Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Using one or two of these methods may work in getting your news, but I’d say that a healthy combination of blogs and these social networks ends up giving me what I want. Reply sebbastian July 2, 2008 at 12:36 am Social networking is acting like a mirror now , people now feel no need to read newspapers daily or watch T.V.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

JUNE 11, 2010

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. And these three social networks, which were based on very similar concepts, predated the Facebook that we know and love today. or to actually give the social network a fair chance.

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Laurel Papworth

MARCH 22, 2010

about a year ago ,to create an online community of people annoyed with Optus. I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. POLICY PRINCIPLES.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Here are five steps you can take: Review In a committed relationship, if there is any hint of disagreement in the social space, it’s time to sit down and look at one another’s social networks.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. They don’t follow guidelines on contact form policies on what will be covered and what won’t be. If this rockstar knew better, he’d have used my contact form and read my coverage policy (short answer: I won’t cover anything you send to me).

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JUNE 23, 2010

Because of its original simple use (communication!) and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Community Pages are the most annoying thing Facebook has given us , but I see their point.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

MARCH 16, 2008

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Dror Zaifman October 23, 2009 at 4:44 am Frankly Tamar I believe this is the same type of policy that is rooted within Apple’s culture. Look at their policy about servicing you from the get go. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

There have also been doctors that have used social networking tools, like Twitter, during surgery. You can have a create a network or a group bookmarking account so that anyone can add new bookmarks, tags to existing, and add comments. It also allows you to share your bookmarks on other social networking sites.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

APRIL 20, 2010

Too many unspoken rules in Social Media, @max too true Reply Cancel reply Leave a Comment Be sure to wrap all code in <code></code> tags. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? But yet, despite perhaps not having substantial manpower or resources available, Epic Change has made waves of epic proportions in the social media charity world — at least from my perspective. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Buzz Marketing for Technology

JUNE 27, 2008

link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Slideshare.net (beta). My Slidespace. Slidecasts.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Techipedia: Tamar Weinberg

JULY 27, 2009

In the end, the bond between those immersed in the social media sphere is a bond that exists nowhere else. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Yahoo 154

Yahoo StumbleUpon MySpace Meeting 154

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 26, 2010

But with all other social networks, there are rules of engagement that are determined by the community. More information and tips for usage can be read in The New Community Rules: Marketing on the Social Web. Until then, there will be users who take but can’t give back to the community. Still stuck?

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. They also often require large investments to create an initial community.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JULY 2, 2010

I had graduated college the previous year, so many of my classmates seemed to have “moved on&# from the social sites of my time (all of which have dissolved). But over the past few months, the Facebook community has become a huge success and is continuing to flourish, and my classmates are slowly beginning to join the network.

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

DECEMBER 31, 2007

student Danah Boyd and covered by BBC News has determined that there is a “sharp division along class lines among the American teenagers flocking to the social network sites.&# It was a real private but promising social network. Every social network is professional, because someone can look you up at anytime.

MySpace 103

MySpace Class Facebook Web 2.0 103

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? Beyond the core of people who want to demonstrate their expertise in a niche by blogging, will blogging continue to grow, or will community-oriented sites become more popular? Again, super post!

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us [link] Thanks again.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Despite the fact that Facebook has the most customizable privacy settings of all social networks (though we could argue with their effectiveness in a whole other post), people don’t like maintaining a “business&# identity on the same profile as their “personal&# (fun?) I’d be honored to have you join me.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

MARCH 4, 2008

What amazes me is that Andrew, with no idea of where this was headed, took the initiative to build an extremely successful community. It’s important to me to be an actual member of the Quizlet community, not just some executive looking down at a bunch of growth statistics. They’re Quizlet’s biggest asset.

Digg 103

Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

JANUARY 15, 2008

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Techipedia: Tamar Weinberg

MAY 13, 2008

Seek out communities that address the needs that your company also addresses. Let the community know who you are. Introduce yourself, engage in the community, and let them learn about your brand. The key here is making the mechanics of the social networks transparent. Social networks like Digg are open source???

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2010

Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business. Your Status Matters Twitter is not just any kind of social networking site. Answers Yahoo!

Analysis 215

Analysis Twitter MySpace Consultant 215

Techipedia: Tamar Weinberg

JUNE 30, 2008

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. After all, the full disclosure is that I am the community and marketing director of Mashable. Great post!

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 28, 2010

This might be via power players on social networks (eg, this story is moving on Sphinn) or even national TV (Susan Boyle’s video was a recording of a popular TV show). 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236