Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 15, 2024

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable. How do you compare?

Engagement 106

Engagement Tips Loyalty Metrics 106

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. People join private Facebook Groups or forums to meet and talk with other like-minded people. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MAY 26, 2022

This is a great forum to attract new followers, but creating relevant and compelling content is the first step. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Some notable hashtags you might co-opt include: #TikTokCringe.

Examples 142

Examples Campaign Tips UGC 142

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The Profile Analysis will enable you to zoom in on what your competitor is posting about, identify their most used words and hashtags, and understand the sentiment around their social campaigns.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Pros: The data reports are comprehensive, but also simple and easy to understand.

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. Keyhole is world’s the top company for hashtag research.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 7, 2023

According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 20, 2020

We identified interviewees who have direct reports who bring up common challenges to them, as well as people across the organization who deal with customer feedback loops often. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Get to your “aha!” moments, fast.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Buzz Marketing for Technology

JUNE 27, 2008

Gilbane Report. online communities. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. BlackBerry. boris mann.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Hootsuite

APRIL 11, 2022

And, it lets you easily create and save reports that you can send directly to your clients. This app provides real-time visualization of how well your hashtags, keywords, brand campaign, or event is doing. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.” Brandwatch.

Tools 110

Tools HootSuite Marketing Analytics 110

The Realtime Report

JANUARY 28, 2017

To figure out what content your prospects crave, visit social forums where your target audience are having discussions. By posting high quality, educational, engaging content, you can grow a community of prospects and influencers who amplify your messages and help you grow your social media presence. ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

agora pulse

JANUARY 3, 2017

Agorapulse’s Reports feature visualizes the answer for you. In this instance, the Instagram API tells Agorapulse how many likes a particular user’s hashtags received over a 30 day period. Would you post your Instagram login and password to a public webpage or a forum? Why can’t tools post directly to Instagram for me?

Instagram 144

Instagram API Social Media Tools 144

Net-Savvy Executive

APRIL 26, 2011

Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). But Twitter and the hashtag make connecting with the people at the conference and those following remotely easier than ever. Sharing damage reports. Media reports. We had a lot of those.

Eventful 93

Eventful Twitter Radian6 Back channel 93

Oktopost

SEPTEMBER 24, 2019

This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Maintaining a strong corporate reputation isn’t just about building up enough cumulative goodwill to shake off bad publicity or an underwhelming quarterly financial report.

Reputation 83

Reputation Press Release Airlines Construction 83

Convince & Convert

MARCH 28, 2012

According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes.

CSR 126

CSR Airlines Loyalty Hashtag 126

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. In a recent report, AdWeek found that 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. UGC Best Practices #5: Encourage UGC That Builds Community. Community Brief 26: Abstract Everything is up for interpretation.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? We’ve rounded up a list of tools that can help with a variety of aspects of community management.

Communities 127

Communities Engagement Tools Tweetdeck 127

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

The best way to use it is create a hashtag, explain what you are trying to accomplish, and have your followers tweet away. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Bare Feet Studios

JULY 25, 2011

How often should you get reports? Create your own niche online social network with ready to use blogs, RSS feeds, forums and more. Do you have a community on the ground to support an online community? Or would you be better served to set up a community inside another social network? Google Analytics. www.ning.com.

Social Media 79

Social Media Ustream Wiki Content management systems 79

SocialFish

SEPTEMBER 10, 2010

Q3) How might we launch sustainable diversity and inclusion initiatives throughout the association community? (Q4) sepler : The need 2 reflect the larger community & the solid research suggesting diversity promotes innovation, creativity & engagement # assnchat. Q2) How can we define diversity and inclusion? (Q3)

Committee 162

Committee Class Issues Training 162

Hootsuite

SEPTEMBER 22, 2021

A shadowban is when a user is muted or blocked on a social media platform (or forum), without receiving any official notification about it. Instagram’s policies confirm that it hides public posts that it deems “ inappropriate ” from the Explore and hashtag pages. Is that shadowbanning, or just community management? keenyakelly.

Social Media 144

Social Media Guidelines Hashtag Policies 144

Keyhole.co

NOVEMBER 19, 2020

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Pros: The data reports are comprehensive, but also simple and easy to understand. Union Metrics. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. BrandWatch.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

SEPTEMBER 2, 2021

For detailed insights into how people use different social media platforms, dive into our State of Digital 2021 report. Source: Digital 2021 report. Discussion forums. Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics. Source: Instagram.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

FEBRUARY 3, 2020

Social media guidelines are also different from community guidelines, which set the rules for public engagement with your account or group. To combat online abuse, the Royal Family shared its own community guidelines last year. If specific hashtags are a core part of your social strategy, be sure to share them, too. Inclusivity.

Guidelines 143

Guidelines Social Media Policies How To 143

Hootsuite

JULY 6, 2022

In general, a shadowban is when a user is muted or blocked on a social media platform (or forum) without notification. Their content will also no longer appear in the hashtags section of the app, either. Their content will also no longer appear in the hashtags section of the app, either. coach.stone.

Guidelines 129

Guidelines HootSuite Communities Analytics 129

Keyhole.co

APRIL 26, 2023

Create ready-to-share custom reports Top Social Media Metrics to Track 1. Impressions and Reach If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report. Brand or keyword mentions on news, blogs and forums. Sentiments around your brand.

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

FEBRUARY 22, 2021

According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. Embrace the hashtag. Regardless of how you feel about hashtags, they do make an impact on your social content. Write with your prospects top of mind and focus on their needs first.

B2B 137

B2B Social Media Hashtag Press Release 137

Keyhole.co

OCTOBER 26, 2022

If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report. As per reports , 40% of customers who share their complaint via social media expect to get a response within one hour. Brand or keyword mentions on news, blogs and forums. BrandWatch.

Metrics 98

Metrics Social Media Tools Sentiment 98