Keyhole.co

FEBRUARY 13, 2024

The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. For example, productivity and note-taking app Notion’s new Calendar feature faced user access issues due to authorization errors.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Social media monitoring allows you to track hashtags, keywords, and mentions relevant to your brand. Social channels often field everything from simple yes/no questions to complex issues.

Banking 80

Banking Social Media HootSuite Sentiment 80

Keyhole.co

JANUARY 16, 2024

For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. Some software can assist you with this.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Social Media Strategies Summit

MARCH 18, 2021

Using the hashtag #DayintheFBI, it regularly showcases some of the lesser-known tasks performed by its employees, such as maintaining radio towers and communications equipment: What’s more, it frequently deep-dives into specific topics, using its Twitter presence as a hub of valuable information on issues such as human trafficking.

Social Media 279

Social Media Transportation Feed Feedly 279

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

APRIL 21, 2022

Reporting issues with products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ?

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

JANUARY 19, 2024

Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests.

Trends 59

Trends Hashtag Fashion Energy 59

Keyhole.co

JULY 31, 2023

In the above example where a customer reached out about their tennis shoes that had easily ripped within a year of purchase, Nike’s support team was quick to respond, offering to look into options and displaying a friendly, empathetic, and personalized approach to the customer’s issue.

Examples 52

Examples Social Media Brands Issues 52

Keyhole.co

DECEMBER 10, 2020

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing. These are the steps to respond to a social media crisis: Recognize the issue.

Social Media 103

Social Media Tips Guidelines Sentiment 103

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . This empowered the IU leadership team to develop an audience-informed response to the crisis within 24 hours of when the issue first emerged.

Skills 128

Skills Sentiment Team Press Release 128

Hootsuite

JULY 24, 2023

Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time. Hootsuite’s inbox gives you a single platform to perform all community management.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

SEPTEMBER 21, 2020

Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Build communities. Social media can be a powerful community building tool for nonprofits. What does community look like? Share your nonprofit’s message on social media.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Keyhole.co

APRIL 26, 2023

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. It counts mentions. Price: $39 – $249 per month 4.

Metrics 52

Metrics Social Media Tools Sentiment 52

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Maximize Twitter video content.

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Athleta community! Share corporate communications. Product recalls, tech glitches, responses to social issues, hiring announcements. Build brand communities.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Socialmedia.biz

FEBRUARY 11, 2019

In addition to staying in touch with their friends, family, and professional contacts, people are also using these social media platforms to shed light on pressing global issues of climate change, biodiversity loss and food security. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. Uncover issues quickly to mitigate fallout. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often? Improve products. Public relations.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. And to crowdsource sentiment on your brand. Plus, they can help to resolve issues and problems.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MARCH 31, 2020

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Community manager. A caption is a description that accompanies a photo on social media.

List 145

List Social Media HootSuite URL 145

Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. Let’s face it – right now, America #CouldUseABeer. Beer purch.

Campaign 145

Campaign Social Media Travel Hashtag 145

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

JUNE 29, 2021

Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Canadian meal-kit subscription service GoodFood regularly feature members’ own home-cooked meals in their Instagram feed, encouraging followers to share their photos by using the hashtag #GoodfoodieMoment.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Unmetric

SEPTEMBER 19, 2018

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. If you want to effectively communicate with your target audience, be one among them. ??. yasminmedina wears Lidstar in Lily ??? a sheer Lilac.

Social Media 141

Social Media Hashtag Instagram Meme 141

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. You may use social listening tools to find your mentions and gauge the overall sentiment about your brand. . This is a reflection of the customer experience.

UGC 52

UGC Apparel Content Hashtag 52

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Relevancy: the data reviewed should be relevant to the issue at hand. Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral.

Data 108

Data Social Media Strategy CPC 108