.

Trends 142

Trends Social Media Instagram Influencer 142

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. Many chatbots use conversational AI , so you know the communication will flow naturally. What are automated DMs?

Social Media 131

Social Media How To Discount FAQ 131

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. Instagram Statistics: Shopping Trends .

Statistics 67

Statistics Social Media Marketing Instagram 67

Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting.   The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Tap the paper plane icon below any threads you post to share it to your Instagram Stories or straight to your feed. 

Team 103

Team How To Instagram Authentication 103

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Not Instagram. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Facebook. Not LinkedIn.

Strategy 166

Strategy Marketing Training Small Business 166

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 136

Conversation Review Marketing How To 136

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Buffer Social

OCTOBER 6, 2019

The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread.

Instagram 69

Instagram Influencer Brands Upcoming 69

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Marketing Nutz Training and Consulting Can Help! . Need more help?

Content 78

Content Authentication Marketing Training 78

Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. Milestone’s aren’t about you – they’re about your community.

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Training 165

Training Social Media Brands Small Business 165

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? 8 Bad habits that stop content marketing ROI in it's tracks.

Content 163

Content Curation ROI Marketing 163

Buffer Social

DECEMBER 3, 2020

IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Who are you?

Communities 81

Communities Engagement Community building Instagram 81

Pam Moore

APRIL 29, 2019

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing? It's not a vanity metric managed with a bot on Instagram that will bring you success.

Metrics 96

Metrics Social Media Marketing ROI 96

Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. Skip the filters View this post on Instagram A post shared by Sazan Hendrix (@sazan) People are more likely to share content that creates a genuine connection and doesn’t look overly polished or perfect. SOCIALCRAFT.AI

Social Media 91

Social Media Content How To Meme 91

Pam Moore

AUGUST 3, 2016

Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! of video and photos into a story that gets compiled and stored right within their Instagram profile. These stories are non-intrusive and do not currently appear in the standard feed for Instagram users.

Instagram 60

Instagram Advertising Comparison Training 60

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. View this post on Instagram. View this post on Instagram. Build a content equation.

Template 97

Template Templates Social Media Video 97

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. This can be daunting at first, but it’s a sure-shot way to build your expertise on social media. I talked to Astha Duggal , a social media marketer who’s an expert in reviving Instagram accounts from trash to treasure.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! So before you get started, it’s a good idea to sit down and define your social media marketing goals. girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Waxing UnLyrical

JUNE 27, 2019

Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life. Reach Patrice via LinkedIn , Twitter , Facebook and Instagram. Again, the answer is an overwhelming “Aye Aye!”.

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Project Influencer Communities Groups 236