How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background.

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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible

Using Social Media to Predict the College Football Playoff

Ignite Social Media

Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. You’ve seen the headlines.

6 Twitter Search Features You Should Already Be Using

agora pulse

This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).”

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Tips for Engaging with Social Movements as a Brand

Ignite Social Media

What’s the sentiment? They made the mistake of trying to trademark the hashtag and created a line with that same name, later saying they had planned to donate 100% of the proceeds, but people weren’t happy.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Use Event Hashtags on Instagram & Twitter.

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. Hashtags. Glossier used hashtags sparingly in the time period analyzed.

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Branded and unbranded hashtags relevant to your brand.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Monitor your customer sentiment.

The 7 Ways Brands Use Social Listening

Convince & Convert

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation.

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How to Be Great at Social Media for Financial Services

agora pulse

Humanize your brand by focusing on people, your work environment and community involvement. Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. This blog post has recently been updated.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

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6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

Use the Twitter Trends Report to discover trending topics and hashtags across the platform. You’ll be able to discover the best time to tweet , the best types of content to post and which hashtags drive the most impressions. Tweepsmap is one of the best Twitter analytics tools to gain a deeper understanding of your Twitter community and how to better engage them. Use these insights to segment your community into relevant categories.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

The first is building a vibrant and engaged community with content that your audience loves and the second is adapting to the new “ socially-dependent generations ” that we are beginning to see gain major purchasing power. Building a Vibrant & Engaged Community.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

We all benefit because you can intimately understand your audience, helping to better build community and connection. As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. “Your brand is what other people say about you when you’re not in the room.”

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking. Number of posts with the hashtag. Sentiment.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Make sure to include campaign hashtags, inspiration from past campaigns, or anything else you think would help them create content that will align with your brand.

How Periscope is Breaking Media Boundaries

Convince & Convert

In fact, #ChangeTheWorld is even hashtag that people are using on social to discuss the matter, especially when they’re sharing links to their Periscope stream: #syria refugee take it to anotha level. The Second GOP Debate.

How to build your social media marketing strategy for 2019

Sprout Social

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement? Sentiment. This is the measurement of how users reacted to your content, brand or hashtag.

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions.

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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. Hootsuite Insights can help you keep track of social sentiments, mentions and more. What is social proof?

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

Our team has been hearing the same sentiment from marketers everywhere. Keep an eye on the growth of written and video content as well as an increased focus on activating influencers by brands within their community.

Restoring Faith in Humanity - Together

Social Media Marketing

With the way they engaged, informed and united around a single hashtag - one that didn''t get confused with any of the public hashtags or trending topics - the BPD gave people a reason to follow them and a clear flow of information.

How to Gather Fan Feedback on Social Media

Convince & Convert

By asking them questions directly on social media, your business will be able to gather instant feedback from your community and discover exactly what they thought about your product, service, or even an event. Image via BigStockPhoto.com.

4 Strategies for Improving Social Engagement

Convince & Convert

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It’s because I was so involved with my community that that’s why they like the posts and leave comments. It would be great to be able to measure sentiment of tweets. . It is a combination of the post, the hashtag, the time and the people who responded.

How to use Slack: a guide for social savvy businesses

Sprout Social

Users communicate in channels denoted by specific hashtags. Meanwhile, the emergence of Slack communities has extended the uses and benefits of the platform beyond the workplace. Trying to figure out how to use Slack? It’s totally worth it.

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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. Use these hashtags to show your support when you tweet.