Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

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Social Media Sentiment Loyalty Microsoft 105

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

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Instagram Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. With over 335.7 But first- Why do you need a Twitter social listening guide?

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Twitter Sentiment Microblogging Hashtag 59

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Digital marketing did more than entice new shoppers this year.

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Marketing Sentiment Loyalty Meeting 53

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

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Analysis Data Sentiment Metrics 69

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals. Are they worth the hype for your brand?

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Hashtag Analysis Twitter Sentiment 52

Keyhole.co

APRIL 12, 2023

Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Hashtag sentiment is important for social listening and understanding public opinions about a brand or topic.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

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Reddit Brands Meme Forums 101

Keyhole.co

MARCH 14, 2023

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. Top 14 Instagram Analytics Tools As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. And which tool should you choose? Price: $49 – $799 per month 5.

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Metrics Analytics Instagram Tools 52

Sprout Social

APRIL 27, 2020

Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. This could relate to changing remote work patterns, including a drop in browsing for updates during or around a commute. Updates to Twitter times to post. rather than 7 a.m. and wrapping up around 4 p.m. rather than 3 p.m.,

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Conducting a SWOT analysis on your channels and communication style will inform your strategy and prepare you to be proactive rather than reactive to world events. As mentioned earlier, your core values should guide your social marketing efforts.

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Eventful Social Media How To Sports 110

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Save keywords or Boolean strings to find meaningful trends and patterns you might miss with social monitoring. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social media analytics relies on data to: Identify patterns. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Here are our favorites. BrandMentions.

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Analytics Social Media Tools Price 179

Buffer Social

MAY 25, 2023

Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains. His content also benefited as he explained, “I shared some insights from this experience on the marketing podcast, but it didn't end there.

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Social Media Content Newsletter How To 83

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. Impressions and video views. Profile visits.

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Data Social Media HootSuite Template 94

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Because Wendy’s is so well-versed in online social patterns, it can cater to Gen Z folks. Wendy’s food has hordes of ardent loyalists.

Engagement 52

Engagement Social Media Strategy Meme 52

Unmetric

OCTOBER 13, 2019

This photo/video network has proven to be a great platform for brands to market their products. Influencer marketing. Influencers have proven to be a great way to appeal to a new market and increase brand reach and Victoria’s Secret has an army of influencers at its disposal. Here’s what we found out. BluebellaforVS @bluebella.

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Social Media Apparel Fashion Instagram 99

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You sit with your marketing team and decide to participate, but with a branded twist. Why is that?

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Metrics Analytics Instagram Hashtag 52

Convince & Convert

NOVEMBER 20, 2015

It is one in a long line of examples where the Silicon Valley stars favor engineering decisions instead of marketing decisions and it is getting really tiresome.” Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay.

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Twitter Nielsen API Patterns 60

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Keeping this in mind, here are 12 of the best LinkedIn analytics tools in the market to help you make the right choice. The right tool will show you what resonates with your audience.

Analytics 104

Analytics LinkedIn Tools Metrics 104

Keyhole.co

MAY 2, 2024

These data can be used for your marketing strategy down to customer support to drive a positive impact on your business. After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Keeping this in mind, here are 12 of the best LinkedIn analytics tools in the market to help you make the right choice. The right tool will show you what resonates with your audience.

Analytics 74

Analytics LinkedIn Tools Metrics 74

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

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Research Social Media HootSuite Marketing 123

Waxing UnLyrical

OCTOBER 14, 2010

Why, sometimes, steps are not OK The title of this post, if you couldn’t detect it, is a play on articles that follow a certain naming pattern: ### [NOUN - plural, syn. An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Wanna Subscribe?

Class 178

Class Flickr WordPress Template 178

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Social Media 127

Social Media Trends Loyalty Data 127

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. This can help spot trends, patterns and optimize your social media presence. . Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. With enough data, AI analytics tools can predict churn patterns and provide recommendations for intervention, contributing to a stronger overall customer experience.

Survey 85

Survey Loyalty Data Aggregator 85

Sprout Social

SEPTEMBER 5, 2023

Tag Reports : Access an overview of your inbound and outbound tagged messages to easily analyze campaign effectiveness, volume and performance patterns. If you only relegate social resources and tools to the marketing team, you silo key insights, miss out on the benefits of cross-collaboration and minimize the impact of social.

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Social Media Social Media Management Team Collaboration 127

Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Not sure where to start?

Analytics 84

Analytics Social Media HootSuite Metrics 84

Sprout Social

MARCH 15, 2022

With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. Ninety percent of marketers agree social data helps them stay ahead of the competition. Listening data.

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Reputation Brands How To Review 119

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand.

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Digg Social Media Upcoming Ustream 100

Mindjumpers

JUNE 19, 2014

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Tracing Patterns in Online Social Media Artifacts. These patterns are intriguing.

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Research Data Social CRM Wikipedia 194

Hootsuite

AUGUST 14, 2023

Relevance Overall, your content needs to be relevant to your YouTube community. It analyzes market trends and audience sentiments on a massive scale, crawling social media sites for relevant mentions and keywords. But you can track your metrics and look for patterns. And the same goes for Shorts that flop.

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YouTube HootSuite Analytics Video 88