Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Fun fact: That’s not the *only* way to promote your videos. It’s as simple as clicking on the exact part of the video.

YouTube 52

YouTube Video How To Sentiment 52

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. Video games and eSports aren’t for everyone. What is Twitch marketing? Influencer marketing.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Cast a wider net. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

NOVEMBER 8, 2022

You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business? Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Attach a video. What is Cameo?

Video 91

Video Brands Hosting Template 91

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. However, it’s not enough to include just any video and image from your library.

Engagement 106

Engagement Tips Loyalty Metrics 106

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Here’s a quick video overview: Want to dive deeper into this subject?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

SocMed Sean

SEPTEMBER 26, 2012

To get things back in gear, I thought I’d share a very interesting video from the fine folks at Salesforce.com. Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Feel free to leave your thoughts in a comment.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Relying on one-way communication channels like lead capture forms won’t cut it. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. Zero-click search content can appear within a SERP as featured snippets, knowledge panels, video carousels, and more.

Content 97

Content HootSuite Sentiment Metrics 97

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Helps establish brand loyalty and grows community.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Keyhole.co

MARCH 3, 2023

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet underused social marketing platform.

Reddit 52

Reddit Marketing Lurker Posterous 52

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

MARCH 18, 2024

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. Plus, it uses a host of other clever marketing and content strategies.This blog will go into the details of how.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Keyhole.co

NOVEMBER 5, 2020

If you’re thinking about neglecting Facebook in your marketing strategy… think again! See more Facebook marketing advantages here. However, it is nearly impossible to take full advantage of the marketing opportunities that facebook offers without being able to obtain and analyze the right metrics on the platform.

Analytics 98

Analytics Tools Facebook Marketing 98

Social Media Strategies Summit

MARCH 18, 2021

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Secondly, it makes use of a wide range of content types, from gifs and videos to photos and links, to share further information. Or maybe a B2B company using social platforms to generate leads. And that’s not all.

Social Media 279

Social Media Transportation Feed Feedly 279

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

AUGUST 16, 2023

Artificial intelligence tools are a hot topic in marketing circles. 74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. GPT-3 was originally trained with 45 terabytes of data.

Statistics 92

Statistics Marketing Organization Training 92

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Keyhole.co

NOVEMBER 5, 2022

If you’re thinking about neglecting Facebook in your marketing strategy… think again! However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right Facebook metrics. Almost 75% of high-income earners use Facebook.

Analytics 52

Analytics Tools Facebook Marketing 52

Sprout Social

MAY 9, 2022

Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. And since College Decision Day is one of the happiest days of the year, 98% of those Tweets had a positive sentiment. On the bottom of the pyramid sound – Adam. capefearcc.

Education 85

Education Marketing Reddit Class 85

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. This integration helps teams personalize marketing journeys based on social interactions and inform business strategy with social insights.

Social Media 125

Social Media Sentiment Data Team 125